Tag Archives: talks

Release Day – Social Media Kung-Fu Purple Belt

What to release

Substantial and ready to rock
Iterate rapidly, bundle around features and themes
Code names (useful)

Know your Coverers

Make Lists (Twitter and Email) – divvy it up, invite personally
Kindness, not condescension
Understand their beat
Respect time (make it easy)

Craft Stories

Same (3) talking points > into different forms
Quote from customers (CEO sparingly)
Lead with “why this matters”
Tune your vocab and tense (active not passive)
Images to support theme (illustrative)

Line up Dominoes &/or House of Cards

Constant – Media kit tune up blog.hootsuite.com/media

Thursday – Internal memo: master plan to share with squad

Monday 1PM PW Local Press release with assets
Monday 1PM Media preview email: short with embargo deets, interview, assets (infographic!)
Monday 4PM Key client preview email (optional)

Tuesday 5AM Blog post (canonical ~ everything points here)
5:15AM Twitter
5:15AM Facebook
5:20AM General email
5:30AM Wire release
9AM Linkedin groups
9:15 AM Forums, Q &As
11AM Webinar
+ Interviews

then….
Listen
Reply
Thank
Share
Repeat

Prepare for pushback (haters & carpetbaggers) with comment copy

Remember Yellow Belt? Log it all with tags
Thursday – News Round-up with “mini-release” push (trackbacks too)

Listen Everywhere – Social Media Kung-fu yellow belt

Why listen

Mitigate pr conundrums

Understand market position

Find relationships

Build vocabulary

How to listen

Aggregate with robots & dashboards

Live rss & know power

Booleans master

Misspellings & synonyms

Also sentiment (another time)

Socialmention Google YouTube, vimeo, blip etc

Feed into netvibes

Track terms, tags & lists in hootsuite

Geo (next time)

What do with it

Log it Share it Feed it

Tweet it Fb maybe

Create funnels of access News roundups

Recipe Log > feed > tweet > backup

Make for future

Know the Makers

Media list invite

Dossier of interests

Reward with affection

Tell their story

Reflect on yourself

Social Story at #SMunplugged 2011 – Artifacts and Roundup

Numbskulz for power at Social Media UnpluggedSometimes speaking for the day-job and spieling for the personal self cross over a wee bit despite my efforts to separate. For Social Media Unplugged, i was ending the day for a sold-out theatre of keeners who’d digested a massive variety of information from ROI to NPOs.

As such, i laid down a mix of practical social media campaign tips contextualized through my pro activities as well as some historical discourse to articulate the importance of storytelling, earnest participation and driving the bus. Included fanzines, CB radios, telegrams, hockey, king tut and more.

Here’s the bits and pieces which i gathered up from Social Media Marketing Unplugged …. (organized by Jonathan Chow who generously provided a kind honorarium for my efforts).

Blurb

When used strategically, social media tools are a powerful asset for bringing attention to your campaign, event for initiative – But you must first create a sustainable plan and choose the right tools which allow you to quickly spread messages, spark conversations and track results.

Experienced community marketer Dave Olson will share practical tactics gathered from years of grassroots promotion in diverse industries, including tips for real-time monitoring plus implementing emerging mobile and geo-location technologies into your plan.

Slide Deck

Note: was front-paged at Slideshare.net in the “How-to & DIY” section.

Word of the People

Social Media Unplugged – Lead on Krystal Gabriel

Last, but certainly not least was Dave Olson, Community Director of HootSuite (@daveohoots). By the time he got on stage the conference was running late and we were all on our 9th hour but his humour and ability to engage the audience brought us all back of life, it was awesome. He enlightened us with the lessons he learned from building a HootSuite community of over 1 million users, these lessons were…

1. Begin with listening

2. Participation is Everything – track and monitor everything and be everywhere – where ever people are talking about or asking questions about what you are doing, be there, always and measure everything.

3. Community Manager as a Party House? Keep people on course, guide them where you want them to go, and be the driver of an exciting bus.

