Tag Archives: marketing

Crowdsource from your Community the Tom Sawyer Way – Community Nuggets Vol.1

Back in January, my fellow community managers at HootSuite and I came together with mycmgr.com to produce a series of info videos called ‘Community Nuggets.’

Below is the one I appeared in using Tom Sawyer as an example of how to effectively crowdsource from your community.

Enjoy: Crowdsource from your Community the Tom Sawyer Way – Community Nuggets Vol.1

For the Record: Community Manager of the Day

My professional journey has led me – and several of my dear colleagues – to a lovely acknowledgement from MyCMgr.com “Community Manager of the Day.” You can read the whole article – “Community Manager of the Day: Dave Olson” – but i’ve excerpted a favourite bit below:

Picture 1

Who has been an inspiration for you as a community manager?
For me, there were three key sources for learning about community building and wrangling:

1. Travelling along with The Grateful Dead taught me the audience is part of the band, so to speak. They encouraged sharing, trading, recording, and loads of instant entrepreneurship with a crazy, spontaneous market outside selling everything from veggie burritos to libations.

2. Cub Scouts taught me the importance of skill learning, working with small teams towards a common goal, and celebrating micro-leveling-up by earning badges. My Mom ran the pack and she also taught me about running small businesses and helped start my first media projects at 7 years old.

3. Hitchhiking in foreign countries taught me to be trusting of strangers, open to new opportunities, and to enjoy the differences between cultures. Plus I learned how to hustle to earn money by selling chestnuts, picking grapes, and being a lazy roadie for rock bands, among dozens of other (very) odd jobs.

Talking Social Tourism in El Paso at #SoMeT12 – Artifacts

I recently presented at #SoMeT12 – a symposium about Social Media in the Tourism industry  – held in El Paso, Texas.

On November 8, 2012 a day after the US election, plenty of stories and hugs were passed around to the delegates representing many countries, regions, cities and so on. It was great to connect with everyone and talk tourism and social media, plus enjoy some Tex-Mex food and a wee splash of sunshine in a historic park.

SoMeT12 Portraits

Read on for some fun highlights of my visit:

Social Media Tourism Symposium Official Recap

Mikala Taylor wrote a detailed re-cap of my talk – here’s an excerpt to set the stage:

One of these kids was doing his own thing: and at SoMeT12 that kid was HootSuite’s VP of Community, Dave Olson. Dressed in a burgundy jacket and sporting impressive mutton chops, Olson woke the bleary crowd at 8:30am with an energetic talk about sparking conversations, and how to create a social media journey.“I’ve been to destinations”, he joked at the tourism crowd, before reminding everyone that travel really is just about “making friends and sharing stories.” “Five years from now,” he said, “the tools will be totally different…Social media is just a weird term of convenience. It’s just about listening.”

SoMeT12 Portraits

Click here for the full article, HootSuite’s Dave Olson: “Social Media is a weird term of convenience. It’s just about listening”

Slides

Here is the slide deck I used during my talk made up of both personal and professional anecdotes including my experiences hitchhiking around Europe, Japan and elsewhere:

Bonus: Check out more DaveO presentations

Photo Gallery 

With an audience of social media enthusiasts, no doubt the tweets and photos flowed on, catch a few below or more at Clemens Schuster’s Flickr Stream (who travelled all the way from Austria for the event):

Screen Shot 2013-01-22 at 4.19.24 PMPhoto courtesy of SoMeT12

Snapshots

I also took a few snaps while out on a walk around town plus a visit to the Hoppy Monk bar on the Mexican border, out for a few tasty meals, and glances at various pawn shops and parks.

Elvis at Dave's Pawn Shop in El Paso

Dave and Elvis in El Paso

Boxing Hall of Fame in El Paso

En Route to Airport in El Paso

See, my tiny old hard shell suitcase with stickers all over it. I don’t travel without it!

Here’s my suitcase and Owly.

Screen Shot 2013-01-29 at 3.53.25 PM

Photo courtesy of @vlpmeriposa

Check out Toque and Canoe’s feature, In the Suitcase with Dave Olson, for my packing secrets.

Visit my flickr set, El Paso Mission, for more photos.

A couple of highlights I enjoyed most were handing out some mad HootSwag and asking the social media savvy audience to tweet my mom (@manorbrooks) during my presentation.

Social artifact roundup with more tweets, blogs etc (some redundancy)

Audio Dispatch

After the conference, I sat down with Catherine Heeg (@catherineheeg) of Customized Management Solutions to talk about the #SoMeT12 conference and HootSuite’s features (we caught up at the airport of all places, and were briefly interrupted by the PA system as you’ll hear in the interview). Read the interview recap at Catherine’s Customized Management Solutions Blog and the interview with Catherine Heeg in podcasty goodness. 

Destination Tourism Marketing Roundup #SoMeT12

Community Building Begins With Listening – GrowVC, Everyone Funding Startups, 2012

I spoke with “Everyone Funding Start-ups” podcast, a project of GrowVC – a global marketplace for equity funding – about grassroots strategies for entrepreneurs, including how to build a community of customers and supporters, plus many adaptable “cheap and cheerful” tactics and tools used for building Hootsuite community internationally.

