Note: Preview of a talk i gave at Ink + Beyond, an event for publishers of Canada’s daily newspaper, media outlets etc. Shared here in full for posterity.
16 FEBRUARY 2011
When pro-democracy protests began in Egypt, the government moved to shut down social networking sites such as Facebook. But Hootsuite, a social media dashboard, was not blocked for another day, allowing the protesters to get their message out to the world. On April 30, Dave Olson, community marketing director at the Vancouver-based company, will present Sparking the Conversation: Creating a Social Media Plan at the INK+BEYOND conference in Vancouver, BC.
Olson will cover how to build community around your existing media, engage audiences in your news stories and amplify your ad campaigns. Using vivid case studies, he will indicate why you need to make social media planning part of your newspaper strategy. This 90-minute session is of interest to advertising and editorial departments as well as management.