The Making of Hop on the #HootBus Video

It’s a good time to revisit one of my passion projects we recently completed in our community department at HootSuite: The Hop on the #HootBus campaign, which shows how effective our company has been in its localization efforts. 

Here is an exclusive behind-the-scenes look at the making of the video, along with some of the highlights of the experience: 

The Video

The Idea

Back in 2011, our community team came up with an idea to capture the essence of HootSuite and the many cultures and countries that use the dashboard in the form of a video story. We got in touch with the design team to realize our vision, combining HootSuite’s international family of  Owlys with a sense of journey, community, and cuteness.  

The Song

In June of 2012, I was lucky to tour with Tracks On Tracks,  a remarkable journey with 11 musicals acts on 1 train that crossed 5 provinces. There, I met the band Portage and Main

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