Tag Archives: sxswi

Crowd Sourcing Community Projects like Tom Sawyer at SxSWi 2012: video

Tom Sawyer famously talked his gang into paying him for the privilege of whitewashing  a fence while he sat by and supervised. In this talk by Dave Olson at SxSW Interactive on March 10th 2012, he shares how companies might inspire their community to crowd source projects by engaging passionate users with a mutually beneficial relationship.

This video – made from appropriately crowd-sourced photos, social posts, and other snippets + music – includes Mark Twain-period costuming, pipes, smoking jackets, board games, old-timey suitcase, mysterious envelopes, audience participation and plenty of laughs while focusing on practical tactics to rally communities with clear expectations, boundaries, rewards, and objectives and importantly – without manipulating.

3 very different project examples provide tangible advice for various campaign timelines, outcomes and audiences, and include:

* True North Media House: a long-planned (and fantastically successful), renegade self-accreditation citizen documentation project at Vancouver 2010 Olympics / Paralympics 

* Phones for Fearless: a rapidly planned and deployed initiative to gather dis-used mobile phone/cameras for use by marginalized communities to tell their stories

* Hootsuite Translation: activating global cultures to speedily and accurately translate and localize a social media dashboard using a web tool… with unexpected outcomes

Includes cameos of dozens of bright faces in Austin at the noteworthy event, plus more recent voice over to bring the projects up to date and share more resources to explore further including screenshots from various media appearances, reviews, tweets, and whatnot of the talk and aftermath for extra colour. Continue reading Crowd Sourcing Community Projects like Tom Sawyer at SxSWi 2012: video

Crowd-sourcing Projects Like Tom Sawyer SXSWi, 2012 (brief round-up)

More artifacts and coverage at: Crowd Sourcing like Tom Sawyer – Artifacts from my (Daveo) core conversation at SXSW 2012

Tom Sawyer famously talked his gang into paying him for the privilege of white-washing a fence white while he sat by and supervised.

In this talk, Dave Olson shared how companies can use their community to crowd source projects, by inspiring passionate users to participate in mutually beneficial projects.

In this storytelling-style talk, challenges, strategies, and successful examples were shared by Dave Olson at  SXSW, March 10th 2012.

Video

Remarks

From Technical Bent: SXSW Quick Hits: Day 1 and 2

My favorite panel of the fest thus far…It was the presentation style that was brilliant. Dressed in character. Tying every aspect back to that Mark Twain reference. Great physical visuals that you could pass around. It was a showcase example of a solo talk.

From Darrell Jursa: Thoughts from SXSW: Crowdsourcing Lessons from Tom Sawyer

In Dave’s trademark fashion, he walked us through each story, using audience motivation and end benefit as pillars to ground us in the “why” audiences participated, and continue to participate in these efforts. He was able to talk about what we usually call “process” as a storyteller, imparting wisdom based on actual experience.

From Adam Leiter: Tom Sawyer Goes Social – HootSuite’s Crowdsourcing Insights

I keep coming back to the talk that Dave Olson from Hootsuite gave…we’ve followed a number of the rules that Dave Olson touted in his session: Thank people, make it fun for them, give them an incentive (not monetary), make it easy for them to participate.

Snaps

Owly Images

Via bombaycowgirl Dave O speaks about Tom Sawyer at SXSW

bombaycowgirl Dave Olson is talking about “Tom Sawyering” at #sxsw#SXSawyer

 

Crowd Sourcing Projects like Tom Sawyer at SxSWi 2012 (full round-up)

Anthropological Essay in Austin – Choogle On! #101

Anthropological Essay in Austin – Choogle On! #101
Anthropological Essay in Austin – Choogle On! #101

Geeky discourse about the culture and rituals of the people at SXSW Interactive conference/festival specifically with cyborg anthropologist Amber Case who gamely banters about: human-techno-social-experience within information revolution; how future is created; how geek inherit/acquire power; micro-economics of start-ups; perils of venture capital; survivability of these commercial endeavors; industry-culture power structures; checking-into lines; affection for robotic devices; time and space compression; durability of books; importance of archiving; and attempt to manifest of a documentarian to articulate how to preserve invisible artifacts which exist every/nowhere. 

Geek out on Cyborg Anthropology Essay in Austin – Choogle On! #101 (35:34, .mp3, 32MB)

Continue reading Anthropological Essay in Austin – Choogle On! #101

Fleeting Memories of Bar-B-Q and Soul – Choogle On! #90

Fleeting Memories of Bar-B-Q and Soul – Choogle On #90
Fleeting Memories of Bar-B-Q and Soul – Choogle On #90

Hazy with a sore throat, Uncle Weed documents journies to the legendary Salt Lick bar-b-q for a slice of rural Texas, plus breakfast oysters, trip to riverside green belt, and rocking out to Black Joe Lewis and the Honey Bears at the Twitter party at The Parish.

