Noted thinker and authour Chris Anderson – also Wired editor-in-chief – speaks about (then new) book Free and the important of sharing ideas widely when the incremental cost is negligible – as well the “power law” of the long tail and how applies to technology, culture, marketing, and life. Recorded at Vidfest, in Vancouver, Canada on May 23, 2008 and released as Raincity Radio podcast.
After a canceled flight to Dallas, DaveO and KK (then of Vancouver’s Raincity Studios) roll back to Gastown (in a limo) to regroup before heading to Austin for SxSW Interactive and Music fests. Along the way, they discuss panels, marketing tactics, band photography, questions for REM, and networking strategies.
In brief, … write your press release in a way that is easily copy and pasted for refactoring (ergo: change byline and title) by “journalists” seeking to refactor your release into valuable news coverage.