Tag Archives: handy

The Rasterbator

The Rasterbator

Wall art from any image – The Rasterbator enlarges images to multiple pages. Print and combine them into huge posters.

Word Frequency Counter

Word Frequency Counter

Our word frequency counter allows you to count the frequency usage of each word in your text. Paste or type in your text below, and click submit.

Color wheel | Color schemes (Adobe)

Color wheel | Color schemes – Adobe Kuler

stripcreator : make your own comic strips

stripcreator : make your own comic strips

a few notes about marketing tactics

for pro marketing work, i mix old school/new school PR/marketing into a formula designed to:

1) tell a story with interestingness

2) amplify the positive reactions

3) mitigate negative with nuance

4) magnify to appear larger/mightier /different

5) show we are aware through (obsessive)


a few tactics:
* write press releases like a jouro article

* provide images resources widely/freely

* publish early and often to “host” conversation

* reward helpers with cultural treats

* provide channels and “listen” to gripers

* but ignore trolls (even when you wanna kick in balls)

* for event: spend little, talk lots

* show up online as many places as possible

* track search/has/social trends and hop aboard

* define best practices and (pretend to be) thought leader

* know google-fu and spend time on semantics

* establish a distinct voice and vocab across team

* set up processes to manage/log/magnify coverage rapidly