Plus riffs about drought, reasons for free beer, Big Muff guitar pedals, and forgetfulness, and plans a scant agenda of conferencing and recording. 

Get a fork for Fleeting Memories of Bar-B-Q and Soul – Choogle On #90

Continue reading Fleeting Memories of Bar-B-Q and Soul – Choogle On! #90

Anecdotes about Burlesque and Beer at SXSW – Choogle On! #89

Anecdotes about Burlesque and Beer at SXSW – Choogle On #89
Anecdotes about Burlesque and Beer at SXSW – Choogle On #89

En route to breakfast at SXSW, Uncle Weed recounts a night of arts and crafts burlesque and barbarians at Emo’s Jr. and forays to various Austin bars and various dot-com parties for tasty beers.

Stops include smoothies at The Hideout, Counter Cafe for pancakes, plus field notes about lanyards and badges, making marketing envelopes, living on appetizers, creekside flora, joys of the quaffable Shiner Bock, magicians and performance troupe, beat/stump boxer, pedi-cab escapes, and closing down an elegant hotel loaded with drunkards in disarray.

Come along for Anecdotes about Burlesque and Beer – Choogle On #89

Continue reading Anecdotes about Burlesque and Beer at SXSW – Choogle On! #89

Taxi Cab Annotations to Toronto – Choogle On! #86

Taxi Cab Annotations to Toronto – Choogle On #86
Taxi Cab Annotations to Toronto – Choogle On #86

En route to Toronto on a red-eye flight, Uncle Weed shares flashbacks from the Big Smoke from Summer of 87 and recounts gaps in memory from SXSW including poolside broken legs, bar-b-q trips, bike shops and grand hotels and recaps a trip to SubPop Records HQ in Seattle including meeting Mark Arm of Mudhoney and fore-shadowing adventures in T.O. Featuring music by Mudhoney “Overblown” plus various street musicians.

Hop in for Taxi Cab Annotations to Toronto ~ Choogle On #86 (15:00, .mp3, 15MB) 

Continue reading Taxi Cab Annotations to Toronto – Choogle On! #86

Wandering Back to Austin – Choogle On! #85

Wandering Back to Austin – Choogle On #85
Episode art by Bread the Producer from Photo by John Biehler

On the opening night of SXSW Interactive/Music/Film fest in Austin, Texas, Uncle Weed strolls 6th St. in search of rolling papers and describes the surroundings of partiers from geeks to spring breakers, police on horseback, tattoo parlours, death metal pizza, bars, grills, taverns, microbrews, civic economics and impending cultural chaos. Featuring music by Dan Mangan “Road Regrets” and The Numbskulz

Stroll on for Wandering Back to Austin – Choogle On #85 (11;49, .mp3, 11MB) 

Continue reading Wandering Back to Austin – Choogle On! #85

Talking with Tech Zulu at SXSW Social Media Club House

Amongst the vast variety of my SXSW activities was an appearance on TechZulu show shot live at the Social Media Club house on Lake Austin discussing my role as Community Wrangler at HootSuite with hosts – the kilted Scot – Ewan Spence and charming ginger Amanda Coolong and the result is a video with me and several other geek luminaries and social media renegades: TechZulu SXSW Recap Day 2 03/13/10.

@daveohoots on @techzulu photo by @johnbiehler

Amongst the witty banter and jokery – occasionally in Scottish brogue, I shared a few tips and anecdotes about using HootSuite including integrating RSS feeds, creating analytic reports, and using networks other than Twitter through HootSuite… plus punditry about Superman, haggis and robot queens.

My segment starts at about 23:29 but be sure to check out the other variety of guests for more punditry from the mansion. Follow along for future mischievous behavior via @techzulu and @socialmediaclub.

Watch the video via UStream: TechZulu SXSW Recap Day 2 03/13/10

Guests:

Leo Laporte gets a special envelope Live at SXSW in Austin

While on the streets of Austin, I came across tech pundit Leo Laporte (known for Tech TV, Lab with Leo, This Week in Tech, etc.). I appeared on Leo’s Lab show a few years back discussing analog culture in the digital age. This time, i offered him an envelope of HootSuite goodness to his delight. My pals John Biehler and Jason Sanders captured the interaction as Leo was fresh from crowd surfing at the Diggnation party and visiting with Mashable’s Pete Cashmore and some chick mostly from Vancouver.

Jason snapped the real time photo and John captured the screen of the streaming show later showing Leo and the audience’s point of view. Alas my witticisms were snipped from the archived version in favour of other wandering geeks but believe when i tell ya it was a beauty ;-).

here's an envelope Leo - photo by Jason Sanders
here's an envelope Leo - screen cap by John Biehler