Tag Archives: winter olympics

Crowd Sourcing Community Projects like Tom Sawyer at SxSWi 2012: video

Tom Sawyer famously talked his gang into paying him for the privilege of whitewashing  a fence while he sat by and supervised. In this talk by Dave Olson at SxSW Interactive on March 10th 2012, he shares how companies might inspire their community to crowd source projects by engaging passionate users with a mutually beneficial relationship.

This video – made from appropriately crowd-sourced photos, social posts, and other snippets + music – includes Mark Twain-period costuming, pipes, smoking jackets, board games, old-timey suitcase, mysterious envelopes, audience participation and plenty of laughs while focusing on practical tactics to rally communities with clear expectations, boundaries, rewards, and objectives and importantly – without manipulating.

3 very different project examples provide tangible advice for various campaign timelines, outcomes and audiences, and include:

* True North Media House: a long-planned (and fantastically successful), renegade self-accreditation citizen documentation project at Vancouver 2010 Olympics / Paralympics 

* Phones for Fearless: a rapidly planned and deployed initiative to gather dis-used mobile phone/cameras for use by marginalized communities to tell their stories

* Hootsuite Translation: activating global cultures to speedily and accurately translate and localize a social media dashboard using a web tool… with unexpected outcomes

Includes cameos of dozens of bright faces in Austin at the noteworthy event, plus more recent voice over to bring the projects up to date and share more resources to explore further including screenshots from various media appearances, reviews, tweets, and whatnot of the talk and aftermath for extra colour. Continue reading Crowd Sourcing Community Projects like Tom Sawyer at SxSWi 2012: video

Crowd-sourcing Projects Like Tom Sawyer SXSWi, 2012 (brief round-up)

More artifacts and coverage at: Crowd Sourcing like Tom Sawyer – Artifacts from my (Daveo) core conversation at SXSW 2012

Tom Sawyer famously talked his gang into paying him for the privilege of white-washing a fence white while he sat by and supervised.

In this talk, Dave Olson shared how companies can use their community to crowd source projects, by inspiring passionate users to participate in mutually beneficial projects.

In this storytelling-style talk, challenges, strategies, and successful examples were shared by Dave Olson at  SXSW, March 10th 2012.

Video

Remarks

From Technical Bent: SXSW Quick Hits: Day 1 and 2

My favorite panel of the fest thus far…It was the presentation style that was brilliant. Dressed in character. Tying every aspect back to that Mark Twain reference. Great physical visuals that you could pass around. It was a showcase example of a solo talk.

From Darrell Jursa: Thoughts from SXSW: Crowdsourcing Lessons from Tom Sawyer

In Dave’s trademark fashion, he walked us through each story, using audience motivation and end benefit as pillars to ground us in the “why” audiences participated, and continue to participate in these efforts. He was able to talk about what we usually call “process” as a storyteller, imparting wisdom based on actual experience.

From Adam Leiter: Tom Sawyer Goes Social – HootSuite’s Crowdsourcing Insights

I keep coming back to the talk that Dave Olson from Hootsuite gave…we’ve followed a number of the rules that Dave Olson touted in his session: Thank people, make it fun for them, give them an incentive (not monetary), make it easy for them to participate.

Snaps

Owly Images

Via bombaycowgirl Dave O speaks about Tom Sawyer at SXSW

bombaycowgirl Dave Olson is talking about “Tom Sawyering” at #sxsw#SXSawyer

 

Crowd Sourcing Projects like Tom Sawyer at SxSWi 2012 (full round-up)

True North Media House campaign discussed at PBS Media Shift

The PBS Media Shift blog followed the True North Media House campaign, Craig Silverman wrote a lengthy article about the various alternative reporting efforts in Vancouver during the Olympics.

Again for the record & archive, I’ve pasted liberally from the article but encourage you to read the full version in context at True North Media House, W2 Provide Citizen Media Hub at Olympics by by Craig Silverman (bio below), February 22, 2010. The article ran with photos (including this one of interviewing Gord Rickards at Molson Brewing by John Biehler) for the Olympic Outsider podcast plus video clips from WGHthemovie.ca- Webisode #2 ‘True North Media House’.

