From time to time, I visit various classes associated with B.C.’s Simon Fraser University’s fine publishing program under the stewardship of Suzanne Norman. This time around, the class was something about personal publicity and brand building. As such, I share anecdotes gleaned from Hootsuite and dozens of other personal social and community projects from over the years of activism, media outreach and marketing.
Over thirty years at the desk of his very own late-night talk show, multiple generations of fans, the respect of comedians the world over: David Letterman has had, by any measure, an awfully good run.
As with many illustrious careers, Letterman’s humble early shot followed even humbler, earlier shots. Just above, you can hear the 21-year-old “Dave Letterman”’s broadcast from April Fool’s Day 1969 on WAGO-AM, the closed-circuit radio station he helped to found at his future alma mater, Ball State University. Though only a five-minute clip, this recording showcases not just Letterman’s preternatual microphone presence, but his way with the near-psychedelic walls of sound effects, seemingly free-associative speech, and pure wackiness that so came into its own in the late sixties and early seventies. (The Firesign Theater would soon perfect it.) Letterman followers who must know everything — and they certainly exist — should note that, when he calls a delirious-sounding woman in this segment, he calls none other than Michelle Cook, the very first Mrs. Letterman. Though we have yet to learn the identity of Letterman’s Late Show replacement, I feel certain, after this listening experience, that the Letterman of twenty years from now will rise from the ranks of podcasting. Listen out for him; he may not drop colorful phrases just like “horse dentures falling into a rusted howitzer artillery shell,” but you’ll know him when you hear him. Or her.
Not long ago, we wrote a popular piece about UC-Berkeley’s iTunes initiative which, to sum it up, allows anyone, anywhere, to download complete university courses to their iPods for free. Amazing. Today, we want to point out that Berkeley also makes available full-fledged courses via video/webcast. You can find the complete list of courses here, but below we have listed below 25 courses that figure into a “core” undergraduate curriculum. In short, this list includes many good nuts and bolts courses, which will teach you a lot and, even better, cost you nothing. Each of these courses, coming straight from the classroom, can be accessed with Real Player, and some can also be accessed as MP3s.UC Berkeley Courses: