Tag Archives: social media

Keynote Aboard a Boat with Dave Olson and Greg Gunn – Experience Tectoria (2012)

keynote on a boat

On a private yacht with special access to the Victoria naval base, respective VP’s of Community and Business Development at HootSuite, Dave Olson and Greg Gunn, jointly delivered a keynote speech for Experience Tectoria, an event designed to highlight Victoria’s tech sector.

A lively crowd who actively participated in the stories with heckles and laughs, a steady supply of Hoyne beer, plus a pod of Orca whales breaching and interrupting the talk… all made for a memorable Sunday afternoon.

Come Aboard for: Keynote Aboard a Boat with Dave Olson and Greg Gunn  (.mp3, 51:42, 75MB)

Note: Audio extracted from iPhone video shot by Jose Albis – thanks!

Continue reading Keynote Aboard a Boat with Dave Olson and Greg Gunn – Experience Tectoria (2012)

…a script we write to tell the story of the life we want to believe we live?

Is ones social media broadcast a script we write to tell the story of the life we want to believe we live?

Truth is that i totally do this. While i advocate radical transparency, my life became weird that past couple years and i use social channels differently. I share what i want my life to be (happiness and adventure) to help thwart the struggles.

Complaining or even talking about my situation (FM/ME, CFS, RLS, CSS…) is super boring to me, i post when i need to feel connected to the outside world by sharing happiness and exclamation points (!) … im not be obscure, i am using channels as a latent sorta support group to generate dopamine hits.

Anecdotes about Breakfast and #HootKits at SXSW – Journal snippet

Just a journal snippet from SXSW 2010

Day two or three, depending on how you count ‘em, of my 3rd quest to South by Southwest in Austin Texas… And I gotta say, it’s shaping up just fine man. You know, I’m keeping up a solid effort and fully professional about spreading the love of my job, and that’s going really well. Also very important to maximize the party and good times, and that, too, is progressing suitably well.

John Biehler Rocks a Custom Hootsuite short at SxSW
Me and John Biehler sit on a sunny day in Austin making the first batch of the (now legendary) HootKits featuring stickers, tattoos and pins in a Japanese rice paper, side-loading envelope. Photo by Jason Sanders (hire him).
File_001
The origin of the legendary Hootkits started with Japanese rice paper envelopes, 2 Owly stickers, a tattoo and a pin

Despite shaking off some nasty flu and general haggardness from excess travel and in general just haven’t taking very good care of myself, and then coupled with some disorganization and long stories about things that didn’t get printed and didn’t get delivered and stuff, yeah it’s rolling along just fine.

Recap: Last night down at the Gingerman, one of my favourite beer drinking places (which has moved around the corner to a location that might even be finer than its previous, though I’m really surprised that’s even possible because that old location was just fine).

Yesterday I rallied up after my slumber and scarfed down some nasty coffee and went down to the Hideout Coffee Shop. I met up with this nice Canadian lady that I met every time that I’m down here and as soon as I walked in the door she said, “You’re here from Canada” and I’m like, “Yes I am!”

It was packed and hectic. Just like last year, I was late for these migas breakfast burritos laden with a bunch of leftover odds n ends shit: egg, cornflakes, etc. Tasty. I really needed a good proper breakfast! Where should I go? She told me some directions to this place and I thought I was going off track but then it all came together and I got some wicked blueberry pancakes at the Counter Cafe with poached eggs just the way i like em.

If you’re not careful you end up living on appetizers, which is why today I’m on a quest for a proper breakfast, so again, I am in some dire need of sustenance – need to nourish the body to nourish the soul. At the Hideout I got a big giant smoothie. It was quite charming.

Then, at the convention centre, I stood in line and got my badge! You gotta have a badge. If you don’t have a lanyard, man, you don’t belong.

Then I rallied with some buddies and we sat on the lawn drinking Sobe green tea. I had some Japanese envelopes from my papery stash — back from 1983! I was fortunate to be able to augment my stash with some more packets from a Japanese dollar store in Tinseltown. So I sat with some buddies (John and Jason) and I filled these wee dossiers with stickers, tattoos, pins and sealed my card in. It was like a bundle of diplomatic goodness. Good time doing arts and crafts in the sunshine.

Me and John Biehler sit on a sunny day in Austin making the first batch of the (now legendary) HootKits featuring stickers, tattoos and pins in a Japanese rice paper, side-loading envelope. Photo by Jason Sanders (hire him).

Then I found a little table to setup. I was curious about a press release I had put out so checked on that while thinking about issues about privacy, elitism, notions about early adoption, etc.

Then I headed off to Mellow Johnnies — it’s a bike shop, a complete beauty. It wasn’t super fancy but it felt really comfortable. They had smoothies and maps for local riding routes. I could see how you might like living here with all the distances to ride. There’s not really mountains — not by the B.C. definition but long roads to ramble.

Anyhow, this particular meetup event at Mellow Johnny’s had to do with my professional capacity. The people/hosts knew what I was doing with day-job and knew what  we were up to and we had some intelligent discourse about this particular topic.

But, my highlight was sharing these envelopes with all these people. And explaining the love and care that went into those things and they opened them up with excitement and questions. Cheap and Cheerful marketing success.