Dave Olson, left, conducts an interview with Gord Rickards at Molson BRewery, Vancouver - Photo by John Biehler

The article sets the stage thusly about the changes in the media landscape compared to previous Olympics and offers the background of the TNMH campaign:

Well over 100 unofficial media folks are united under the True North Media House, a virtual media accreditation organization that’s aggregating content from bloggers and citizen journalists at the Games. The TNMH initiative also helps them coordinate and communicate with each other via a mailing list and #tnmh Twitter hashtag, while also serving as a point of aggregation for reporting and content.

{snip}

TRUE NORTH MEDIA HOUSE

Last Wednesday, an email went out on the True North Media House email list to let people know the group would be holding an “Olympic Hockey Tweetup” the following day between 4 p.m. and 9 p.m. at a local club. “There will be an appearance by special guest Guy Kawasaki at about 8 p.m.,” the message said.

{Ed Note: The mentioned was just rebroadcast via True North Media House but was organized by another group}

Apart from a few organized events like that one, the people sporting TNMH badges have largely roamed Vancouver on their own, or in small groups. They go where they choose (and where security lets them) and report, photograph and tweet what they see. As a result, theTNMH news feed is an eclectic mix of content. It’s also spreading far and wide, according to Dave Olson, one of the organizers.

“What we’re starting to see now is people are getting their coverage up and out and distributed well before the mainstream media,” he said.

Olson, whose day job is the marketing/community director for Twitter client HootSuite, hatched the idea for TNMH with Robert Scales, who runs Raincity Sudios andVancouverAccess2010.com, and local photographer Kris Krüg, who is contributing photo essays to MediaShift during the Games.

{snip}

Now that the games are up and running, Olson said it’s a matter of letting the TNMH-accredited reporters go about their business, produce content, and see what happens. One surprise so far has been Aleks, a 5-year-old Vancouver boy who’s blogging about his Games experience with the help of his dad. He proudly wears his TNMH badge wherever he goes.

“We have people who four or five days ago didn’t self-identify as social media reporters, but they had a passion for photography or making videos,” Olson said. “Once the Games were on, they realized they see stuff no one else sees. A lot of people are just stepping up and saying they want to be a part of this.”

The reports in the TNMH news feed and discussion on #TNMH bring to mind the old saying that youth is wasted on the young. It’s hard to imagine professional media are bounding around with as much joy, delight and enthusiasm. Certainly, not having an assignment editor or producer harrassing you on deadline helps keep the TNMH crew happy. But you can’t help noticing how much fun they seem to having.

He continues to profile my compatriot John Biehler who produced exceptional quality and quantity of work during the Games:

BUSINESS ANALYST GETS ACCREDITED

John Biehler is an e-business analyst for an insurance company in Vancouver, but he’s also a self-described camera geek. He loves taking pictures and shooting video, and he shares his work on a blog and on Flickr.

Biehler booked off three weeks of vacation so he would be able to document the 2010 Vancouver Winter Olympic Games, and now spends his days and nights reporting on everything from the torch relay to tall ships and zip line rides. His videos and photos are available in a special Olympic section of his blog, but they’re also showing up in the news feed of True North Media House.

Biehler proudly wears his TNMH media accreditation badge around his neck, and is often stopped by people who ask what it means, and where he got it.

“Some of the [people wearing the badge] have been able to get past security and get into venues because security think it’s official,” he said. “They don’t know we printed them out on a home printer and went to Staples and got them laminated.”

And Mr. Silverman shared my point (for which i am very glad) that grassroots content creation is for documentation as much or moreso than reportage or journalism.

DOCUMENTATION OR JOURNALISM?

Biehler is enjoying a unique experience because he has both a TNMH pass and an official one from the BCIMC. He is among the lucky few bloggers and folks from online media outlets granted access to the province’s media center. For the most part, he said, the professional media folks have been welcoming.

“They seem to work more hours,” he said of the pros, “and it’s been interesting talking with them about what I’m doing and what I’m working on, and comparing gear. Even if they’re working for a big company we’re similar in that we’re just trying to figure out the best way to do something.”

Olson said TNMH is more about documentation than journalism.

“But we’ve taken great pains to educate people about journalistic standards and how to tell a mixed media story,” he said. (The resources section on the website offers a wealth of useful information.)
The night we spoke, Olson was rushing off to meet a group of hockey fans from Latvia, an experience he looked forward to documenting.

