Tag Archives: tom sawyer

Crowd Sourcing Community Projects like Tom Sawyer at SxSWi 2012: video

Tom Sawyer famously talked his gang into paying him for the privilege of whitewashing  a fence while he sat by and supervised. In this talk by Dave Olson at SxSW Interactive on March 10th 2012, he shares how companies might inspire their community to crowd source projects by engaging passionate users with a mutually beneficial relationship.

This video – made from appropriately crowd-sourced photos, social posts, and other snippets + music – includes Mark Twain-period costuming, pipes, smoking jackets, board games, old-timey suitcase, mysterious envelopes, audience participation and plenty of laughs while focusing on practical tactics to rally communities with clear expectations, boundaries, rewards, and objectives and importantly – without manipulating.

3 very different project examples provide tangible advice for various campaign timelines, outcomes and audiences, and include:

* True North Media House: a long-planned (and fantastically successful), renegade self-accreditation citizen documentation project at Vancouver 2010 Olympics / Paralympics 

* Phones for Fearless: a rapidly planned and deployed initiative to gather dis-used mobile phone/cameras for use by marginalized communities to tell their stories

* Hootsuite Translation: activating global cultures to speedily and accurately translate and localize a social media dashboard using a web tool… with unexpected outcomes

Includes cameos of dozens of bright faces in Austin at the noteworthy event, plus more recent voice over to bring the projects up to date and share more resources to explore further including screenshots from various media appearances, reviews, tweets, and whatnot of the talk and aftermath for extra colour. Continue reading Crowd Sourcing Community Projects like Tom Sawyer at SxSWi 2012: video

Crowdsource from your Community the Tom Sawyer Way – Community Nuggets Vol.1

Back in January, my fellow community managers at HootSuite and I came together with mycmgr.com to produce a series of info videos called ‘Community Nuggets.’

Below is the one I appeared in using Tom Sawyer as an example of how to effectively crowdsource from your community.

Enjoy: Crowdsource from your Community the Tom Sawyer Way – Community Nuggets Vol.1

Crowd Sourcing Like Tom Sawyer at SXSWi 2012 – Video clip

An audience clip from Crowd Sourcing Community Projects like Tom Sawyer at SxSW 2012

More:

full “Tom Sawyer” video

social/review/etc full round-up
++
brief round-up

Crowd-sourcing Projects Like Tom Sawyer SXSWi, 2012 (brief round-up)

More artifacts and coverage at: Crowd Sourcing like Tom Sawyer – Artifacts from my (Daveo) core conversation at SXSW 2012

Tom Sawyer famously talked his gang into paying him for the privilege of white-washing a fence white while he sat by and supervised.

In this talk, Dave Olson shared how companies can use their community to crowd source projects, by inspiring passionate users to participate in mutually beneficial projects.

In this storytelling-style talk, challenges, strategies, and successful examples were shared by Dave Olson at  SXSW, March 10th 2012.

Video

Remarks

From Technical Bent: SXSW Quick Hits: Day 1 and 2

My favorite panel of the fest thus far…It was the presentation style that was brilliant. Dressed in character. Tying every aspect back to that Mark Twain reference. Great physical visuals that you could pass around. It was a showcase example of a solo talk.

From Darrell Jursa: Thoughts from SXSW: Crowdsourcing Lessons from Tom Sawyer

In Dave’s trademark fashion, he walked us through each story, using audience motivation and end benefit as pillars to ground us in the “why” audiences participated, and continue to participate in these efforts. He was able to talk about what we usually call “process” as a storyteller, imparting wisdom based on actual experience.

From Adam Leiter: Tom Sawyer Goes Social – HootSuite’s Crowdsourcing Insights

I keep coming back to the talk that Dave Olson from Hootsuite gave…we’ve followed a number of the rules that Dave Olson touted in his session: Thank people, make it fun for them, give them an incentive (not monetary), make it easy for them to participate.

Snaps

Owly Images

Via bombaycowgirl Dave O speaks about Tom Sawyer at SXSW

bombaycowgirl Dave Olson is talking about “Tom Sawyering” at #sxsw#SXSawyer

 

Crowd Sourcing Like Tom Sawyer – Board Game Prezo Artifacts

Published on Apr 23, 2014

“Tom Sawyer famously talked his gang into paying him for the privilege of painting a fence white while he sat by and supervised. In this talk, Dave Olson shared how companies can use their community to crowd source projects, bringing passionate users in to mutually benefit both your work and the community members. In this storytelling talk, Challenges, strategies, and successful examples were all shared.”

Artifacts from a talk by Dave Olson at SXSWi 2012 called “Crowd Sourcing Community Projects the Tom Sawyer way.

Crowd sourcing project examples include:

* True North Media House, a citizen media-making campaign during Vancouver Winter Olympics 2010

* Hootsuite international translation project, which made the popular social media tool available in over a dozen languages including Arabis and Polish

* Phones for Fearless campaign, a project which collection un/used camera phones to redistribute to poor/homeless residents of Vancouver’s DTES

Additionally, the artifacts, created from recycled board games and collage art, also explore motivations for participation.

More coverage of the SXSW talk at Social Artifact Roundup

RobQuig: SXSW: ‘Crowdsourcing Community Projects Like Tom Sawyer’

RobQuig: SXSW: ‘Crowdsourcing Community Projects Like Tom Sawyer’

Crowd Sourcing Projects like Tom Sawyer at SxSWi 2012 (full round-up)

@Invoker Riffs on DaveO’s Tom Sawyer at SXSW

Owly Image

RT @DaveOHoots: Thanks chief #proud # hoottribe #dontbetagainstRH RT @invoker: .@daveohoots tearing it up. #sxsw #hootsx #hootbus ow.ly/i/vdeq

RT @helennow: Walking the floor at #sxsawyer is @daveohoots – no ppt and lots of laughs http://t.co/mIGqSYgN

Compelling stories, good times and treats! SXSawyer Reminder

Catch HootSuite’s VP of Community, Dave Olson, at SXSW on Saturday March 10th at 12:30 for “Crowd Sourcing Community Stories the Tom Sawyer Way” http://owl.li/9xgbn