Tag Archives: media

Vancouver 2010 Independent Media Centre meeting (December 2008)

Vancouver 2010 Independent Media Centre meeting (December 2008

Olympic Politics and Scandals – Business Strategies and Opportunities in Olympics Sport Regions – OlyBLOG.com Vancouver 2010 Winter Games

Olympic Politics and Scandals – Business Strategies and Opportunities in Olympics Sport Regions – OlyBLOG.com Vancouver 2010 Winter Games

25 Hour Day: Citizen Media and the 2010 Olympics

25 Hour Day: Citizen Media and the 2010 Olympics

Vancouver Change Camp VanChangeCamp 2010 Business Strategies and Opportunities in Olympics Sport Regions – OlyBLOG.com Vancouver 2010 Winter Games

Vancouver Change Camp VanChangeCamp 2010 Business Strategies and Opportunities in Olympics Sport Regions – OlyBLOG.com Vancouver 2010 Winter Games

Social Media’s Place in the Vancouver 2010 Olympic Games | Will Pate’s Blog

Social Media’s Place in the Vancouver 2010 Olympic Games | Will Pate’s Blog

2010 Gold Rush: Bob Mackin in BIV talks True North Media House

2010 Gold Rush: Bob Mackin in Business in Vancouver talks True North Media House {link broken]

Vancouver Sun article about fan-centric MovieSet culture in action

Dave Olson, Director of Fan Communities

Note: Cross posted from: Vancouver Sun Article helps spread the fan-centric MovieSet Vision

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Gillian Shaw of the Vancouver Sun newspaper shared the MovieSet story with her readers in an article called “Online and on the set” on June 9, 2009.

The article ran as a full page on the Entertainment section and you can explore two versions online in both the Technology and Entertainment sections. The print edition includes a screenshot of the Behind the Scenes vidcast show with Shaun and Eric, while the online version features a video with Director of Fan Communities Dave Olson giving a tour of MovieSet.com (including Mega Shark vs. Giant Octopus).

The article kicks off by asking: Care to wander onto the set of a movie shoot, chat with the actors, see the inside story on the stunts?

Well, do you?

This kind of set access has been the goal of MovieSet CEO Colleen Nystedt since 2005 and she continues to educate and push her industry forward with the belief that there is a universal interest in how movies are made and that the action on-set is something fans care about. MovieSet seeks to satisfy that hunger by delivering value to both the film industry, with the suite of production tools, and to all passionate movie fans, by providing exclusive access to great content.

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The article quotes the erstwhile leader of the “social media renegades,” Dave Olson, who relates the focus on fan participation as the key to traffic growth and enthusiasm for the site, using our recent Death Warrior campaign as an example (links added):

For small very specialized films, such as Death Warrior, a mixed martial arts film that included livestream video among its offerings for fans, Movieset allowed it to find a core audience that shared a passion for the action film.

“We found out where fans of that genre hang out, we communicated with them in their language and we invited them to take part,” said Olson. “We even gave away the bloody sweatshirt that Georges St-Pierre was killed in to a fan at the end of it.”

Finally, Ms. Shaw’s article outlines some of the other tactics we’ve used to bring movie fans behind the scenes and a call to action for movie makers of all kinds ~ from indies to majors ~ to hop aboard the MovieSet cluetrain:

“The site’s front page is refreshed daily and we’re outreaching to fans through Twitter, a Facebook trivia application and a behind-the-scenes vid cast,” said Olson.

While it still goes against the grain to loosen their grip on content, traditional studios are stepping aboard.

“Studios one by one are starting to realize there is some value here,” said Olson. “They see it is a conversation that is going on and it will go on without them.

“They are saying ‘we should start to participate whether we want to or not.’”

Dave Olson gives a tour of MovieSet.com

Indeed, there are now excellent examples which demonstrate the power of MovieSet’s two-headed monster. Cast and Crew members are employing our tools to streamline their daily workflow, they deliver content directly to their movies page including still photos, videos, news, or blog posts.

Once uploaded, the rich content gives the social media conversationalists an opportunity to reach out to an engaged community of fans interested in the film. Fans then become active contributors by following, supporting and commenting throughout each phase of production. And so on, and so on …

Read the full article: Online and on the set by Gillian Shaw (@gillianshaw on Twitter) in the Vancouver Sun, June 9, 2009 – please consider leaving a comment or sharing with your movie fan and filmmaker friends.

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Online and on the set Attached as .pdf

Business in Vancouver tells the True North Media House story

NOTE: From Business in Vancouver on, Friday, 12 June 2009 in 2010 Gold Rush by Bob Mackin, comes a  discussion about the True North Media House including quotes from Kris Krug and comments about the “Open Letters to VANOC” i published via Raincity Studios in November 2008.

Posted here for archival purposes. Grab Print version as needed.

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Countdown: 35 weeks until the opening of the 2010 Winter Olympic Games.

VANOC slow to get into new media game

Kris Krug is among a small group of Vancouver new media trailblazers aiming to revolutionize how the Olympic Games are covered in this wild Web 2.0 world.

They have devised the True North Media House, and they say it will also be strong and free.

It’s going to be a Downtown Eastside-based alternative for outlets big and small that don’t qualify to be inside the fence at the main media centre in the Vancouver Convention Centre or in the non-accredited provincial facility at Robson Square.

“With the explosive growth of online journalism, citizen journalism and new forms of journalism, we’re going to have huge demand for the services we’re offering there,” Krug said.

The concept was borne out of meetings last fall among disaffected members of the local new media community. Early on, VANOC was wide-eyed about the new media. Krug and others briefed VANOC executives and staff on a new media day back in 2005. But as the Games approached, things changed.

Any VANOC forays into the virtual world have been on the coattails of telecommunications sponsor Bell. The Cultural Olympiad’s intriguing Canada CODE digital collage is the best example. Facebook, Twitter and YouTube are used by many individuals at VANOC, but not VANOC itself.

The reluctance apparently comes from top-down. The IOC has tiptoed around the Internet, not fully embracing the new media. To its credit, it opened its own YouTube channel during the Beijing Games while liberalizing its rules to allow athlete blogs. Krug said the IOC’s top Canadian, Dick Pound, told him that the Internet is the second-biggest threat to the Olympics movement, after performance-enhancing drugs.

“They haven’t figured out how to harness the Internet, so they view it as a cannibalization of their broadcast revenues,” he said. “By not figuring out ways to engage the media, particularly the new media, they’re missing out on a whole generation.”

So Krug is intent on showing the IOC the potential.

“We have lots of people who are stoked abut it. You might have a Swedish ski blogger, and we’ll have the Christians blogging about Christians in the Olympics,” he said. “We’ll have other people who are probably anti-Olympics there, too. It’s like a big house, and everyone’s welcome in. It’s about open access for all these locked out, independent new media.”

Digital Home – CRTC forcing CBC to carry CTV’s Olympic broadcasts

Digital Home – CRTC forcing CBC to carry CTV’s Olympic broadcasts, 13 May 2009

Note: Article shared here in full for historical record. Original article link is broken, as such, accessed from Internet Archive’s Wayback Machine, Feb. 2017.  Posted with original publication date to place in context.

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Sports Journalists’ Association newsblog – Olympic blogs get go-ahead for Vancouver

Sports Journalists’ Association newsblog » Blog Archive » Olympic blogs get go-ahead for Vancouver, May 13, 2009

NOTE: Respectfully shared in full for historical record and educational use. Original links and date intact for context.

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