Here’s my Hockey NW pre-social-media-online-community biz plan i mentioned @fergusson kinda fun to reflect upon
Hockey NW Worksheet
Goals:
— Promote Hockey culture and sport in the Pacific Northwest area by producing and marketing a destination site for hockey fans in the northwest
— Provide advanced web design & hosting services for major teams in the area
— Market “deluxe” products & services to minor hockey teams to increase excitement
— Earn increased revenues for Major teams by cross-marketing tickets, jerseys & packages to a wider, regional audience
— Build a duplicable model of creating and promoting a virtual community
What it will be:
The Hockey NW web site will be a state-of the art, “no-holds-barred” database driven, graphically involved and designed to provide a total user experience including:
— information and statistics for every player on participating teams,
— ticket purchasing, as well as tour packages including transportation, tickets and accommodations
— instructional videos about hockey, penalties, fundamentals, highlights
— “home pages” for each participating teams including schedules, pictures, “custom” hockey cards
— fantasy leagues, modifying the popular on-line models to create a game using all players from participating teams, regardless of league or level
— web-based e.mail checker so participating teams members can check e.mail from any browser
— refreshing”almost real-time” scoresheet with scores from various games
— highlight clips from games as possible
— custom hockey card creation and other fun
— live game radio broadcasts
— editorial articles and breakdowns
— guestbook, message board
— fan home pages, including preparing graphics and instructions for fans to make a page
— seating charts and maps to various arenas
Who is the audience:
Hockey fans cross-pollinated from various regional fan bases, especially grassroots support as in minor hockey, recreational leagues as well as international players’ families & fans. This will be a valuable piece of marketing data for teams looking to expand market and reach new audiences.
Revenue Streams:
— Affiliate programs (partner with on-line hockey gear and accessory sellers, collect commission from sales)
— Banner ads (sell advertising to various companies who stand to benefit from this audience) (ideas include: hotels,
— Teams jerseys and accessories sales (fulfilled by team, proceeds split with HNW & teams)
— Corporate sponsors (potential corporate sponsors include: Nike/Bauer, Koho, Jofa, US In-line, Orca-bay, IBM, )
— Web design/hosting/promotion packages to teams (web site hosting, custom design)
— Complete promo packages for minor teams including team photos, individual photos, web sites, score and statistics tracking, logo design, jersey design etc.
— In-kind contributions from major teams (board advertising, tickets for promotion)
Required from Major participants ( Sabercats, T’birds, Canucks, Winterhawks, Americans, Cougars, etc.)
— board & program advertising
— access to press/photo time with team
— cooperation and interaction with art/marketing departments
— consulation of needs (broadcast streaming, ticket selling schemes)