With another action-packed #SXSW come and gone, I’m now back in Vancouver, enjoying a plate of pancakes and an overflowing inbox staring me straight in the eyes.
Upon my arrival, I found myself quoted in the Wall Street Journal, and felt pretty cool.
Here’s an excerpt and one of my top tips year-after-year for SX goers:
One way you may be able to tell apart investors and other bigwigs from the masses at South By Southwest is by zeroing on people’s feet, suggests Dave Olson, vice president of community for HootSuite, a social-media-management platform. While almost everyone wears hoodies, jeans and other casual attire, high fliers tend be the only ones sporting “rare vintage Puma sneakers” or other fancy footwear, he says.
For more tips checkout WSJ Reporter, Sarah E. Needleman’s full article, “Don’t Judge an Investor by His Track Suit.”
A panel at last year’s South By Southwest festival in Austin, Texas.