Tag Archives: community building

Riff: community building, fundraising & cross-cultural communication

Dave on Hootbus, SxSW 2012, photo by KK

Regarding “community building”:

Harnessing the passion and enthusiasm for business or artistic pursuits requires most importantly, giving respect to the community itself.

It’s a common mistake of taking the audience for granted must be avoided by:

  • carefully listening
  • sharing accolades
  • frequently communicating about forward momentum

As well as off-line tactics, including:

  • exclusive swag
  • unique meet ups
  • other events like workshops, conferences or even concerts

And – depending on the community’s purpose – fundraising,.. ergo: whether for political campaigns, new businesses, or artistic pursuits, there are also lots of methods for soliciting funding using technology, social messaging and pledges.

The common string between all of them though is having a ability to articulate a clear message of what the money is for, and what the giver gets out of the deal whether that be stock, prestige, good karma or a pre-release of goods operations marketing strategy.

Any successful marketing campaign will have:

  • clear objectives
  • a sensible timeline
  • and many forms of messaging tune for specific channels and audiences

One size or message does not fit all… so reach your audience on the medium they desire to be communicated through, and with a message that’s custom tailored to what they want, not what you want to say. 

Cross-cultural communication:

Beyond language translation, communicating across geographical and cultural borders requires an understanding of the audience, their needs and desires and an understanding of conventions in order to share messages with nuance and authenticity.

This can’t happen in a vacuum – rather requires true integration and understanding of the culture in order to importantly show respect, and also importantly, avoid gaffes which cause embarrassment and send you backwards on your quest.

Community Management on the Go ~ Video with DaveO

Aboard the beloved SeaBus, I share some handy tips for managing brand communities from wherever you are including insider tips about how i use HootSuite to build HootSuite #meta.

Originally appeared in the HootSource blog.

Social HR and and International Culture – a soliloquy

Not All Skills Fit on Resume cake by Destin (photo credit ?)
Not All Skills Fit on Resume cake by Destin (photo credit ?)

Using social media and community-building tactics for various HR-related objectives including: recruiting quality by tracking and amplifying stories, fostering company culture, and spreading messages across borders. 

Dave Olson (then VP Community at Hootsuite – a social media management software company) gives a fast-paced and candid talk about using social media and community-building tactics for various HR-related objectives including: recruiting quality talent by tracking and amplifying stories, fostering company culture (especially in time of international growth), and spreading messages across borders. Includes many examples and anecdotes. 

Recorded in 2012 at unknown location/circumstance.  

Listen to: Social HR and and International Culture – a soliloquy (33MB, 192k mp3, 23:37)

Big Hoots & Pro Tips for Community Manager Appreciation Day #CMAD

Archived here as reference to work performed as VP Community at Hootsuite. THIS IS NOT *OFFICIAL* – carry on

Owly in your hands

To see what hijinks HootSuite’s planned for #CMAD 2013, read our trusty primer: Community Manager Appreciation Day.

Continue reading Big Hoots & Pro Tips for Community Manager Appreciation Day #CMAD