4. It’s all about the story – the tools may have changed but people will still engage in an interesting story.

5. Interestingness – you have to have it.

6. Go Where the people are – go talk to the people, hang out with them on their terms, play their game.

7. Speak their language.

8. Build a posse.

9. Close the loop – bring them back to the main group, back to the community.

10. Let robots do the work.

3 myths debunked at Social Media Marketing Unplugged@kcclaveria

The best was clearly saved for last. […] The bulk of Dave’s presentation was about creating a sustainable plan for your engagement strategy. He also touched on the various listening and monitoring tools that businesses can use. He encouraged businesses to listen, participate, and to “go where the people are”.  Also, businesses should measure everything – number of retweets, mentions, etc.

Social Media Unplugged@SRCunningham602

Though I by no means wish to discount the presentations by the other presenters, the last presenter of the day was Dave Olson (@daveohoots), Community Director of Hootsuite, and he managed to re charge a crowd that I received quite a lot of information already.

The Social Media Marketing Conference@joshrimer

And closing us off was Dave Olson who talked about his social media tips which included making sure you’re listening as opposed to just writing/sharing, being an active participant, keeping things interesting, the importance of using hashtags, writing/speaking in your target audience’s language, building a posse, letting the robots do the work (ie. RSS), and measuring everything.

Social Media Unplugged Conference: What You Missed@Webcopyplus

Highlights:

  • Social media concept is not new — CB radios could be compared to Chat Roulette, scrapbooks to Tumblr, telegrams to Twitter, etc.
  • Listen — set up your dashboard to monitor all conversations about your company, learn what people are saying and how they are talking about your company and use their language to communicate with them
  • Participate — reach out to critics, respond, monitor all mentions
  • Ensure your story is compelling and interesting and give people the tools to share your story
  • Go to where the people are and invite them to you, don’t just broadcast randomly
  • Close the loop — when people create content about you, share it!
  • MEASURE EVERYTHING!

Social Media Marketing Unplugged – LINNEA CARMEN’S THOUGHTS AND DISCOVERIES

New connections are made everyday, and these connections are facilitated so easily with all of the tools provided on the internet. In my eyes, the most useful tool to organize all of these valuable connections is Hootsuite, which was praised about by the beloved speaker, Dave Olson. (Gotta love the owl!)

SMU_0188Props to Jamil Rhajiak for snaps in tough light

Via Twitter

++

Dave Olson at Social Media UnpluggedKetanJogia Jan 31, 1:46am via Web @daveohoots Thanks Dave for your awsome talk on Saturday. You were definitely inspirational.

KatieRaeH Jan 30, 11:21pm via HootSuite @DaveHoots great presentation at #smunplugged You should be a comedian, seriously! Too funny!

jason_baker Jan 30, 9:34am via HootSuite @KashifPasta @nenshi In otherwards, don’t just grow a community. Foster it! As @daveohoots says, become the bus driver!

DianneChow Jan 29, 11:34pm via HootSuite Working on @sm_unplugged notes. I remember all the jokes but none of the facts. Elijah (Suzuki) & Dave Olson #Hootsuite pee-in-pants funny!

JessGrey Jan 29, 6:47pm via TweetDeck Best storyteller of the day was @daveohoots, but definitely learned a bit from everyone. #smunplugged

KrystalGabriel Jan 29, 5:49pm via Twitter for iPhone #smunplugged build a posse, close the loop, multiple touch points is key! @daveohoots

JillBenedict Jan 29, 5:41pm via Twitter for iPhone @DaveHoots provides metaphor of the day – community manager is like a bus driver #smunplugged

Video

Leading up to the event, James from Hello Vancity shot a impromptu video interview with me sharing thoughts about social media, Vancouver and storytelling.

A Video Interview with Dave Olson of HootSuite

Tribe

M. Abasov, D. Olsen, & D. Robles
Ukraine, Canada and Spain representing. Mike Abasov (@mike abasov) and Daniel Robles (@drobles) thanks lads.

