Tag Archives: social marketing kung fu

“Starting Your Story, part 1” – Social Marketing Kung-fu / workshop & spiel

Dave Olson and students at Social Marketing Kung-fu Workshop / Spiel in May 2013
Dave Olson and students at Social Marketing Kung-fu Workshop / Spiel in May 2013

What to do on day one of any new start-up project” – whether for business, nonprofit profit, campaign or revolution including: naming / branding, media kit and various descriptions, and building culture, excitement and a posse – all without spending much money – are covered in part 1 of a fast-paced *master class* workshop by Dave Olson from  May 2013.

Download: Starting Your Story – Social Marketing Kung-fu 1 – workshop / spiel (1:07:02, 98.7MB, .mp3)

Community Feasthouse podcast feed – All manner of discourse from media interviews to various lectures and presentations. Topics include social web fu, creative culture, podcast making, DIY publishing, community cultivating, art making and related adventures.

Continue reading “Starting Your Story, part 1” – Social Marketing Kung-fu / workshop & spiel

Charlie’s Angel – A Startup Fund – marallo’s posterous

Charlie’s Angel – A Startup Fund – marallo’s posterous

Bootup Entrepreneurial Society » Social Marketing Kung Fu, White Belt with Dave Olson

Bootup Entrepreneurial Society » Social Marketing Kung Fu, White Belt with Dave Olson

Social Media Kung-Fu – Part 1: Starting your Story

Social Media Kung-Fu

#smkf @daveohoots

Part 1: Starting your Story

Most tech companies start with 2 peeps (tech + biz)

Gotta fill in til you add 3rd leg to tripod (marketing/community/etc)

Don’t wait to start marketing til you have a product – build culture and posse

Cheap and cheerful – avoid ads and trade shows, yes to speaking and media

Grassroots FTW

Checklist:

⃤ Decide who you are – name, description, NOT mission statement – what your company and product names? Are they easy to say and spell? If not, refresh.

⃤ What’s your vocab? Establish your voice and words

⃤ 3 words description (later you’ll do 25 words and 100 words)

⃤ Listen to your (growing) audience use the words they use (Like HootSuite for bands…)

⃤ Document it all (not fancy) if it’s not on the internet, didn’t happen – rock the blog, flickr, youtube, twitter – photo ops! get in front of camera

⃤ Build a posse (Twitter lists and small tasks acknowledged with thanks)

⃤ Make friends with media (build email list too, get to know their specific interests) offer to give quote comments for almost anything (CBC)

⃤ Media Kit – make it easy to cover your story! includes:

  • brand conventions (spellings, nomenclature)
  • wordmark, logos, screenshots
  • media contact (you not an agency)
  • exec headshots & bio
  • links to releases (more about media announcements in future session)

⃤ Make an auto-magic media feed to amplify coverage
Social BM > RSS. HS > Twitter etc. e.g. @hootwatch @endlessgoodness @truenorthmedia