Making Great Swag – soliloquy on a trail, part 3

Dave (L) and Richard Loat shoot swag from atop the Hootbus at SxSW HootHockey event in 2012
Dave (L) and Richard Loat shoot swag from atop the Hootbus at SxSW HootHockey event in 2012 (photo by ?)

Creating memorable, keep-able promotional items can enhance your brand / campaign rather than getting tossed out. On a hiking trail, Dave shares “rules” and considerations from experience, including many examples and anecdotes, ergo:

Rules:

  • Light enough to travel
  • Photo-op-able
  • Sizes suck
  • Quality goods
  • Metaphorically yours
  • Will it fly?
  • Thrifty for lots
  • If you’ve seen it before, don’t do it

Examples:

  • Scarves (muted design, subtlely design, useful in chill too)
  • Flags (simple design, sized to fold, wear like a cape, bonus for decorating event)
  • Beer coozies (low cost, party-friendly, connect to home)
  • Passports (independence, handy for notes, interactive)
  • Pins and stickers (easy giveaways, make a bundle for excitement, mailable, each unique)
  • Temp tattoo (inspired by Sailor Jerry rather than just a logo)
  • Masks (remixed from users, great for events, provides interactive activity)
  • Plush owls (remixed from user, take like a traveling gnome, shoot from cannon!)

Other Considerations: 

  • Design for your audience and crew
  • Workshirts with patches + bandanas
  • Swag-box exchange and unboxing
  • Budget guidelines
  • Making best t-shirts

Breaking rules:

  • Lighters and pint glasses with etched logo (renegade “hippie” culture)
  • Coasters (allowed us to leave bread crumbs, bars/restaurants find useful)

Recorded spontaneously in May 2013 on Varley Trail, Lynn Valley, North Vancouver

Listen to: Making Great Swag – soliloquy on a trail, part 3 (23:37, 192k mp3, 37MB)

 

Travel Media Assoc of Canada Social Storytime – Roundup

#CMStory Live Interview with Dave Olson – Roundup

“Find Your Journey” Spiel at Capilano Changemakers – Roundup

Continuing the Conversation After the Talk – soliloquy on a trail, part 2

Dave performs "Crowd Sourcing Community Projects like Tom Sawyer" at SxSW 2012
Dave performs “Crowd Sourcing Community Projects like Tom Sawyer” at SxSW 2012 (photo by ?)

Public speaking is often/usually undertaken for a purpose beyond simply giving a talk. Indeed, starting and continuing a conversation is important for gigs relating to business endeavours, civic causes, art projects. After capturing attention and sharing ideas, documenting the reactions, questions, and reviews, as well as following-up in a meaningful manner, give a speech a life beyond the lectern.

Along a trailside stream, Dave shares practical tactics – both off-line networking and on-line curation – for doing so learned from diverse gigs for myriad purposes. Unedited and spontaneous, transcription also available. 

Unedited and spontaneous, transcription also available. Recorded April 2013.

Listen to: Continuing the Conversation After the Talk – soliloquy on a trail, part 2 (21MB, 192k mp3, 11:44)

NOTE: Storify (sadly and neglectfully) pulled the plug on the service in May 2018, the noble company Wakelet now offer similar / same functions.

More: Transcribed version of “Continuing the Conversation After the Talk {DRAFT coming eventually}

(How to be a) Public Speaking Bad Ass – soliloquy on a trail, part 1

Dave Olson "Fuck Stats Make Art" - SXSW 2009
Dave Olson “Fuck Stats Make Art” – SXSW 2009 (photo by Kris Krug via Flickr)

Sharing stories to groups – whether for business, civics, or art – requires a certain amount of performance art in order to effectively educate, entertain and inspire.

Along a trail, Dave shares a stream of consciousness spiel with tips and tactics. learned from dozens of gigs at all sorts of audiences. Including: slides are not the talk; don’t depend on tech; have a uniform; give tweet-able snacks; don’t re-introduce yourself; go “Donahue”; plus, riffs about finding flow, establishing momentum, starting in situ, finally knowing your audience and treating with intelligence.

Unedited and spontaneous, transcription also available. Recorded April 2013.

Listen to: (How to be a) Public Speaking Bad Ass – a soliloquy on a trail, part 1 (22:35, 33MB, 192k mp3)

More: Transcribed version of “(How to be a) Public Speaking Bad Ass  {DRAFT}”

“Navigating New Territory” – More from #SOMET12

November’s #SoMeT12 – a symposium about Social Media in the Tourism industry – held in El Paso, Texas does seem like ages ago now. But every so often – like now, just getting back into the swing of things in Vancouver and dealing with the unenviable task of sorting through hundreds of emails in my inbox – something pops up from the past.

I had a great time speaking to delegates representing many countries, regions, cities and so on at #SoMeT12 and it was great to find myself quoted in a story about all things SoMeT.

Here’s an excerpt:

Dave Olson, vice president of community at HootSuite, ended his presentation about building an impassioned and actively supportive community around a brand or destination by asking the question, “How do you measure happiness?” On the surface, it seems a flip remark for a serious business to consider, but most businesses know that a happy customer is a returning customer. Just as most meeting planners know that a happy conference community keeps attendees coming back.

For the full post, checkout Rob Hodge’s article Navigating New Territories in Connect magazine.