Hash: #smunplugged

Social Media Kung-Fu – Part 1: Starting your Story

Social Media Kung-Fu

#smkf @daveohoots

Part 1: Starting your Story

Most tech companies start with 2 peeps (tech + biz)

Gotta fill in til you add 3rd leg to tripod (marketing/community/etc)

Don’t wait to start marketing til you have a product – build culture and posse

Cheap and cheerful – avoid ads and trade shows, yes to speaking and media

Grassroots FTW

Checklist:

⃤ Decide who you are – name, description, NOT mission statement – what your company and product names? Are they easy to say and spell? If not, refresh.

⃤ What’s your vocab? Establish your voice and words

⃤ 3 words description (later you’ll do 25 words and 100 words)

⃤ Listen to your (growing) audience use the words they use (Like HootSuite for bands…)

⃤ Document it all (not fancy) if it’s not on the internet, didn’t happen – rock the blog, flickr, youtube, twitter – photo ops! get in front of camera

⃤ Build a posse (Twitter lists and small tasks acknowledged with thanks)

⃤ Make friends with media (build email list too, get to know their specific interests) offer to give quote comments for almost anything (CBC)

⃤ Media Kit – make it easy to cover your story! includes:

  • brand conventions (spellings, nomenclature)
  • wordmark, logos, screenshots
  • media contact (you not an agency)
  • exec headshots & bio
  • links to releases (more about media announcements in future session)

⃤ Make an auto-magic media feed to amplify coverage
Social BM > RSS. HS > Twitter etc. e.g. @hootwatch @endlessgoodness @truenorthmedia

Art and Tech are Old Pals – a prezo (2010)

Photo John Bollwitt

By exploring technological innovations from tubed oil paints and graphite pencils to telegraphs and mountain bikes, Dave will explain how scientific innovation spurs the creative process and how to balance the cranial hemispheres to foster the seemingly opposed disciplines of both building a publishing platform and producing compelling content using WordPress.

Stories and examples will draw from Van Gogh, HD Thoreau, Word Perfect, telegrams, Gnomedex, mountain bikes and the channeled scablands in eastern Washington.

Find a friend for: Art and Tech are Old Pals – Prezo from WordCamp Vancouver 2010 (.mp3, 1:04:17 , 59MB)

Continue reading Art and Tech are Old Pals – a prezo (2010)

Art and Tech are Old Pals: Round-up – Wordcamp Vancouver, 2010

by Rebecca G.

Gist

Some of my pals rallied up WordCamp Vancouver recently and i was among many other pals as a speaker. Like last year’s WordCamp Whistler “Greeks to Geeks – Are you Worthy?” (video), I took the closing slot to tell my artsy/history stories after they all had a hectic day of technical learning.

Blurb

By exploring technological innovations from tubed oil paints and graphite pencils to telegraphs and mountain bikes, Dave will explain how scientific innovation spurs the creative process and how to balance the cranial hemispheres to foster the seemingly opposed disciplines of both building a publishing platform and producing compelling content using WordPress.

Stories and examples will draw from Van Gogh, HD Thoreau, Word Perfect, telegrams, Gnomedex, mountain bikes and the channeled scablands in eastern Washington.

Slideshow

Art and Technology are Old Pals (embed in your blog to share with friends!)

Artifacts

Here’s a round-up archive the artifacts from the “Art and Technology are Old Pals” prezo.

