Tag Archives: marketing

Social Promotion for Movies – White Paper

Talking happyfrog and Greening Planet Earth – Evolution Radio (2008)

Nick Kempinski from Evolution Radio 107.9 (run by students at BCIT) interviews happyfrog.ca’s Community Manager Dave Olson for the Planet Earth show.

Topics include the ways happyfrog helps green businesses and organizations, ways to get involved in greening the planet, as well as Dave’s background as a traveler, writer and activist.

Hop into: Dave Olson talking happyfrog on Planet Green show on Evolution Radio (3:02, 5MB, .mp3)

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Chris Anderson Talks about Free + Long Tail – Vidfest, Vancouver, 2008

Chris Anderson speaks at a conference
Chris Anderson speaks at a conference (different than this talk) photo by Dave

Noted thinker and authour Chris Anderson – also Wired editor-in-chief – speaks about (then new) book Free and the important of sharing ideas widely when the incremental cost is negligible – as well the “power law” of the long tail and how applies to technology, culture, marketing, and life. Recorded at Vidfest, in Vancouver, Canada on May 23, 2008 and released as Raincity Radio podcast.

Listen freely: Chris Anderson Talks about Free + Long Tail (57:00, 192k .mp3, 77MB via Internet Archive)

SxSW Snow Day Limocast – Raincity Radio, 2008

Dave O at Raincity HQ at SXSW 2008
Dave O at Raincity HQ at SXSW 2008 – photo by Kris Krug via Flickr

After a canceled flight to Dallas, DaveO and KK (then of Vancouver’s Raincity Studios) roll back to Gastown (in a limo) to regroup before heading to Austin for SxSW Interactive and Music fests. Along the way, they discuss panels, marketing tactics, band photography, questions for REM, and networking strategies.

Shut the door for: SxSW Snow Day Limocast (10:48, 15MB, 192k mp3)

Originally released by Dave O for Raincity Studios, March 8, 2008.

A note on Press Release writing…

In brief, … write your press release in a way that is easily copy and pasted for refactoring (ergo: change byline and title) by “journalists” seeking to refactor your release into valuable news coverage.