Harnessing the passion and enthusiasm for business or artistic pursuits requires most importantly, giving respect to the community itself.
It’s a common mistake of taking the audience for granted must be avoided by:
frequently communicating about forward momentum
As well as off-line tactics, including:
unique meet ups
other events like workshops, conferences or even concerts
And – depending on the community’s purpose – fundraising,.. ergo: whether for political campaigns, new businesses, or artistic pursuits, there are also lots of methods for soliciting funding using technology, social messaging and pledges.
The common string between all of them though is having a ability to articulate a clear message of what the money is for, and what the giver gets out of the deal whether that be stock, prestige, good karma or a pre-release of goods operations marketing strategy.
Any successful marketing campaign will have:
a sensible timeline
and many forms of messaging tune for specific channels and audiences
One size or message does not fit all… so reach your audience on the medium they desire to be communicated through, and with a message that’s custom tailored to what they want, not what you want to say.
Beyond language translation, communicating across geographical and cultural borders requires an understanding of the audience, their needs and desires and an understanding of conventions in order to share messages with nuance and authenticity.
This can’t happen in a vacuum – rather requires true integration and understanding of the culture in order to importantly show respect, and also importantly, avoid gaffes which cause embarrassment and send you backwards on your quest.
The world is on fire (and somehow i’m still in the dark)
Info and Call for Help for Kerala, India Flooding (Aug. 2018)
Indeed, the world is in a delicate and dareisay angry condition of late – whales are sending messages, my home province of BC is literally on fire, Indonesia is quaking over and over, California is also aflame, Japan is melting and typhooning, Hawaii bracing, and so on and on and on and on…
While *everywhere* is suffering it seems, i call your attention of the plight of another special place for me: Kerala, India. This lovely state is where my life started again – sequestered in an Ayurvedic clinic under the care of lovely and smart Dr. Veena Hemesh, my brain and body started sparking again.
Now this region of creamsicles-coloured homes, endless moustaches, earnest engineers and intrepid houseboats finds itself flooded with thousands displaced and seeking food, water, safety.
As such, if you are able, consider making a donation by the official channels detailed below to help these decent folks recover from this calamity (i did).
I’ll share a few bits of creativity crafted in Cochin (Kochi) and area… the area is one of historical tolerance with long-standing Jewish, Chinese communities and a noted religious tolerance. Occupied in different eras by Portuguese, Dutch and British, the area provided soldiers to fight WW1 (despite not having a horse in the race as it were) and now produces more engineers and doctors than any other region in India (which keep in mind was an assortment of “Princely states” before British-exit/partition.
Tourists come here for houseboat adventures through backwaters and others (like me) come for Ayurveda treatment (Kerala is the heartland for this ancient medical tradition).
Either way, people are struggling and you might be able to help. Easiest way is via Tranferwise who even waive their fee if donation is of a certain amount.
If you do donate, please let me know and i’ll send you a postcard of personal thanks. Otherwise consider a share, a kind word, poems or annotations.
Gallery of creamsicle coloured houses near Kerala, Kochi
DETAILS for DONATIONS
Chief Ministers Distress Relief Fund, (CMDRF) accepts voluntary contributions from Individuals, Organizations, Trusts, Companies and Institutions etc. All contributions towards CMDRF are exempt from Income Tax under section 80(G).
Donations now accepted through UPI mobile app like BHIM, paytm, Tez, Phonepe also.
(VPA : keralacmdrf@sbi) / Scan the QR Code to donate
For Bank Counter Payment
Beneficiary Name : Principal Secretary (Fin), Treasurer CMDRF
Bank Name : State Bank of India (SBI)
Account Number : 67319948232
Branch : City Branch, Thiruvananthapuram
IFSC : SBIN0070028
For offline Contribution: Cheque/Demand Draft can be drawn in the favour of Principal Secretary (Finance), Treasurer CMDRF, payable at Thiruvananthapuram. The same may be posted/mailed to the following address:
Principal Secretary (Finance)
Thiruvananthapuram – 695 001
www.kerala.gov.in, www.cmo.kerala.gov.in, www.cmdrf.kerala.gov.inതുടങ്ങിയ വെബ്സൈറ്റുകൾ സന്ദർശിച്ചാൽ QR കോഡ് കാണാവുന്നതും സ്മാർട്ട് ഫോൺ ഉപയോഗിച്ച് paytm ആപ്പ്, UPI ആപ്പ്, BHIM ആപ്പ്, Tez, Paytm or Phonepe, തുടങ്ങിയ ആപ്ലികേഷനുകൾ വഴി QR കോഡ് സ്കാൻ ചെയ്തു സംഭവനചെയ്യാനുദ്ദേശിക്കുന്ന തുക എന്റർ ചെയ്തു സമർപ്പിക്കാവുന്നതാണ്.
FOR ANY QUERIES YOU MAY CALL Government Contact Centre @ 155300 from any BSNL land line or 0471 155300 For BSNL Mobile users. For Other Network Users 0471 2115054/2115098 to reach us for receipts or any follow-up activities.
[Link and content now gone, re-accessed from Archive.org’s Wayback Machine]
By giving every citizen a chance to donate to politicians, could we even the playing field of what issues politicians work to fix?
Lessig’s solution is to expand the fundraising base through small donor financing. His proposal is to give a $50 “democracy voucher” to every citizen to spend on the politician of their choice (on the proviso, they don’t also take big money). But several other proposals would work just as well, including this one, and this one, he says.
“The most important thing is to spread the recognition among ordinary people that this is a root cause to the inability of Congress to deal sensibly with a wide range of issues on the Left and Right,” he says. “When that becomes conventional wisdom, it will create an environment for someone to step forward and take advantage.”