“How often do you get a chance to meet someone who has come halfway around the world to your city to enjoy something that you’re also passionate about?”

To which he could have added: and then share that experience with the world.

Again, be sure to read the entire article and related media at True North Media House, W2 Provide Citizen Media Hub at Olympics and thanks to Craig for spreading the story.

Bio: Craig Silverman is an award-winning journalist and author, and the managing editor of MediaShift and Idea Lab. Follow him on Twitter at @CraigSilverman.

Vancouver 2010 Olympics and Social Media – video playlist

Various artifacts, interviews, documentaries, presos and press conferences about social media/ citizen reporting at Vancouver 2010 Olympics – including the True North Media House project. Let it roll…

Photo Essay: Welcoming the World to Vancouver 2010 Olympics via Vancouver Access 2010

This is an excerpt from the 2nd of several Vancouver 2010 Olympics photoessays created by Kris Krüg.

Vancouver is filled with energy now that 2010 Winter Olympic Games has officially started.

The last week has been filled with the excited fervor of the last month and anticipation of the upcoming weeks.

Here is a photographic look into the last week of adventure and celebrations, before the official opening of the Games in Vancouver.

Iain Black welcomed the public to the opening of the VX Forum in Vancouver, BC. Black is Minister of Small Business, Technology and Economic Development in Canada and is pictured here with Nadia Nascimento and Dave Olson of Invoke Media which is the parent company to twitter-based application Hootsuite.

Source: PHOTO ESSAY: Canada Welcomes The World to The Vancouver 2010 Olympics | Vancouver Access 2010

Shut out from Olympic Worldwide Media Briefing at Canada Place

KK and Uncle Weed check in from Canada Place after being rejected entry to the VANOC worldwide press briefing event — We had hoped use our experience crowd-covering previous Olympic Games to discuss how social media can enhance the accredited media’s coverage and also provide deep documentary into the fan experience and lesser-known athlete’s stories. Alas, we were asked to leave and watched over by a handful of Vancouver Police Officers.

So, outside we drink coffee and chat about the experience and such.

Note: As you may know, a LOT happened with social media and the Vancouver 2010 Olympics, specifically the emergence of True North Media House, a self-accrediting media making and sharing project which was documented in thousands of posts, throughout “mainstream/traditional” media, a documentary film and a Ph.D thesis.

Social Media for the Olympics at IOC & VANOC briefing at Canada Place

Outside of the VANOC worldwide press briefing, independent media maker Dave Olson answers questions about the Olympics, protests, and tension between social concerns and international events. He spiels forth about peace, pacifism, understanding, love of winter sports, copyright, rumoured riots, the importance of dialogue and respect and conversation. Also he briefly recounts his experiences covering Olympic Games from a grassroots point of view. This presaged the True North Media House project which self-accreditation campaign to document the civic, sports and culture stories in a participatory manner. Filmed by Manfred Becker for Canada’s National Film Board.

Torino 2006, Sunday Olympic Notebook for Feb. 12 via Vancouver Access 2010

Sunday morning observations ~ Olympic Notebook for Feb. 12, 2006 for Vancouver Access 2010, By Dave Olson

Greetings this Sunday Morning!

Just a couple of observations from last night’s and this mornings events from coverage I’ve managed to catch – augmented by a few notes by Dan Funboy.

Besides Jennifer Heil’s awesome performance and Women’s Hockey rolling over Italy (as I type they are leading Russia 10-0), i enjoyed an inspired performance by Italian long-track speed skater (insert name here), who absolutely looked like he was being pushed by the Italian crowd.  Great to see the homer country get on the medal board early too.

More about Speed skating, that hotshot American kid is fast and determined, watch his technique, a double push but they’ll likely talk about this on TV-coverage.  CBC has Catroina LeMay Doan doing color commentary and she was quite good (though she looks rather soccer-mom-ish now – cause well, … she probably is) but she called on Canada to support more and help the athletes to “own the podium” (the Canadian mantra).

