Tag Archives: IOC

Why Social Media Will Reshape the 2012 Olympics – Mashable

Why Social Media Will Reshape the 2012 Olympics – Mashable

The 2012 Olympics Social Media Guide via Mashable

The 2012 Olympics Social Media Guide – Mashable

{shared for archival purposes, not endorsement or agreement]

Continue reading The 2012 Olympics Social Media Guide via Mashable

Own the podium. Actually, really… via VIAwesome

Own the podium. Actually, really, for reals own it for $39.99. | VIAwesome By Bob Kronbauer – February 14, 2011

Chris Walts, myself and Dave Olson. Photo by Kris Krug on Flickr

This past weekend the streets of downtown Vancouver were blocked off to celebrate the one year anniversary of the 2010 Olympics. Later today I’m going to tell you all about the street hockey game that I played in on Granville Street but first I’ll skip to the end of it and how I ended up standing on the very podium that Alexandre Bilodeau accepted his gold medal on. I’m pretty sure our team lost but still somehow I ended up standing atop this thing. Whaaaat?

Media Accreditation Denied from London 2012 Olympics

For the record.

————- Forwarded message —————
From: Riley D. <redacted address>
Date: 2010/12/17
Subject: London 2012 press accreditation
To: “dave@truenorthmediahouse.com” <dave@truenorthmediahouse.com>

Dear Dave,

On behalf of the Canadian Olympic Committee (COC), we regret to inform
you that we are unable to fulfill your request for media accreditation
for the 2012 Olympic Games at this time, due to the high number of
requests received and the limited number of accreditations available.

Should you have any questions regarding the press accreditation
process for the 2012 Olympic Games please feel free to contact myself
or Caroline Sharp at (613) 244-2020, csharp@olympic.ca.

Thank you for your submission and for your interest in covering the
Canadian Olympic Team at the London 2012 Olympic Games.


Riley Denver

Communications Coordinator │Coordinateur, Communications

Canadian Olympic Committee │Comité olympique canadien

21 St. Clair Ave. E., Suite 900, Toronto, ON, Canada M4T 1L9

Tel / Tél:  (416) 324-4143 │ Fax / Télé: (416) 967-4902

You can find the Canadian Olympic Team on both Facebook (Canadian
Olympic Team) and Twitter (CDNOlympicTeam)

For the fire within

animés par le feu sacré

Les médias sociaux en 2010 – Blog du modérateur

Les médias sociaux en 2010 – Blog du modérateur

Olympics and Social Media – Dave + TNMH Backgrounder

After covering SLC02 as a fan, I realized that what you see on the ground is very different from the TV coverage ~ from hospitality houses to international relationships to the athletes who finish towards the back – the rights-holding media miss a lot.

I connected with some pals (@kk @scales) with similar thoughts and we covered Torino06 and Beijing08 using new media tools to creating and tactics for distribution.

In prep for Vancouver2010, we reached out to VANOC to offer assistance in our hometown to generate social coverage. After no love coming back, we launched the True North Media House campaign to inspire, educate and amplify social coverage throughout the games – no matter whether social reporters wanted to celebrate, protest or observe.

With the hoopla done, we can step back and examine the massive body of work produced and the unique ways people grab ahold of the campaign and made it something organic, successful and loads of fun.

A few tactics:

* Self accreditation badgers – sign up, add feed and handles and print a (cool) badge to declare yourself a social reporter ready to create and share
* Aggregation – pulled feeds into Yahoo pipes, fed into HootSuite for firehose Twitter feed
* Outreached to PR agencies – once they realized our ability to amplify, we were invited to many media events
* Friendly to IOC – though initially they were incommunicado, by the end, they outreached and evolved policies for photos and fan coverage
* Ad hoc events – anyone could organize an events from dog sled demos to street hockey games to photo walks
* Educate and workshop – we spoke at universities, to community groups, conferences and workshops to explain the power of tagging, creative commons and sharing
* Reach out to academics – Groups of students (including PhD candidates) chronicled our community
* Media worthy – non rights-holding media picked up on what we were doing and provided coverage in PBS, CBC, Harvard Business, LA Times among others and many MSM joined up for fun and knowledge

To learn more follow the #tnmh tag on twitter or visit truenorthmediahouse.com or the TNMH photo group on Flickr or twitter.com/tnmh – happy to talk more about how and why we did this.