Short Form Commentary

penmachine @uncleweed By all accounts you kicked ass at #wcyvr10 once again. Well done! 9:53 PM Jun 13th

DuaneStorey @penmachine yah @uncleweed hit one over the Green Monster on Saturday… 9:55 PM Jun 13th

arianecdesign @penmachine Indeed he did! @uncleweed, you capped the afternoon with a smile at #wcyvr1010:03 PM Jun 13th

robertdall Breaker Breaker -> DaveO @uncleweed http://flic.kr/p/89QEs3 doing his best Smokey & the Bandit impression. #wcyvr1012:33 AM Jun 13th

robertdall Dave O @uncleweed doing his thing http://flic.kr/p/89MiGx WordScroll #wcyvr1012:30 AM Jun 13th

typefaster @uncleweed loved your talk today, here’s a pic I got of you – http://is.gd/cNjGb – 10-4 good buddy.- 9:16 PM Jun 12th

therealkazia @uncleweed Fantastic and inspiring end to WordPress camp! Thank you! 5:34 PM Jun 12th

mariskar Sunshine and music on Granville Island after @uncleweed‘s great closing talk at Wordcamp! #wcyvr2010http://twitpic.com/1wania5:25 PM Jun 12th

kempedmonds Awesome shot of what missed out today @ #wcyvr as @uncleweed closes the show http://j.mp/9Pw3iA by @JohnBiehler4:44 PM Jun 12th

arianecdesign All @uncleweed was missing were a couple of SyQuest disks and an 8-track tape player! #props #storytelling #wcyvr104:38 PM Jun 12th

johnbiehler Here’s @uncleweed closing out #wcyvr10 http://flic.kr/p/89N9D44:11 PM Jun 12th via Flickr from West End, Vancouver

npdemers Ohmygawd, Dave Olson is hilarious. And hey, I’ve got a couple hours to kill. Let’s visit the museum! #wcyvr103:53 PM Jun 12th

robertdall If Dave Olson was a reglion I would be a believer. 3:33 PM Jun 12th

typefaster oh my… floppy disks. If we start talking about BBS’s, i’ll be in full-on geek flashback mode. @uncleweed ‘s talk at #wcyvr103:21 PM Jun 12th

davemmett “Words aren’t for processing. Words are for changing lives.” – Dave Olsen at #wcyvr103:14 PM Jun 12th via Twitter for iPhone

typefaster loving @uncleweed ‘s props during his talk at #WCYVR10 … we’re so obviously from the same generation. Long live the 70s + 80s :) 3:04 PM Jun 12th

vanessa_chu And the clothes change happening at #wcyvr10 as @uncleweed goes back into the future to the 70’s. 3:03 PM Jun 12th

vanessa_chu Enjoying @uncleweed‘s story telling session to close a full #wcyvr10 day. Art & tech unite! 2:46 PM Jun 12th

airdrie @uncleweed art vs technology. #wcyvr http://moby.to/nnbxn22:45 PM Jun 12th via Twittelator

wordcampyvr Art and technology are old pals #wcycr10 @uncleweed http://twitpic.com/1w9dgb2:42 PM Jun 12th via Twitter for iPhone

Miss604#WCYVR10 winding down. Coffee, muffins, & the storytelling of @uncleweed http://twitpic.com/1w9d5z2:41 PM Jun 12th

msamye .@uncleweed is a great final speaker for #wcyvr10. Stand-up meets tech = ftw. 2:41 PM Jun 12th via TweetDeck

johnbollwitt Final session of the day with none other than @uncleweed #wcyvr10 http://tweetphoto.com/26922162:40 PM Jun 12th

mariska @uncleweed is up! http://twitpic.com/1w9cib #wcyvr102:39 PM Jun 12th

johnbiehler Everyone’s eagerly awaiting @uncleweed‘s closing talk at #wcyvr10 http://flic.kr/p/89Qmw32:38 PM Jun 12th

Wrap-up

Miss 604 Rebecca Bollwitt: WordCamp Vancouver 2010 Wind Up

Duane Story: WordCamp Vancouver

Audio

Art and Tech are Old Pals – Prezo from WordCamp Vancouver 2010 (.mp3, 1:04:17 , 59MB –Available as VBR MP3 and Ogg Vorbis via Internet Archive)

Miscellanea

Pod-radio-tech-speaker @todmaffin has some concerns and comments about “geek-Camps

