Category Archives: Social / Startup / Cmty

essays, commentary, how-tos, field guides and other miscellany mostly about using social media tools to build communities for causes or companies #meta for sure but also useful for start-ups and sparkplugs

Basic Promo task list for creative projects

Basic Promo task list for creative projects

1) Find *every* blog and news reference to the project and put a comment thanking them and contributing something to the convo

2) write a blog post on site as a news roundup including links and comments about each

3) set up hootsuite and track conversations about relevant topics > @ reply and invite > follow

4) set up “media kit” page with logo, 50 words description , 100 word description, above the line credits and media contact

5) make sure links to flickr, yt, vimeo Twitter are all on site

6) make custom URL on flickr – put “production stills” and promotional badges there with descriptions and tags and invite people to share/use

Social Promotion for Movies guidebook – White paper for filmmakers

My final act for my MovieSet.com was writing and presenting a white-paper-like guide, laden with tips, tricks and best practices for filmmakers to build audience for their movie during production – especially tuned for those filmmakers working outside of the studio system producing movies in the 1-10 million budget range. I suppose the learning began when making documentary film HempenRoad on shoestring budget back in 1996-7 and continued helping films like The Irishman, Daydream Nation and many others spread the word while working as Director of Fan Communities.

This report lives on the Dailies blog but is designed to be shared and passed along. With this in mind, here is the Social Promotion for Movies guidebook (you can download the .pdf on Slideshare) plus the slides from the presentation (pardons for a few formatting anomalies – as such, not downloadable).

While some of the content is specific MovieSet’s production tools and movies marketing in general, most of the knowledge contained within can be applied to other products or projects you are promoting using social media and search marketing – plus all tools mentioned are free or cheap. So excuse the marketing sales stuff and you should gather a few juicy bits outta this guide. Happy to hear your comments however this is likely a final iteration as my time at the company is finished.

After the jump … Continue reading Social Promotion for Movies guidebook – White paper for filmmakers

A note on Press Release writing…

In brief, … write your press release in a way that is easily copy and pasted for refactoring (ergo: change byline and title) by “journalists” seeking to refactor your release into valuable news coverage.