Host events like HootSuite
According to a recent survey, branded live events are the No. 1 driver of brand recommendations. These events clock in at 65 percent, beating out even a friend’s recommendation (63 percent) in importance when it comes to brand experience. Knowing this, many campus ambassador programs make events an integral part of marketing efforts in order to attract new consumers. For instance, social media metric company HootSuite empowers users and brand ambassadors to host “HootUps.” These gatherings are put together by campus ambassadors and fans of the company, and involve discussions of social media best practices and networking. The events are branded with HootSuite swag, yet they offer students real-world value and the ability to make great contacts. If your events offer consumers and customers something useful, they’ll be likely to equate your brand with providing concrete value to their lives.