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Hootsuite, Social + Culture, SXSW x 2

Crowd Sourcing Community Projects like Tom Sawyer at SxSWi 2012: video

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Tom Sawyer famously talked his gang into paying him for the privilege of whitewashing  a fence while he sat by and supervised. In this talk by Dave Olson at SxSW Interactive on March 10th 2012, he shares how companies might inspire their community to crowd source projects by engaging passionate users with a mutually beneficial relationship.

This video – made from appropriately crowd-sourced photos, social posts, and other snippets + music – includes Mark Twain-period costuming, pipes, smoking jackets, board games, old-timey suitcase, mysterious envelopes, audience participation and plenty of laughs while focusing on practical tactics to rally communities with clear expectations, boundaries, rewards, and objectives and importantly – without manipulating.

3 very different project examples provide tangible advice for various campaign timelines, outcomes and audiences, and include:

* True North Media House: a long-planned (and fantastically successful), renegade self-accreditation citizen documentation project at Vancouver 2010 Olympics / Paralympics 

* Phones for Fearless: a rapidly planned and deployed initiative to gather dis-used mobile phone/cameras for use by marginalized communities to tell their stories

* Hootsuite Translation: activating global cultures to speedily and accurately translate and localize a social media dashboard using a web tool… with unexpected outcomes

Includes cameos of dozens of bright faces in Austin at the noteworthy event, plus more recent voice over to bring the projects up to date and share more resources to explore further including screenshots from various media appearances, reviews, tweets, and whatnot of the talk and aftermath for extra colour. Continue reading Crowd Sourcing Community Projects like Tom Sawyer at SxSWi 2012: video →

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Crowd Sourcing Like Tom Sawyer at SXSWi 2012 – Video clip

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An audience clip from Crowd Sourcing Community Projects like Tom Sawyer at SxSW 2012

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full “Tom Sawyer” video

social/review/etc full round-up
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brief round-up

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Crowd-sourcing Projects Like Tom Sawyer SXSWi, 2012 (brief round-up)

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More artifacts and coverage at: Crowd Sourcing like Tom Sawyer – Artifacts from my (Daveo) core conversation at SXSW 2012

Tom Sawyer famously talked his gang into paying him for the privilege of white-washing a fence white while he sat by and supervised.

In this talk, Dave Olson shared how companies can use their community to crowd source projects, by inspiring passionate users to participate in mutually beneficial projects.

In this storytelling-style talk, challenges, strategies, and successful examples were shared by Dave Olson at  SXSW, March 10th 2012.

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Remarks

From Technical Bent: SXSW Quick Hits: Day 1 and 2

My favorite panel of the fest thus far…It was the presentation style that was brilliant. Dressed in character. Tying every aspect back to that Mark Twain reference. Great physical visuals that you could pass around. It was a showcase example of a solo talk.

From Darrell Jursa: Thoughts from SXSW: Crowdsourcing Lessons from Tom Sawyer

In Dave’s trademark fashion, he walked us through each story, using audience motivation and end benefit as pillars to ground us in the “why” audiences participated, and continue to participate in these efforts. He was able to talk about what we usually call “process” as a storyteller, imparting wisdom based on actual experience.

From Adam Leiter: Tom Sawyer Goes Social – HootSuite’s Crowdsourcing Insights

I keep coming back to the talk that Dave Olson from Hootsuite gave…we’ve followed a number of the rules that Dave Olson touted in his session: Thank people, make it fun for them, give them an incentive (not monetary), make it easy for them to participate.

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Via bombaycowgirl Dave O speaks about Tom Sawyer at SXSW

bombaycowgirl Dave Olson is talking about “Tom Sawyering” at #sxsw#SXSawyer

 

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DaveO Talking Social Media and Events with Brown Paper at SXSW 2012

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After my “Crowd Sourcing Like Tom Sawyer” talk at SXSW 2012, i conducted a barrage of interviews, delivered hugs and high fives. Included amongst the artifacts, is an interview with Kelsye Nelson (then VP of Via Brown Paper Tickets) about using social media for events.

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Crowd Sourcing Like Tom Sawyer – Board Game Prezo Artifacts

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Published on Apr 23, 2014

“Tom Sawyer famously talked his gang into paying him for the privilege of painting a fence white while he sat by and supervised. In this talk, Dave Olson shared how companies can use their community to crowd source projects, bringing passionate users in to mutually benefit both your work and the community members. In this storytelling talk, Challenges, strategies, and successful examples were all shared.”

Artifacts from a talk by Dave Olson at SXSWi 2012 called “Crowd Sourcing Community Projects the Tom Sawyer way.

Crowd sourcing project examples include:

* True North Media House, a citizen media-making campaign during Vancouver Winter Olympics 2010

* Hootsuite international translation project, which made the popular social media tool available in over a dozen languages including Arabis and Polish

* Phones for Fearless campaign, a project which collection un/used camera phones to redistribute to poor/homeless residents of Vancouver’s DTES

Additionally, the artifacts, created from recycled board games and collage art, also explore motivations for participation.

More coverage of the SXSW talk at Social Artifact Roundup

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RobQuig: SXSW: ‘Crowdsourcing Community Projects Like Tom Sawyer’

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RobQuig: SXSW: ‘Crowdsourcing Community Projects Like Tom Sawyer’

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HootSuite’s Dave Olsen reading from Mark Twain’s “Tom Sawyer.”

In all the years I’ve gone to Interactive, I’ve never seen someone read out of a 140-year-old classic novel.

Dave Olsen, the vice president for community at HootSuite, read from Mark Twain’s “Tom Sawyer.”

He read about…

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Hootsuite
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RT @aparnamuk: Rolling to @foursquare party in #Hootbus w @EmilyJaneKeith #sxsw #sxswparty @ South By Southwest instagr.am/p/IDvFK2Giqq/

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Hootsuite

…in action… giving away night hit #hootsuite scarves Genius

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RT @steve1johnson: #hootBus @invoker in action..giving away night hit #hootsuite scarves Genius @daveohoots! ow.ly/i/vgKx at #swsw

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Hootsuite

SXSW: HootSuite organically mobilizes around the globe via Ottawa Citizen/Postmedia

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At SxSW 2012, i presented a core conversation called “Crowd Sourcing Community Projects, the Tom Sawyer Way“.

Afterwards i shared more opinions and anecdotes to various media outlets including this video treat by Dean Broughton. Click through to view and/or read the article below.

dave at SXSW for Van Sun

Vancouver’s HootSuite are the darlings of SXSW, again. If it’s not the HootSuite Owl commanding crowds, it’s the massive HootBus and t-shirt-canon-firing CEO Ryan Holmes attracting attention. The social media dashboard is on an explosive growth curve and has now been adapted into 14 different languages.

When Facebook and Twitter went down at the start of the Arab Spring in Egypt last year, HootSuite was the only outlet able to provide a conduit for the people during the first 36 hours. It was a pretty powerful day for the director of marketing Dave Olson, who witnessed 7,000 per cent spike in users overnight.

He outlined how HootSuite has organically mobilized around the globe during his well-received SXSW session “Crowd Sourcing Community Projects Around the Globe Like Tom Sawyer.”

Source: SXSW: HootSuite organically mobilizes around the globe

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Crowd Sourcing Projects like Tom Sawyer at SxSWi 2012 (full round-up)

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