Dave Olson, vice president of community at HootSuite, will share tips on how to tap into the audience for help with stories. He’ll talk about the importance of setting boundaries; understanding types of contributors and what makes them want to contribute; thwarting confusion and conflicts; and avoiding “cat herding.” He’ll also offer crowdsourcing examples that involve helping victims in disaster zones and organizing citizen reporting at the Olympic Games. || Related reading: 5 ways to get people to contribute good content for your site
Shortly after my “Crowd Sourcing Community Projects Like Tom Sawyer” spiel at SXSW 2012, i sat for a quick interview with Brown Paper Tickets who are providing a remarkable service for bands and fans. I talk about building community with events online and through social media.