And/or download: Community Building Begins With Listening – GrowVC, Everyone Funding Startups, 2012 (31:43, 46MB)

Blurb:

This week’s episode of the Grow VC Everyone Funding Startups podcast features Dave Olson (@daveohoots), VP of Community at HootSuite – the leading social media dashboard for managing social networks. Dave discusses best practices for entrepreneurs looking to create, engage and leverage their community of users and supporters. As VP of Community at a company that provides users with tools to better manage their own communities, Dave is ideally positioned to provide listeners with actionable advice in this critical area of enterprise development.

Dave also discusses HootSuite’s tremendous international growth and the advantages and challenges associated with the creation of a global community. As is often the case with HootSuite, the company turned to its community of users to to assist with these inherent challenges.

Social HR and and International Culture – a soliloquy

Not All Skills Fit on Resume cake by Destin (photo credit ?)
Not All Skills Fit on Resume cake by Destin (photo credit ?)

Using social media and community-building tactics for various HR-related objectives including: recruiting quality by tracking and amplifying stories, fostering company culture, and spreading messages across borders. 

Dave Olson (then VP Community at Hootsuite – a social media management software company) gives a fast-paced and candid talk about using social media and community-building tactics for various HR-related objectives including: recruiting quality talent by tracking and amplifying stories, fostering company culture (especially in time of international growth), and spreading messages across borders. Includes many examples and anecdotes. 

Recorded in 2012 at unknown location/circumstance.  

Listen to: Social HR and and International Culture – a soliloquy (33MB, 192k mp3, 23:37)

BCITMA presents Think/Share with Darren Yada, Christ Walts and Dave Olson via VIAwesome

Think/Share is Vancouver’s newest speaker series and it’s dedicated to the city’s advertising and marketing industry, with the aim of bringing together professionals and students alike to listen to some folks talk on a subject and then have engage in dialogue. The subject of this inaugural evening is “Brand Management through Social Media” and I’ll be moderating an expert panel made up of Darren Yada of Rethink, Chris Walts of TribalDDB and Dave Olson of Hootsuite.

If you work in marketing and advertising I can promise an interesting night of conversation followed by a musical set by the Junebugs. HERE is all of the info and below is Dave from Hootsuite’s recent TEDxCAPU talk to give you an idea of what you’re in for, just in case you’ve never met him or seen/heard him speak…

http://www.youtube.com/watch?v=qkLgQsOCYB0

Source: BCITMA presents Think/Share with Darren Yada, Christ Walts and Dave Olson | VIAwesome

Notes about Building a Posse – Social Marketing Kung Fu

3 buckets

– diff motivations that they care about

– don’t identify them and put them in the right bucket – you’ll lose them or they’ll go rogue 

1) rockstars – want to be affiliated with the brand and have it’s fame shine onto themselves (what can they get out of their relationship with you) – respect amongst peers

2) gardeners – diligently test your system for bugs (kind quiet emails that notify us of our mistakes)

3) interns – gain practical knowledge to advance their careers – loan yourself out – you give me skills, I give you labor 

clearly identify what they want to do and need constraints

they’ll feel that they’re authorized to speak on the company’s behalf – they’re not

– be clear that they are here to accomplish very specific goals and tasks

– make the objective the objective 

specific goal:

– translation project – see int’l growth and diff languages

– starting with japanese – people out there answering questions full-time in their free time

– listen and pay attention to them

– brought on japanese intern

      – get market research from japanese

      – keep asking what your market is doing

      – keep pinging people

– create strings to be translated

– pitting countries against each other (in a friendly way)

– recognize contributors publicly and amplify it

– build assets through recognizing people

– fb, content goes to die

– hootups

– don’t start support in other languages until you have “critical mass”/enough momentum

– customer support can be an endless black hole for time/money -> not necessarily the key to success in tech

– next belt – unpleasant situations

– figure out what makes your helper click – credit internally, public pats on the back,

– comment obsessively

– reinforce and build their confidence by giving them inspiring and rewarding tasks

– have them participate and put their name on it

– use visual assets

What Don’t You Know About Hootsuite? via The Marketing Mentress

What Don’t You Know About Hootsuite?

Aug 1, 2011

Dave Olson is the Community Marketing Director for social media dashboard maker HootSuite. Working in the internet space since 1996, Dave’s experience includes ISP’s, e-commerce, open source web communities, movie promotion, a green business directory and an alternative accreditation program during the Vancouver Olympics. A graduate of Evergreen College in Inter-disciplinary Studies, he frequently presents at events and to the media discussion technology, art, and culture. After living and traveling worldwide, Dave now enjoys exploring his local North Vancouver mountains and forests.

We discuss how Hootsuite was a huge asset to getting the word out about the Egyptian uprisings in January. That country had set up roadblocks to Facebook, LinkedIn, and Twitter. However, with the use of Hootsuite and all its assets, the messages were broadcast in spite of the roadblocks the Egyptian Government tried to set up on the internet.

Hootsuite also was a big part of helping with the Japanese Earthquakes this year. You will find out how this all happened in this inspiring interview with Dave Olson.

Source: The Marketing Mentress » What Don’t You Know About Hootsuite? Dave Olson

Dave Olson Talks to Vancouver Sun at SXSW

Dave Olson, community director at Hootsuite, created quite buzz at SXSW with their panel Big In Japan this week.