06-catriona-lemay&doanCatriona Lemay and husband, Doan at Soldier Hollow Cross Country venue, Winter Olympics 2002 – photo Dave Olson

Of course, in egalitarian and thrifty Canada, most folks want the money spread around so each athlete can get a piece of the pie but, later as the Federal Sport Minister pointed out, they is better return on investment (judged by medals won) but entirely supporting elite athletes with best chance of medaling.

Digression … CBC has some versatile announcers to be sure, and I love a Saturday without Bob Cole and Harry Neale (retire for Pete’s sake), Ron Maclean is a national treasure, Steve Armitage is pretty good at everything but not great at any one, Brian Williams is Canada’s excessively perky Regis.

Claudia Pechstein and Daniela Anschuetz Thoms just skated the 3000m.  Claudia won in 2002 and Canada’s Cindy Klasussen holds the record and skates.  Not Claudia’s best race, a NED 19 year old sits in first.

Claudia Pechstein on drums
Claudia Pechstein, basking in Gold Medal joy and sitting in on drums with Acoustica at the Thuringen House, SLC 2002

26-danielle-onstage
Firecracker Danilea Anschutz of the German long-track speed skating team partying down at the Thuringen House, SLC 2002

Continuing update … Cindy is underway and flying so far, hope she keeps the pace, still under the time, drafting off her pairing (NED Groenewold) down the stretch, smart … still below the target after 2 laps – still looking relaxed and solid, 4 laps now and she is bonking, and slipped and Groenewold wins the heat as Klaussen lost it, tightening up on the last lap. Sits in third but still 4 skaters to go including Canada’s Christina Groves and Clara Hughes.

Freisinger skates now with Groves and neither skaters finished top 3. Clara set to start vs. Sablikova of CZE.  False start and then away clean.  The races have been fast and racers bonking at end so Clara must skate her pace.

Well no go for Sarah but Cindy finishes in Bronze position (same finish as SLC 2002) while the young Nederlander scores Gold.  Both Germans were shut out.

BTW, i really don’t like hearing about athlete’s “faiths” on air, i think that is a personal issue and the fact that she is a Mennonite doesn’t add to the athletic coverage.

Back to Women’s hockey vs Russia 11-0 now halfway through the 3rd.  In training, the women played 22 games vs. Alberta men’s midget teams (not *really* wee folks, just young men) and finished 10-10-2 and increased their physical game with more rough and tumble play.

It is amazing to see the veterans players for Canada against the Italian women last night (replayed from yesterday).  The Italians were tiny and young and looked dazzled by the burly and experienced Canadians to say the least.  Major props to the Italians who battled through to the end.  Heck, I wouldn’t want to have Goyette or Wickenheiser bearing down on me (yikes!).

Vicky Sunohara and Cherry Piper are my favorites.  Sunohara was awesome, gritty, smart player at Nagano and is Piper is wee but a battler and has great hands around the net.
24-can-goldmedal
Cherry Piper with newly won Gold Medal at the M’s Gold Medal Curling match at SLC 2002

12-0 now vs Russia, kinda a joke and an awkward situation for Canada to not let up and if they do, the gain lazy habits in front of net and on backcheck etc.

While Canada continues to roll, a note on downhill skiing which demonstrates the unpredictability of sport with the hotshot Americans finishing out of medals with a darkhorse Frenchman taking gold and Austria and Switzerland taking Silver and Bronze. Manuel Osborn-Paradis was the top Canucks finishing in 13th place Canucks while teammate Francois Bourque came in 16th with a strong finish.  The last Canadian also placed top 30, John Kucera came in in 27th place 2.75 sec off the winning time – just wait for 2010.

Cross-country skiier Beckie Scott finished in, what is likely a disappointing 6th, but in a 2002 Bronze finish, she managed to move up 2 places with positive doping test so maybe she’ll manage to gain a few places again.

Digression … is that Personal Digital Recorders (i.e. Tivo, Replay etc.) are excellent for the Olympics – why is Canada slow to adopt this tech just now available (as mentioned in the ubiquitous commercials)?  I have a Replay TV but no way to subscribe in Canada and I am trying to set it up just to pause and record what i am watching at the moment.

Next up on CBC, Short Track Speed skating and Jeff Christie Luging.

Go Canada!

Source: Sunday morning observations ~ Olympic Notebook for Feb. 12  | Vancouver Access 2010