Tag Archives: community manager

Sharing Social Marketing Stories for Communities – Community Roundtable, 2010 – Transcription

Preamble: I shared stories about growing Hootsuite on a grassroots level and break down tools and tactics in this “Conversations with Community Managers” audio pod interview from May 27, 2010.

Details: Conversations with Community Managers – Dave Olson (Hootsuite) Episode #9 features Dave Olson, Marketing Director for HootSuite, which helps people and companies track, monitor and manage their Twitter communities.

Audio: Sharing Social Marketing Stories for Communities – Community Roundtable, 2010

Transcription: 

Note: this transcription was performed by Jimmy M. in Kenya with best efforts. Any feedback + errors or omissions are welcome. Also, i do not work for Hootsuite as of Sept 2017 and views are not the company’s etc.

Welcome to conversations with Community Managers, a podcast series with actual Community Managers from a variety of Industries. On this podcast, we peel back the hype and get into ‘how to’ discussions that uncover community and social media management best practices. Conversations with Community Managers is a co-production of Voce Communications and the Community Roundtable.

Doug Haslam: This is Doug Haslam from Voce Communications.

Jim Storer: And Jim Storer from the Community Roundtable.

Doug: And with us is Dave Olson, the Marketing Director for Hootsuite joining us from Vancouver…North Vancouver I guess, right?

Dave: Well the office is in right here in downtown Vancouver but I live up in the hills of North Vancouver right on the side of the mountain so I get to sort of descend from the upper reaches into the city each day.

Jim: Beautiful.

Doug: About your title, so Marketing Director which is pretty traditional and old school but you say you like to call yourself Community Wrangler. Can you explain what that means?

Dave: Oh really underneath what I do at marketing and it really includes everything from the messaging and the PR and the public relations, media relations as well as support, all those things tie back into telling our story and building a community culture around all that. So I prefer Community Wrangler just because it sounds a little less corporate but really things like support is the new marketing and community building is the new marketing. So a lot of the things that traditionally would be done by a marketing director, I do them clearly differently, to say the least. Continue reading Sharing Social Marketing Stories for Communities – Community Roundtable, 2010 – Transcription

Live Q&A With Dave Olson! #CMStory – Video Hangout with Community Wranglers

Jenn Peddie interviewed me alongside a batch of other community-minded organizers and wranglers as part of a series. This interview was live-streamed and happened directly after i did a panel for an opera convention.

Enjoy!

Crowdsource from your Community the Tom Sawyer Way – Community Nuggets Vol.1

Back in January, my fellow community managers at HootSuite and I came together with mycmgr.com to produce a series of info videos called ‘Community Nuggets.’

Below is the one I appeared in using Tom Sawyer as an example of how to effectively crowdsource from your community.

Enjoy: Crowdsource from your Community the Tom Sawyer Way – Community Nuggets Vol.1

Hootsuite and the #HootBus return for SXSW 2013! (via YouTube)

@DaveOhoots gives a rundown of the HootSuite presence at this year’s Sx. Get ready for a wild social ride on the HootBus!

Big Hoots & Pro Tips for Community Manager Appreciation Day #CMAD

Archived here as reference to work performed as VP Community at Hootsuite. THIS IS NOT *OFFICIAL* – carry on

Owly in your hands

To see what hijinks HootSuite’s planned for #CMAD 2013, read our trusty primer: Community Manager Appreciation Day.

Continue reading Big Hoots & Pro Tips for Community Manager Appreciation Day #CMAD

Sharing Social Marketing Stories for Communities – Community Roundtable, 2010

Preamble: I shared stories about growing Hootsuite on a grassroots level and break down tools and tactics in this “Conversations with Community Managers” audio pod interview from May 27, 2010.

Details: Conversations with Community Managers – Dave Olson (Hootsuite) Episode #9 features Dave Olson, Marketing Director for HootSuite, which helps people and companies track, monitor and manage their Twitter communities.

