I spoke with “Everyone Funding Start-ups” podcast, a project of GrowVC – a global marketplace for equity funding – about grassroots strategies for entrepreneurs, including how to build a community of customers and supporters, plus many adaptable “cheap and cheerful” tactics and tools used for building Hootsuite community internationally.
And/or download: Community Building Begins With Listening – GrowVC, Everyone Funding Startups, 2012 (31:43, 46MB)
This week’s episode of the Grow VC Everyone Funding Startups podcast features Dave Olson (@daveohoots), VP of Community at HootSuite – the leading social media dashboard for managing social networks. Dave discusses best practices for entrepreneurs looking to create, engage and leverage their community of users and supporters. As VP of Community at a company that provides users with tools to better manage their own communities, Dave is ideally positioned to provide listeners with actionable advice in this critical area of enterprise development.
Dave also discusses HootSuite’s tremendous international growth and the advantages and challenges associated with the creation of a global community. As is often the case with HootSuite, the company turned to its community of users to to assist with these inherent challenges.