I notice that some of my social media friends in Vancouver have put together an excellent day tomorrow called WordCamp (a day about WordPress). There are sessions on using WordPress as a CMS, being curious for a living, SEO tips, and the inimitable Dave Olsen presenting “Art and Technology Are Old Pals.”1

{snip}

Locals still talk about Dave’s über-inspiring “Fuck Stats. Make Art” presentation at Northern Voice a couple of years ago for which he received a lengthy standing ovation. []

Snaps

by John Biehler
Photo John Bollwitt

Video

Note: Alas, video no longer available, leaving placeholder in case can be re-found

More WordCamp Vancouver videos by Carlson Media

Technology and Art are Old Pals – Upcoming Spiel at Word Camp Vancouver

January 28, 2009 by Ianiv & Arieanna
Reading the Oresteia at WordCamp Whistler – photo by Ianiv & Arieanna

Up next in my speaking calendar is WordCamp Vancouver on June 12 at the Vancouver Museum at Vanier Park.

Organized by a bushel of my dear pals who also rallied up hugely enjoyable WordCamp Whistler last year {be sure to say thanks to: Duane Storey (Twitter), Rebecca Bollwitt (Twitter), John Bollwitt (Twitter), John Biehler (Twitter), Tyler Ingram (Twitter), Kulpreet Singh (Twitter), and Dale Mugford (Twitter) for their hard work.}

Team Canada representing with @daveohoots & @lloydbudd
Likely that WordPress super dude Lloyd Budd will be in attendance – photo by @johnbiehler

Tickets are sold out so if you slacked — too bad for you. Along with my talk are even more of my cohorts are speaking including John Biehler, Nadia Aly and Tris Hussey. More to be added but this roster is already looking fine.

Like WordCamp Whistler, I am closing the show down and will be laying down a prezo about creativity and history kinda like last year’s “Are you Worthy? AKA Greeks to Geeks” talk.

Dave Olson's suitcase at WordCamp Whistler
Loading up the Suitcase – photo by Ianiv & Arieanna

In all the commotion in my life recently, i wasn’t sure what to talk to the people about as i wanted to make sure to spread my kind of knowledge but also tie it all in to topics they’d studied during the day, ergo: about WordPress, the blogging software.

The other night in the bath, i figured it all out – really stemming from a note in my original draft of F@ck Stats, Make Art talk from Northern Voice and SXSW – which points out that while the tools are different, the process of expression isn’t new.

Here’s the gist:

Title: Art and Technology are Old Pals

Description:

By exploring technological innovations from tubed oil paints and graphite pencils to telegraphs and mountain bikes, Dave will explain how scientific innovation spurs the creative process and how to balance the cranial hemispheres to foster the seemingly opposed disciplines of both building a publishing platform and producing compelling content using WordPress.

Stories and examples will draw from Van Gogh, HD Thoreau, Word Perfect, telegrams, Gnomedex, mountain bikes and the channeled scablands in eastern Washington.

I hope to see ya there.
Also my Mom’s excited about this too.

“Finding your Voice” Storymaking Spiel from Northern Voice 2010

On a field trip to his home studio in Lynn Valley, storymaker Dave Olson discusses his creative process and thoughts about how to spark new ideas and craft interesting artifacts.

After welcoming you like Mr. Rogers, he plays records, pours tea, shows static montages from Palau, and pulls out all sorts of projects from grade school country reports to Cannabis Culture articles. Finally he shows books by heroes who provided solace and wisdom and then sends you back to the bus stop.

Filmed, Directed, Edited etc. by Andrew Lavigne
Music by The Numbskulz and Black Tories

Presented at Northern Voice personal expression conference in Vancouver, Canada, May 9, 2010.

More: Remarks, reviews and artifacts of Storymaking at Northern Voice

Upcoming Prezo Gigs: Sparking Creativity at “What’s Going On Salon”

I am lining up more speaking and presenting gigs these days to share my stories (and make a bit of scratch). This next one is a “What’s Going On Salon” event at VIVO Media Arts – sponsored by BC Film, Canadian Film And Television Production Association and hosted by Sue Biely.