Audio:
Download Community Roundtable Podcast with Dave Olson (17:27, 14MB, .mp3) or listen onboard:
 
Podcast topics include:
 
  • How the traditional title of “Marketing Director” translates to online marketing, customer service and social engagement
  • Turning metrics into meaning by realizing the personalities behind the community members
  • Tips on community: making members feel like they belong and are contributing, and that they are being heard and acknowledged
  • Stories about communities in the 1970s, enabled by “ditto machines” and other pre social media technology (the roots of Dave’s current personal projects are found at http://www.uncleweed.com/)
  • An example of a company (SubPop records) that started their community building in the pre-social media era (pre-Internet, even), and evolved it into the age of Twitter
  • Adding value, context and storytelling vs simply “attracting a crowd”

Blurb:

 
The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management.

 

Same bus, different stop – Trading Kits for Railtown

“The key to a perfect ending is knowing when to roll the credits” Drive By Truckers #

geared for traveling
Keep it light enough to travel

My ukulele-playing pal in Guam would always begin his humourous anecdotes on the boat with “so there i was … ” In this case, my story begins thusly, “so there i was, recording a podcast along the banks of Rice Lake, reflecting on the past year and figuring out my next move – i walked home and then the craziest thing happened in the form of an email from Mexico.”  (here’s the podcast: Festive Greetings to Ice Fishermen – Choogle On #82).

Of all the things i mentioned in the podcast, the note of “staying at one job for the year” struck me as funny. Yup, here we were a year ago New Year, New Gig ~ Moving closer to Self-Actualization in Kitsilano with the media chiming in and high-fives around. And, like a diligent dude, I gave er a full-on effort and left with a list of checked off accomplishment longer than i woulda predicted.

But, in short, i knew i was under-utilizing my passions and wanted to be a little part of something a little more in tune with my love of helping artists and entrepreneurs learn how to grow audience and share their work. In many ways, i’ve moved around dot-coms seeking something as mighty and fun as my first big internety success in Olympia WA ~ Yup, best is working hard with respected friends while providing a service which help all sorts of people fulfil the ambitions – like selling tools to the miners rather than ice to Inuit.

Changing Movies

smart cut bench

Without unneeded details, the ensuing weeks were a whirlwind of giving notice to my gig in Kits, finishing up several big projects, hopping the train to the secret village, paying respects to departed brewer Dick Young and Pe Ell ringleader Lee Roy, interviewing rock n roll younglings Numbskulz and surviving a bus ride back up.

Then i added a maraschino cherry to my professional sundae by publishing the Social Promotion for Movies guide (go ahead and download) and presented to a group of producers (slides) before turning in my laptop and walking out onto the Granville St. evening ~ aflutter with festive bunting.

The next morning, I hopped on the same bus as usual but hopped off a different stop to begin spreading the gospel of the owl as Community Wrangler for HootSuite – a social media dashboard + professional twitter tool which I’ve used since early release and evangelized far and wide to interns, friends and clients.

Kitsilano Flashbacks

I will miss lunchtime walks in Kits and taking a seat in the community gardens along the track – i also worked with a sterling cast of characters at various times in a transitory environment. But I won’t miss trying to change an industry which is resistant (and even hostile) to the web as a communication, distribution and promotion medium.

vancouver skyline

A few highlights for your perusal:

Showing up

I introduced myself to the world at the new gig and laid out my big ideas with: HootSuite adds Owls – I’m DaveO, Community Wrangler and the kind accolades via Twitter, FB, comments and every other channel was truly mighty and a real treat to be honest. {thanks to each of you}

I’d kept the news quiet and tipped off Rob Lewis at TechVibes broke the “news” {thanks} in Dave Olson joins HootSuite as Community Director:

One week after announcing that they raised $1.9 Million from VCs and Angels, HootSuite is putting that money to work and have hired Dave Olson as their new Community Director.

Olson will be responsible for overseeing marketing, outreach, and support for HootSute and already has a number of educational and aspirational campaigns planned to evangelize the social media dashboard to content makers.

Olson was an early user of the initial Bright Kit tool and has actively used HootSuite for promoting his own projects – so this appears to be a perfect fit on both sides.

Up in until very recently, Olson was with Vancouver startup MovieSet – he wrapped up his duties there just last night after presenting a white paper called Social Promotion for Movies to the Canadian Film and TV Producers BC branch.

Olson made some noteworthy improvements at MovieSet during his time there and will no doubt continue overachieving in 2010 with HootSuite.