Backgrounder re: TNMH etc. for un-remembered blog post

Abandon Normal Devices – Olympics from Vancouver to London

Tips and Ideas for Archiving your Vancouver Games Coverage

At the event the guys will be talking about Vancouver 2010 and citizen media specifically the True North Media House. To create some momentum and to feature your stuff during their presentation the team is putting out a call to “Document your Documentation” and reflect on your personal True North Media House, Vancouver, the Olympics and all the fun we had, content we created and things we learned.

Presentation @warwickuni for @cwsmc – #media2012, citizen media and the Olympic Games


Warwick Social Media Cafe (at the International Digital Lab at Warwick University) to speak about my research around independent media centres, the Olympic games and the forthcoming launch of the #media2012 blueprint at the Cornerhouse (part of Abandon Normal Devices festival) in Manchester on the 4th of October. The prezi for the talk is below – as well as some more details about event and concept itself. The blueprint (and updates to the plans) are available on my PhD supervisor’s website (Prof. Andy Miahhttp://bit.ly/media2012)


Along with Andrew Lavinge, we’ll connect via Skype to talk about what we learned. Here are my nortes;

Dave will discuss a few key tactical thoughts learned from organizing the True North Media House including self-accreditation,
unformal-izing organizations, collaborative workflow, open communication, setting expectations, providing resources, nuanced
communication, herding cats, working with PR firms (really), power of hash, advanced network/RSS tools – and making sure you have fun.

Attention World!! You are invited to join us at the With Glowing Hearts Unfestival 2010 presented by W2 Storyeum!

What’s an Unfestival? Well, it’s what you do when you don’t get into the big film festival in town (September 30th – October 15th) but you’re still pretty sure that there are a bunch of people out there who want to see what you’re making.   So we’re giving you a chance to see a ”work-in-progress” cut of the film, as well as getting involved in some fundraising to help us complete it.  We’ll have an exciting variety of silent auction items for you to bid on, as well as an opportunity to become a  ’producer’ on the film and have input into the final version!  We’re also excited because the screening has been scheduled to coincide with a similar preview taking place atAbandon Normal Devices, a festival of new cinema and digital culture in London, England.

The Shadow of the Podium ~ Olympic Documentary

The Pique News Magazine:


The Squamish Chief:


Kelly Ebers
After the Fact Productions

After the Fact Productions presents “The Shadow of the Podium” 24 min Documentary

There are those who promote the Olympic spirit: values of peace, fair play and goodwill amongst nations. On the contrary, Olympic resistors warn us of the economic, environmental, and social consequences of the Games. To explore both sides of the coin, After the Fact Productions presents The Shadow of the Podium.


The Olympic games are a celebration of the human spirit; designed to promote peace, excellence, and fairplay. Or so we are told…


The Olympic Games are praised globally as the pinnacle of athletic achievement, peaceful competition and goodwill amongst nations. A minority offer a quiet refutation to this praise, directly connecting the Games to environmental catastrophe, economic terrorism, and a direct assault on human rights and civil liberties. While the games are seen as the ultimate challenge to amateur athletes all over the globe, this challenge pales in comparison to those that the Olympics present to the men and woman of the host communities. These are the stories of common citizens, forced to live in the shadow of the podium.

