Tag Archives: swag

Collection: Journals (variety), vol. 4

MENDL's from Wes Anderson's Grand Budapest Hotel movie
MENDL’s referenced from Wes Anderson’s “The Grand Budapest Hotel” movie

Explaining the obvious: I fill notebooks/journals of poetry, notes and musings (as well as scrapjournals which contain paper ephemera) and then transcribe (which no editing), then stash them into old-timey suitcase, which usually live in a storage locker faraway from where i physically exist. I snap lil snaps of the cover before hibernation to remind myself of these lil tomes which remind me so much of where i was when the words were scribbled. To prevent the snaps from vanishing into a folder (digital shoebox as it were), compilations ensue, placed into the this archive for my reference and for you to peek at if you have a notion.

Vintage-esque Pan Am Airways design in spiral notebook (with graph-style paper inside) from KIX (Kansai/Osaka) Airport
Vintage-esque Pan Am Airways design in spiral notebook (with graph-style paper inside) from KIX (Kansai/Osaka) Airport (front cover)
Vintage-esque Pan Am Airways design in spiral notebook from KIX (Kansai/Osaka) Airport (back cover)
Vintage-esque Pan Am Airways design in spiral notebook from KIX (Kansai/Osaka) Airport (back cover)

Continue reading Collection: Journals (variety), vol. 4

Making Great Swag – soliloquy on a trail, part 3

Dave (L) and Richard Loat shoot swag from atop the Hootbus at SxSW HootHockey event in 2012
Dave (L) and Richard Loat shoot swag from atop the Hootbus at SxSW HootHockey event in 2012 (photo by ?)

Creating memorable, keep-able promotional items can enhance your brand / campaign rather than getting tossed out. On a hiking trail, Dave shares “rules” and considerations from experience, including many examples and anecdotes, ergo:

Rules:

  • Light enough to travel
  • Photo-op-able
  • Sizes suck
  • Quality goods
  • Metaphorically yours
  • Will it fly?
  • Thrifty for lots
  • If you’ve seen it before, don’t do it

Examples:

  • Scarves (muted design, subtlely design, useful in chill too)
  • Flags (simple design, sized to fold, wear like a cape, bonus for decorating event)
  • Beer coozies (low cost, party-friendly, connect to home)
  • Passports (independence, handy for notes, interactive)
  • Pins and stickers (easy giveaways, make a bundle for excitement, mailable, each unique)
  • Temp tattoo (inspired by Sailor Jerry rather than just a logo)
  • Masks (remixed from users, great for events, provides interactive activity)
  • Plush owls (remixed from user, take like a traveling gnome, shoot from cannon!)

Other Considerations: 

  • Design for your audience and crew
  • Workshirts with patches + bandanas
  • Swag-box exchange and unboxing
  • Budget guidelines
  • Making best t-shirts

Breaking rules:

  • Lighters and pint glasses with etched logo (renegade “hippie” culture)
  • Coasters (allowed us to leave bread crumbs, bars/restaurants find useful)

Recorded spontaneously in May 2013 on Varley Trail, Lynn Valley, North Vancouver

Listen to: Making Great Swag – soliloquy on a trail, part 3 (23:37, 192k mp3, 37MB)

 

SXSW: Checking in while Gearing Up in Austin

Dave checks in while preparing swag and other gear piled high on a lawn in Austin, Texas awaiting the HootBus while SXSW 2013 gets underway.