Tag Archives: social marketing kungfu

Making Great Swag – soliloquy on a trail, part 3

Dave (L) and Richard Loat shoot swag from atop the Hootbus at SxSW HootHockey event in 2012
Dave (L) and Richard Loat shoot swag from atop the Hootbus at SxSW HootHockey event in 2012 (photo by ?)

Creating memorable, keep-able promotional items can enhance your brand / campaign rather than getting tossed out. On a hiking trail, Dave shares “rules” and considerations from experience, including many examples and anecdotes, ergo:

Rules:

  • Light enough to travel
  • Photo-op-able
  • Sizes suck
  • Quality goods
  • Metaphorically yours
  • Will it fly?
  • Thrifty for lots
  • If you’ve seen it before, don’t do it

Examples:

  • Scarves (muted design, subtlely design, useful in chill too)
  • Flags (simple design, sized to fold, wear like a cape, bonus for decorating event)
  • Beer coozies (low cost, party-friendly, connect to home)
  • Passports (independence, handy for notes, interactive)
  • Pins and stickers (easy giveaways, make a bundle for excitement, mailable, each unique)
  • Temp tattoo (inspired by Sailor Jerry rather than just a logo)
  • Masks (remixed from users, great for events, provides interactive activity)
  • Plush owls (remixed from user, take like a traveling gnome, shoot from cannon!)

Other Considerations: 

  • Design for your audience and crew
  • Workshirts with patches + bandanas
  • Swag-box exchange and unboxing
  • Budget guidelines
  • Making best t-shirts

Breaking rules:

  • Lighters and pint glasses with etched logo (renegade “hippie” culture)
  • Coasters (allowed us to leave bread crumbs, bars/restaurants find useful)

Recorded spontaneously in May 2013 on Varley Trail, Lynn Valley, North Vancouver

Listen to: Making Great Swag – soliloquy on a trail, part 3 (23:37, 192k mp3, 37MB)

 

(How to be a) Public Speaking Bad Ass – soliloquy on a trail, part 1

Dave Olson "Fuck Stats Make Art" - SXSW 2009
Dave Olson “Fuck Stats Make Art” – SXSW 2009 (photo by Kris Krug via Flickr)

Sharing stories to groups – whether for business, civics, or art – requires a certain amount of performance art in order to effectively educate, entertain and inspire.

Along a trail, Dave shares a stream of consciousness spiel with tips and tactics. learned from dozens of gigs at all sorts of audiences. Including: slides are not the talk; don’t depend on tech; have a uniform; give tweet-able snacks; don’t re-introduce yourself; go “Donahue”; plus, riffs about finding flow, establishing momentum, starting in situ, finally knowing your audience and treating with intelligence.

Unedited and spontaneous, transcription also available. Recorded April 2013.

Listen to: (How to be a) Public Speaking Bad Ass – a soliloquy on a trail, part 1 (22:35, 33MB, 192k mp3)

More: Transcribed version of “(How to be a) Public Speaking Bad Ass  {DRAFT}”

Social HR and and International Culture – a soliloquy

Not All Skills Fit on Resume cake by Destin (photo credit ?)
Not All Skills Fit on Resume cake by Destin (photo credit ?)

Using social media and community-building tactics for various HR-related objectives including: recruiting quality by tracking and amplifying stories, fostering company culture, and spreading messages across borders. 

Dave Olson (then VP Community at Hootsuite – a social media management software company) gives a fast-paced and candid talk about using social media and community-building tactics for various HR-related objectives including: recruiting quality talent by tracking and amplifying stories, fostering company culture (especially in time of international growth), and spreading messages across borders. Includes many examples and anecdotes. 

Recorded in 2012 at unknown location/circumstance.  

Listen to: Social HR and and International Culture – a soliloquy (33MB, 192k mp3, 23:37)