Kudos to the Canucks for outreaching to the fans for content. As long as the rights as non-exclusive, this is a great opportunity for crafty fans to show their skills. I think the NHL missed a huge opporunity post-lockout to really involve the fans into the decision making process. I think the ill-fated Vote for Rory campaign was a sign that the fans want to be at least adknowledged by the suits since their opinions seem to be ignored while intelligence insulted with mediocre marketing.
I dig the Canucks signs on buses and banners around town but not as much as user generated content. Serve it up ‘Nuckers!