Kris Krug and Dave Olson discuss social coverage of 2010 Vancouver Winter Olympics with Bob Mackin as in 24 Hours Vancouver, July 16, 2009Printed detail of Kris Krug and Dave Olson discuss social coverage of 2010 Vancouver Winter Olympics with Bob Mackin as in 24 Hours Vancouver, July 16, 2009
Excerpt:
Social media strategist Kris Krug said talks are underway to host the True North Media House in the W2 Community Media Arts Centre.
“We’re just a bunch of kids who are doing social media and online media and we just want to cover the Olympics,” Krug said. “We’re banding together to share sources, resources, photographers, places to work, press briefings.”
Krug and Dave Olson are leading a local new media group that sought access to the Games through VANOC and the B.C. 2010 Winter Games Secretariat.
“We were shut out and frozen out at every step of the way,” Olson said.
Krug said the International Olympic Committee is reluctant to open the doors wide to new media, fearing that it will erode the value of international TV contracts.
They adopted an if you can’t join them, beat them with kindness strategy and conceived the True North Media House.
#daveo50 ~ 2009 / photo booth fun at SXSW, Austin, TX
Project: Upon turning 50 years old on August 16, 2020, Dave Olson (me, hello) is posting a photo (or maybe photos) a day / per year – starting with 1970 with intent of chronicling existence through various primary evidence sourced from studio portraits, class photos, ID / passport photos, or occasionally other “casual/group/random” shots when the above don’t exist in my archive (note: not “artificial intelligence,” really me, pulled from shoeboxes, journals, wallets and whatnot – diligently scanned and dated via glasses and haircuts, lightly annotated).
Dave Olson (me :)) holds section of Vancouver Sun newspaper with article by Gillian Shaw which he wrangled / interviewed about an erstwhile online movie promotion which community – Photo by Quinn Bender
The article ran as a full page on the Entertainment section and you can explore two versions online in both the Technology and Entertainment sections. The print edition includes a screenshot of the Behind the Scenes vidcast show with Shaun and Eric, while the online version features a video with Director of Fan Communities Dave Olson giving a tour of MovieSet.com (including Mega Shark vs. Giant Octopus).
The article kicks off by asking: Care to wander onto the set of a movie shoot, chat with the actors, see the inside story on the stunts?
Well, do you?
{snip}
The article quotes the erstwhile leader of the “social media renegades,” Dave Olson, who relates the focus on fan participation as the key to traffic growth and enthusiasm for the site, using our recent Death Warrior campaign as an example (links/snippets added):
“It empowers fans to go out and evangelize and start the conversation,” said Olson, who became director of fan communities for Movieset in January, after successful stints at a number of Vancouver digital companies including Raincity Studios where he curated an award-winning blog and helped launch Phones for Fearless, a campaign to support eastside artists and residents.
“The movie business has been slow to come to this style of marketing,” said Olson. “It is bubbling up from the grass roots.”
Movieset.com is a boon for indie films and it’s attracting attention from larger studios.
For small very specialized films, such as Death Warrior, a mixed martial arts film that included livestream video among its offerings for fans, Movieset allowed it to find a core audience that shared a passion for the action film.
“We found out where fans of that genre hang out, we communicated with them in their language and we invited them to take part,” said Olson. “We even gave away the bloody sweatshirt that Georges St-Pierre was killed in to a fan at the end of it.”
Finally, Ms. Shaw’s article outlines some of the other tactics we’ve used to bring movie fans behind the scenes and a call to action for movie makers of all kinds ~ from indies to majors ~ to hop aboard the MovieSet cluetrain:
While it still goes against the grain to loosen their grip on content, traditional studios are stepping aboard.
“Studios one by one are starting to realize there is some value here,” said Olson. “They see it is a conversation that is going on and it will go on without them.
“They are saying ‘we should start to participate whether we want to or not.’”
Indeed, there are now excellent examples which demonstrate the power of MovieSet’s two-headed monster. Cast and Crew members are employing our tools to streamline their daily workflow, they deliver content directly to their movies page including still photos, videos, news, or blog posts.
Once uploaded, the rich content gives the social media conversationalists an opportunity to reach out to an engaged community of fans interested in the film. Fans then become active contributors by following, supporting and commenting throughout each phase of production. And so on, and so on …
Read the full article: Online and on the set [archived link] by Gillian Shaw (@gillianshaw on Twitter) in the Vancouver Sun, June 9, 2009 –
In 2009 i was interviewed by Camille Pesnel, a reporter from France working for L’Express du Pacifique (a French language newspaper in Vancouver), about Canucks history and fan culture.
The interview is in French (though i spoke in English) and has not been translated. Shared in full for the record including photo on front page with my “mighty fists” posing in front of myself and Richard Loat at a Skytrain station.
Note: The article also includes comments from Jamie Olivier from the Canucks Fanzone for more photos of the ads, check out the Crazy Canucks Flickr group.