HootSuite adds Owls – I’m DaveO, Community Wrangler (archive)

Note: This is my introductory post when i began working with/for Hootsuite, pulled from Archive.org Wayback machine capture on Jan 23rd 2010 from article originally published January 21, 2010.

I retired from Hootsuite in 2017, sharing for archival historical record.

HootSuite adds Owls – I’m DaveO, Community Wrangler

Big times here at HootSuite HQ as I arrived in the office yesterday and jumped right in with the ace team of developers and designers. No relaxing after the big announcement around here – instead the crew is on full throttle to continually improve the beloved social media dashboard.

But I’m not the only new face around here – over the coming weeks, I’ll introduce you to the versatile bunch who are diligently evolving HootSuite into what YOU want it to be (probably anyhow ;-) ).

I’m DaveO, Say Hello

Rather than introduce myself awkwardly in third-person, here’s what TechVibes published yesterday:

Dave Olson, Community Wrangler Dave Olson joins HootSuite as Community Director [archived link]

“One week after announcing that they raised $1.9 Million from VCs and Angels, HootSuite is putting that money to work and have hired Dave Olson as their new Community Director.

Olson will be responsible for overseeing marketing, outreach, and support for HootSuite and already has a number of educational and aspirational campaigns planned to evangelize the social media dashboard to content makers.

Olson was an early user of the initial Bright Kit tool and has actively used HootSuite for promoting his own projects – so this appears to be a perfect fit on both sides.

Up in until very recently, Olson was with Vancouver startup MovieSet – he wrapped up his duties there just last night after presenting a white paper called Social Promotion for Movies to the Canadian Film and TV Producers BC branch.

Olson made some noteworthy improvements at MovieSet during his time there and will no doubt continue overachieving in 2010 with HootSuite.[Read more]

Naturally, you can follow me on Twitter @daveohoots ~ ping me with your ideas for outreach and community building activities (and yeah, I tend a blog called Ephemeral Feasthouse). Of course for support-centric inquiries, please use HootSuite Support on Get Satisfaction and follow @hootsuite_help.

Creating Content Compulsively

I truly enjoy creating and publishing content to an audience using web tools – and I enjoy teaching others how to share their musing and creations with like-minded enthusiasts the world over (perhaps you’ve caught my shtick at SXSW, Northern Voice, WordCamp Whistler or various media outlets?)

Since my earliest days, I’ve created fanzines, newsletters, chapbooks and audio programs. When I “discovered” the web living on the island of Guam in 1995, my jaw dropped as I learned anyone can post words and pictures, in colour, for free or cheap. The next day, I began publishing my essays, stories and collections on the web and never looked back. A barrage or citizen reporting, podcast documentaries and a Twitter stream-of-consciousness all followed suit.

In previous professional incarnations, I’ve used HootSuite as, well … a user, so in my brief tenure, I’ve shared ideas about features, tune-ups and tweaks to add even more functionality. Stay tuned for more frequent announcements about what’s changing, plus I’ve learned a few new tricks which I’ll share in the coming months.

What’s on Tap?

On this blog channel, look forward to a variety of helpful discourse about enjoying this powerful paradigm where “regular folks” can have impact world events and share musings from recipes to revolutions.
Case Studies – analysis and knowledge sharing about unique HootSuite-powered social campaigns
Featured Users – all sorts of people and orgs are Hooting ~ from governments to rock bands ~ we wanna tell their stories
Tips and Tricks – think you know it all? betcha we can show you features and tactics you haven’t found yet – or perhaps will you show us?
Webinars – want to exchange experience and best practices about campaigns? great, we’ll schedule online sessions to discuss & teach
Meets the Owls – the devs behind the screens are the unsung heroes of tech-centric companies – we’ll introduce the folks who makes your tools
On the Road – with financing and a growing user base, we’re traveling to conferences and events to extol the HootSuite message ~ and meet the true believers

How do you Hoot?

I get a thrill from coming across projects using HootSuite in ways I’d never thought about before. Are you doing something unique and innovative with HootSuite? Are you running social-media-powered campaigns using HootSuite? Working for social change at a NPO/NGO? Maybe you are a record label managing multiple bands and fans? Drop me a note to share your kung-fu with the HootSuite nation.

Photo Credits:

Dave Olson in old-timey hat by kk+ Flickr
Dave Olson at WordCamp Whistler by Ianiv in Flickr