My final act for my MovieSet.com was writing and presenting a white-paper-like guide, laden with tips, tricks and best practices for filmmakers to build audience for their movie during production – especially tuned for those filmmakers working outside of the studio system producing movies in the 1-10 million budget range. I suppose the learning began when making documentary film HempenRoad on shoestring budget back in 1996-7 and continued helping films like The Irishman, Daydream Nation and many others spread the word while working as Director of Fan Communities.
This report lives on the Dailies blog but is designed to be shared and passed along. With this in mind, here is the Social Promotion for Movies guidebook (you can download the .pdf on Slideshare) plus the slides from the presentation (pardons for a few formatting anomalies – as such, not downloadable).
While some of the content is specific MovieSet’s production tools and movies marketing in general, most of the knowledge contained within can be applied to other products or projects you are promoting using social media and search marketing – plus all tools mentioned are free or cheap. So excuse the marketing sales stuff and you should gather a few juicy bits outta this guide. Happy to hear your comments however this is likely a final iteration as my time at the company is finished.
Noted thinker and authour Chris Anderson – also Wired editor-in-chief – speaks about (then new) book Free and the important of sharing ideas widely when the incremental cost is negligible – as well the “power law” of the long tail and how applies to technology, culture, marketing, and life. Recorded at Vidfest, in Vancouver, Canada on May 23, 2008 and released as Raincity Radio podcast.
Listen freely: Chris Anderson Talks about Free + Long Tail (57:00, 192k .mp3, 77MB via Internet Archive)