About After the Fact Productions:

“The Shadow of the Podium” was a practicum project for a group of Ryerson University students in their final year in Radio and Television Arts. Created by Kelly Ebers (Director), this idea for a film was brought back to Ontario after listening to the discussions amongst locals in the Sea to Sky Corridor about the upcoming Olympics while she spent her last summer in Squamish, BC. The mood in Squamish was anything but celebratory, and Kelly was inspired to inform the rest of Canada. The team of eight collaborated their own money, purchased plane tickets and flew to Vancouver. In ten days, they interviewed Squamish locals such as Ana Santos and John Buchanan. With the excellent hospitality of Grace and Harv Halvorson, these students were able to afford a flight with Francois Leh to capture magnificent aerial shots of the “Beautiful British Columbia”. The group faced some set backs while in Vancouver, as all of their equipment was stolen in the middle of their trip, but walked away with key interviews with politicians such as the Premier of British Columbia, Gordon Campbell. For more information on After the Fact Productions, please visit http://afterthefactproductions.com/. You may also join their facebook group, http://www.facebook.com/group.php?gid=155131844640&ref=ts follow them on Twitter at http://twitter.com/afterthefactpro

The Team:
Producer – Blaise Power Director – Kelly Ebers Writer – Michael Peddle Production Manager – Krista Cassidy Director of Photography – Michael Thai Nguyen Editor – Sam Ellens Audio Director – Marissa Jevnikar Marketing Director – Seanna Jefferson

With Glowing Hearts – True North Media House webisode

This is one storyline, that of the TNMH from the documentary ‘With Glowing Hearts’. We follow Kris Krug and Dave Olson as they try to build an independent Media Center for ‘Socilamediaist’ from around the globe for the Olympics in Vancouver in 2010. (Source: http://vimeo.com/)

Still Vancouver’s Olympics ~ Creating the People’s History of 2010

Originally appeared in Vancouver Observer as Creating the People’s History of 2010: Accredit Yourself and Start Reporting, Partying, and Schmoozing with the World

“You know it’s gonna get stranger, so let’s get on with the show” Shakedown Street, Grateful Dead

Ours to Document

early reconn of 120 and 90 ski jumps Dave OlsonHow are you spending your Olympics? No matter how you roll, whether you plan to celebrate, protest, or observe, my admonition is to document the people’s history about how the Olympics interacts with our communities like historian Howard Zinn would advise. Perhaps you’re skipping out of school to see some events or explore Vancouver’s hidden gems? Good. Recluse J.D. Salinger woulda wanted you to, but wouldn’t let you know it.

Indeed, the frustrations many feel about the Games is because the VANOC doesn’t represent “us” the way we see ourselves and we want the world to see our communities the way the really are. Not the fabricated, sanitized version TV will spew to the world. Alas, most any sense of excitement is overshadowed by the broken promises, funding overruns, security boondoggles and twisted public priorities. However, the Games are coming soon.

And if we don’t tell the stories from the street, who will?

Accredit Yourself

John Biehler beta test the badge

My personal objectives are:a) story making; b) internationalizing; c) good times.

In other words, I’ll be seeking stories about lesser known athletes, civic conundrums, and festive adventures and inviting other social story tellers along for my forays and finding the best hospitality along the way.

Wanna do the same?

Declare your intentions with a self-accreditation badge and share something you enjoy. Lead a walking tour of Chinatown, the old Expo grounds or your own neighbourhood. Maybe host a pub meet-up for Latvian hockey fans, or show up for a blogger tour of the Police Museum. Rally a field trip to Surrey or Richmond for celebrations and cultural exchange with the rest of the outsiders. I’m envisioning a moveable feast of ad hoc events led by anyone, attended by anyone, no signup. Go with the flow, share your skills and content using web tools.

I plan to meet international arts and media-minded visitors and show them Vancouver beyond Stanley Park and Granville Island (though those are great too).

Personal Documentation

“The first thing you’ll probably want to hear is about my trip to Nagano, Japan where I rented a crumby flophouse to turn into a coffee and craft shop and all that kinda David Copperfield kinda crap, but all I remember from Nagano is that snowboarder whassis name getting all hassled – why can’t anyone just leave people alone – makes ya wanto head to the mountains and live in a bunker.”

