Archeology Records – the gist

Gist

Archeology Records is a project  to distribute and promote underknown/grassroots music to allow existing audiences to enjoy more easily, and find new audiences.

Importantly, Archeology Records wants artist to retain ownership of masters, and not be obligated to record more, release less and overall enjoy complete artistic freedom.

Background

Many bands and artists record songs and/or albums and may distribute locally on a small scale but overall these recordings are under-distributed and perhaps under-listened and appreciated. Sadly, these projects get abandoned to shoeboxes in attics and garages as media formats changes, priorities change.

However, with some simple social community building tactics and digital distribution – combined with analog artifacts merchandising – artists can resurrect these treasures to share with audience, getting creations into ears… and possibly connect with fans and spread music while making some money.

Expectation is that Artist will take active part of promotion and cross-promotion with label-mates using communications and resources provided by Archeology. 

Let’s make a project!