I’ll be riffing a variation on F@ck Stats, Make Art – basically a soliloquy for nurturing creativity and authenticity.

Express with Vigor by Dave Olson and Jer Crowle, photo KK at SXSWi 2009
Express with Vigor by Dave Olson and Jer Crowle, photo KK at SXSWi 2009

Deets:

What’s Going On Salons are a series of presentations about specific areas in the rapidly changing media landscape. Designed to be entertaining, accessible, inspiring and above all, informative overviews, each salon will help busy professionals demystify and better define the digital terrain.

Upcoming Salon: Sparking Creativity in a Digital World
• 6:30 – 8:00PM, December 15th
• VIVO Media Arts Centre, 1965 Main Street, Vancouver
• $15/ticket ($10 for students) – Please bring cash!

Please RSVP to reserve your tickets to vancouver (at) cftpa {dot} ca

Blurb:

With a constant flow of information, increased productivity expectations, and a barrage of new technologies – finding inspiration for both artistic expression and entrepreneurial endeavors is a challenge. Despite advanced tools and access to audience, finding the time and motivations to elevate “craft” to “art” remains elusive in an
ephemeral world.

With anecdotes and examples from personal experience, historical classics and contemporary culture, renegade story maker Dave Olson will share tactics for generating ideas and giving context to your content. Through a timeline of personal publishing and start-up biz experience, Dave will share practical tips for fostering authentic self-expression, creating artifacts and finding an audience – in both the present and future.

Note: A similar version of this presentation was shared at SXSW 09, Northern Voice 08, Island Tech 09.

Speaker:

Dave Olson, Mixed-media Story Teller
Dave is a world-traveling, mixed-media story teller who frequently appears in mainstream and social media outlets, speaks at events including SXSW and produces a series of audio documentaries. Dave works as a community builder for a variety of Vancouver web-centric companies.

Social Marketing Kung Fu – Overview & Synopsis

* Social Marketing Toolbox – P1

Emerging communications technology tools are changing the more than just the media landscape. Social networking and web publishing tools provide an unprecedented channel for attracting and engaging clients and customers. However, this landscape is so cluttered with buzzwords, companies, and concepts that successfully getting started with social marketing can be a daunting project.

In this workshop, web veteran Dave Olson will explore noteworthy opportunities for businesses to outreach to new audiences and participate in conversations about your industry and brand. Through examples and anecdotes, you’ll learn about the essential tools for tracking and publishing content to the web. Plus you’ll hear fresh thinking about corporate communication strategies which will strengthen your relationships by sharing your expertise.

* Social Campaign Management – P2

Social networking on the web is more just “hanging out and chatting” – everything created online about your brand and industry is a potential touch point for future customers/clients. Web veteran Dave Olson returns with practical tactics for planning, executing and measuring campaigns. You’ll also add more tools for publishing content, sharing with networks, encouraging participating and measuring the success of
your efforts.

Now that you understand the basics of the social web, next up is exploring the benefits of launching social marketing campaigns by digging deeper about how social web platforms work. You’ll also learn advanced techniques for tracking how participants interact with your brand, and ways to enhance your brand’s reputation, increase
loyalty/affinity, and improve search engine results.

* Sparking Creativity in a Digital World

With a constant flow of information, increased productivity expectations, and a barrage of new technologies – finding inspiration for both artistic expression and entrepreneurial endeavors is a challenge. Despite advanced tools and access to audience, finding the time and motivations to elevate “craft” to “art” remains elusive in an ephemeral world.

With anecdotes and examples from personal experience, historical classics and contemporary culture, renegade story maker Dave Olson will share tactics for generating ideas and giving context to your content. Through a timeline of personal publishing and start-up biz experience, Dave will share practical tips for fostering authentic self-expression, creating artifacts and finding an audience – in both
the present and future.