– (not a) lost chapter from Catcher in the Rye

SLC 2002

Claudia Pechstein on drums

After seeing the torch in Olympia, WA, I loaded up a car with my brother, a stack of tickets, two ounces of herbal supplements and a trunk full of NW micro-brews and smoked meats and cheeses. After 13 days and 28 events, I’d documented with 700+ photos, dozens of video clips, a couple TV appearances, partied with gold medalists and lent Don Cherry my hat.

I also learned the power of grassroots reporting by sharing a video clip of the first-ever Nepali Winter Olympian (vid) and observed the passion of Latvian hockey fans. I also learned what you see on TV is very different from on the ground – ain’t it all bad. Heck, the Olympics brought public transit and liberalized beer laws to Utah!

Torino 2006

Coffee talk with Gold Medalist Ross Rebagliati

I remained in Vancouver, living on Torino time with 4:00 AM cappuccinos and frustrating hockey games while my colleagues Mssrs. Krug and Scales were the new media pioneers encamped in Turin at the Piedmonte Non-accredited Media Centre, testing streaming video cams, visiting hospitality houses, and rallying photo walks in between events and business outreach.

I assembled a collection of Olympic Outsider podcasts and frequent Olympic Notebooks to document the sports, media, and business issues of the games. But the gem of the Torino 2006 social media experiment was the “Social Media and Sports Symposium” – a panel discussion delivered from Vancouver and Turin over the web featuring Ross Rebagliati discussing the changing role of blogging since Nagano with Roland Tanglao and Will Pate ~ the old media begin to notice the magma bubbling up from renegade tech-journ-artists.

Beijing 2008

Chinese snacks by KK

Everyone wondered how the bureaucracy and policies of social control would affect every aspect of the Games and the torch relay was famously interrupted several times and the Olympics became a politically-charged event akin to days of Moscow and LA boycotts compared to relatively non-political Games in Athens and Sydney.

This time around, I again contextualized content from colleagues Kris and Rob who stormed Beijing like savvy pirates covering street food, conferences and fencing. From the Occident, I assembled massive storypacks from their artifacts through Raincity Studios and crafted educational toolkits and closely observed the nuances of IOC’s priority of protecting rights-holders.

Vancouver 2010

duff gibson - gold medalist

Leading up to Vancouver turn to spend, there were a bevy of events to podcast including the Governor-General presenting the Olympic flag from Oslo, the flag tour with Crispin Lipscomb and Duff Gibson, plus reconnaissance of venues in Whistler, Cypress, Richmond and Vancouver.

But the big effort started with rejection from the worldwide press briefing and an open letter to VANOC – which sparked commentary, meetings and ideas. The letter also attracted media of all flavors to the conversation about the roles and regulations in the grey space between “accredited journalists” and “fans with cameras and recorders.”

Now the fruits of this conversation are evident with publications and organizations building coverage communities and logistical resources for all sorts of journos – more on these below.

Handing the Laptop

London 2012

Scales, Miah and Krug - Olympic buccaneers - photo courtesy of Andy Miah

A few months ago at the IOC Congress in Copenhagen, ad man Martin Sorrell spoke about the “Digital Revolution” (video) Slide Deck (.pdf) to the assembled dignitaries and extolled the virtues of easing IP restrictions, embracing fan media makers and using social media channels.

While VANOC was late to the revolution (they have made efforts @2010Tweets – Youtube), London has a head of New Media evangelizing Change, Social Media and London 2012 plus concerned citizens are using social media in a non-confrontational manner to express concerns directly to Jacques Rogge. Dr. Andy Miah of Univ. of Western Scotland will be documenting what he sees here and sharing in the UK after participating in the Social Media and the Olympics Panel at Northern Voice here in Vancouver.

