Article: Rupert’s online reader purge, election-night innovation, and ideas at ONA10 » Nieman Journalism Lab – Dave Olson's Creative Life Archive
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Article: Rupert’s online reader purge, election-night innovation, and ideas at ONA10 » Nieman Journalism Lab
Twitter adds ads to the stream: Twitter took another step in its integration of advertising into its platform this week with the introduction of Promoted Tweets in users’ tweet streams. The tweets will initially be tested only with users of the Twitter application HootSuite, with Twitter selling the ads and HootSuite getting a cut of the revenue, according to Advertising Age. The Next Web chatted with HootSuite’s Dave Olson about how it will work, and said that Promoted Tweets have successful and relatively inoffensive so far: “Focusing on a good user interaction, instead of simply on the money, Twitter has kept its users and advertisers happy.”
