Riff: community building, fundraising & cross-cultural communication

Dave on Hootbus, SxSW 2012, photo by KK

Regarding “community building”:

Harnessing the passion and enthusiasm for business or artistic pursuits requires most importantly, giving respect to the community itself.

It’s a common mistake of taking the audience for granted must be avoided by:

  • carefully listening
  • sharing accolades
  • frequently communicating about forward momentum

As well as off-line tactics, including:

  • exclusive swag
  • unique meet ups
  • other events like workshops, conferences or even concerts

And – depending on the community’s purpose – fundraising,.. ergo: whether for political campaigns, new businesses, or artistic pursuits, there are also lots of methods for soliciting funding using technology, social messaging and pledges.

The common string between all of them though is having a ability to articulate a clear message of what the money is for, and what the giver gets out of the deal whether that be stock, prestige, good karma or a pre-release of goods operations marketing strategy.

Any successful marketing campaign will have:

  • clear objectives
  • a sensible timeline
  • and many forms of messaging tune for specific channels and audiences

One size or message does not fit all… so reach your audience on the medium they desire to be communicated through, and with a message that’s custom tailored to what they want, not what you want to say. 

Cross-cultural communication:

Beyond language translation, communicating across geographical and cultural borders requires an understanding of the audience, their needs and desires and an understanding of conventions in order to share messages with nuance and authenticity.

This can’t happen in a vacuum – rather requires true integration and understanding of the culture in order to importantly show respect, and also importantly, avoid gaffes which cause embarrassment and send you backwards on your quest.