Sochi 2016

Residents of Sochi will enjoy the benefits of social media for community discourse from early days of their Games as they received a Knight News Challenge of $600,000 to use for:

“… the latest online tools to both discuss and influence the impact of the games. A web site and database will allow the community to track and debate how the plans are changing life there over a five-year period. The idea is to help residents better prepare for the Olympics, to inform the media about the city’s issues and to use discussions about the games as a way to improve life in Sochi.” A notable achievement to celebrate by – props to young Fulbright scholar, Alexander Zolotarev – and I hope i can help out!

Strong, Free, Social

Michealle Jean and Sam Sullivan Oslo flag ceremony

While some are quick to polarize attitudes about the Games into pro or con,  I am convinced that embracing a variety of opinions about the Olympix events is of significant value. While IOC and VANOC policies may be sources of personal frustration, by documenting the people’s history of the arts, sports and civic issues around Vancouver, we can effectuate positive change in our community and pass on knowledge for future events.

With this spirit in mind, the True North Media House campaign encourages social media education, aggregation and collaboration. My cohorts and I assembled a toolkit of practical resources to help find, tell, and share stories:

Stellar Work!
The lads behind With Glowing Hearts – the Movie demonstrate the importance using creative art to document the social transitons and civic landscape which otherwise go under-noticed. Their ongoing film project includes a segment about the True North Media House evolution which Scales also discusses at Vancouver Access.

Good Idea! Like predictive back-to-school essays, some of my cohorts have published posts about how they will spend their Olympics – consider doing the same. Meet: John Biehler, John Bollwitt, Rebecca Bollwitt, Duane Storey plus the crew at Vancouver Access 2010 who are providing epic info resources for fans and props to event mapmaker 2010VanFan AKA Andrea.

Hang your @

Speaking to Fresh Media at W2Need a place to plug-in? You can meet like-minded doppelgangers at several physical facilites – each with a distinct point of view and requirements including:

Need a place to publish your work? Find an online community which suits your tastes like: Vancouver Observer, Now Public, Orato, Rabble.ca, Media Co-Op /Dominion or roll your own blog, set up Twitter, Flickr and Vimeo accounts to season, and you’re rolling.

Best Social Practices

Outside VANOC Worldwide press briefing

There is a huge difference between sticking your content on Facebook and sharing it for the public enjoyment and archiving. Without giving your the full “Web2.0” manifesto, here are three critical steps to maximizing the reach and longevity of your creations.

  • Publish your work Creative Commons – this alternative copyright framework allows you to give permission for non-commercial use with conditions of attribution and share-alike-ness (CC on Flickr)
  • Tag it specific, tag it general – tags are meant to increase findability – i’ll use #van2010 for all Olympics related content and tags for community-specific awareness e.g.: #vo2010 #tnmh + track in HootSuite so I see everything</plug>
  • Share it to last – don’t hide your content and expect your work to live on, instead, publish content across multiple sites including Wikimedia commonsArchive.org

It will get Weird

Don Cherry wears my hat in SLC

No matter what you think now, expect mind to expand and evolve as you find some inspiration or motivation which you never previously considered.

Perhaps, you’ll discover the notion to express yourself or find new co-conspirators to create a new reality or play a role in helping others explore the places you pass each day.

If not, methinks you’ve missed out on the biggest chance for international fellowship since Expo 86 – and whether you plan to celebrate, protest or observe, you now have the ability and opportunity to contribute to the public record.

So, what do you plan to contribute to the future?

Photo Credits:

Canadian fans – Dave Olson

Roland, Ross and Dave – Rachel Ashe

Ski Jump – Dave Olson

Media Badge – John Biehler

Claudia Pechstein on drums – Dave Olson

Roland, Ross and Dave 2 – Brad Rees via Dave Olson

Seahorse Snacks – Kris Krug

Duff Gibson & medal – Dave Olson

Scales, Maih and Krug – Via Andy Miah

Governor General and Mayor – Dave Olson

Dave and Nadia at Fresh Media – John Bollwitt

Protest Sign – Dave Olson

Don and Ron – Dave Olson