Story: Sometime around 1993, I ended up working as a mushroom farmhand (enokitake and shiitake) in a small mountain village called Saji in Tottori-ken (prefecture), Yazu-gun (county) .
A sorta friend of friend of my brother was seeking a foreign worker (at the time, Japan’s economy was in a “bubble” with abundant wealth and no one wanted to do the crappy jobs it turns out). They would pay my airfare and so on, I had just finished a stint hitching and drifting around Europe and before the Grateful Dead tour and thought this would be an interesting adventure.
This morning, Vancouver’s HootSuite announced that it has hired Jeanette Gibson as vice president of community.
Gibson hails from Cisco Systems, where she was the senior director of social and digital marketing, a role through which she led a team of 50 digital marketers and social innovators across digital content and site strategy, community development, social platform and innovation, customer listening, and measurement and analytics.
Now Gibson will lead HootSuite’s community team and drive strategy and global outreach for the rapidly growing communities of the social media company’s Free, Pro and Enterprise users.
“Jeanette will add tremendous value to our customers community,” says Ryan Holmes, CEO of HootSuite. “She is a social business leader who understands how to drive widespread adoption across a global diverse organization. I am pleased to welcome her to our executive team.”
“I’m thrilled to join HootSuite at such a time of incredible growth,” says Gibson. “It was no small feat for HootSuite to create the community that’s in place today, and this gives us an amazing base of customers from which we can extend into new high growth areas of enterprise business, brand awareness, and user engagement.”
Gibson is replacing Dave Olson, who is currently on medical leave. HootSuite says that Olson will return to the company.
Big times here at HootSuite HQ as I arrived in the office yesterday and jumped right in with the ace team of developers and designers. No relaxing after the big announcement around here – instead the crew is on full throttle to continually improve the beloved social media dashboard.
But I’m not the only new face around here – over the coming weeks, I’ll introduce you to the versatile bunch who are diligently evolving HootSuite into what YOU want it to be (probably anyhow ).
I’m DaveO, Say Hello
Rather than introduce myself awkwardly in third-person, here’s what TechVibes published yesterday:
Olson will be responsible for overseeing marketing, outreach, and support for HootSuite and already has a number of educational and aspirational campaigns planned to evangelize the social media dashboard to content makers.
Olson was an early user of the initial Bright Kit tool and has actively used HootSuite for promoting his own projects – so this appears to be a perfect fit on both sides.
Up in until very recently, Olson was with Vancouver startup MovieSet – he wrapped up his duties there just last night after presenting a white paper called Social Promotion for Movies to the Canadian Film and TV Producers BC branch.
Naturally, you can follow me on Twitter @daveohoots~ ping me with your ideas for outreach and community building activities (and yeah, I tend a blog called Ephemeral Feasthouse). Of course for support-centric inquiries, please use HootSuite Support on Get Satisfaction and follow @hootsuite_help.
Creating Content Compulsively
I truly enjoy creating and publishing content to an audience using web tools – and I enjoy teaching others how to share their musing and creations with like-minded enthusiasts the world over (perhaps you’ve caught my shtick at SXSW, Northern Voice, WordCamp Whistler or various media outlets?)
Since my earliest days, I’ve created fanzines, newsletters, chapbooks and audio programs. When I “discovered” the web living on the island of Guam in 1995, my jaw dropped as I learned anyone can post words and pictures, in colour, for free or cheap. The next day, I began publishing my essays, stories and collections on the web and never looked back. A barrage or citizen reporting, podcast documentaries and a Twitter stream-of-consciousness all followed suit.
In previous professional incarnations, I’ve used HootSuite as, well … a user, so in my brief tenure, I’ve shared ideas about features, tune-ups and tweaks to add even more functionality. Stay tuned for more frequent announcements about what’s changing, plus I’ve learned a few new tricks which I’ll share in the coming months.
What’s on Tap?
On this blog channel, look forward to a variety of helpful discourse about enjoying this powerful paradigm where “regular folks” can have impact world events and share musings from recipes to revolutions. Case Studies – analysis and knowledge sharing about unique HootSuite-powered social campaigns Featured Users – all sorts of people and orgs are Hooting ~ from governments to rock bands ~ we wanna tell their stories Tips and Tricks – think you know it all? betcha we can show you features and tactics you haven’t found yet – or perhaps will you show us? Webinars – want to exchange experience and best practices about campaigns? great, we’ll schedule online sessions to discuss & teach Meets the Owls – the devs behind the screens are the unsung heroes of tech-centric companies – we’ll introduce the folks who makes your tools On the Road – with financing and a growing user base, we’re traveling to conferences and events to extol the HootSuite message ~ and meet the true believers
How do you Hoot?
I get a thrill from coming across projects using HootSuite in ways I’d never thought about before. Are you doing something unique and innovative with HootSuite? Are you running social-media-powered campaigns using HootSuite? Working for social change at a NPO/NGO? Maybe you are a record label managing multiple bands and fans? Drop me a note to share your kung-fu with the HootSuite nation.