Tag Archives: presentation

“Internet Has a Short Memory” / collage slides and notes (Social Media Camp 2016)

"Internet Has a Short Memory" / cover (CCCP 1972 hockey sweater)
“Internet Has a Short Memory” / cover (CCCP 1972 hockey sweater)

Official Blurb:

“Don’t miss this “Fireside Chat” with Dave Olson, an experienced public presenter who informs and entertains with a unique style including numerous visual aids, analog artifacts and interactive activities.

Dave’s presentations always inspire fresh thinking by evoking the spirit of historical luminaries remixed with anecdotes from 17+ years in web tech and travel to 30 countries.

This time around, he’ll riff on topics about future-proofing, disappearing content, the importance of archiving, media research, and documenting and publishing artifacts with an eye towards forever. Along the way will be anecdotes about Radiouserland, Samuel Peyps, Clayoquot blockades, and exploration of other forms of what we now call “social media.”

Artifacts: 

Collage “paper point” slides, including back sides containing my notes, and a few comments/annotations/quotes captured by the audience, [note: additional roundup of Internet Has a Short Memory available] ergo:

Continue reading “Internet Has a Short Memory” / collage slides and notes (Social Media Camp 2016)

Personal Publicity Story at SFU – Roundup #TPOPS

Creative Social Publicity and Promotion preso – SFU, 2016

sfu-class

From time to time, I visit various classes associated with B.C.’s Simon Fraser University’s fine publishing program under the stewardship of Suzanne Norman. This time around, the class was something about personal publicity and brand building. As such, I share anecdotes gleaned from Hootsuite and dozens of other personal social and community projects from over the years of activism, media outreach and marketing.

Head to class for: Creative Social Publicity and Promotion at SFU (1:56:08, 84MB, .mp3)

More: Roundup of artifacts from Creative Social Publicity and Promotion at SFU

CMTY Building: Dave and Connor Talk Tourism and Social Media

Dave, VP of Community at HootSuite and colleague Connor chat from the coffee shop on topics including: Tourism conference in El Paso, my first trip to Europe in 1993 and the role of the Internet in travel.

Hootsuite’s Dave Olson on sparking the conversation via Newspapers Canada, Ink and Beyond

Via: Hootsuite’s Dave Olson on sparking the conversation – Newspapers Canada / Ink and Beyond

Social media has revolutionized the way audiences consume the news; changing not only the method of delivery, but the way that stories are shared and transformed in the process. On April 30, Dave Olson from Vancouver-based  HootSuite gave the final presentation of the INK+BEYOND conference, titled Sparking the Conversation: Creating a Social Media Plan.

Olson spoke about the history of the relatively young company and described how newspapers can, and should, incorporate social media into their online and mobile strategy.

In the new digital world, content creators can now analyze where audiences are coming from, what they are looking at and what they are responding to. “You can measure everything – slice and dice your channels and tune the timing and the delivery of your content,” said Olson.

From a business standpoint, social media dashboard services such as HootSuite help newspaper staff not only manage the delivery of content on a variety of social networks, but provide a number of features to help analyze and understand how audiences interact with content.

Some highlights include:

  • Integration of multiple accounts (Facebook, Twitter Foursquare) all on one platform
  • Customizable analytics and tools to track detailed readership statistics (interactions, demographics etc)
  • Determine the “clout” of certain users – algorithm that assigns an influence value to people allowing you to determine which users have authority
  • Custom search streams allow you to monitor mentions of your newspaper, competitors and key industry terms.
  • Drill down your searches with geo-location and filtering options

While anyone can go out and create raw content, traditional media contextualize all of the “stuff” with a built in credibility. “Education, practice and experience make journalists different than all of the other content makers,” according to Olson. However, it is important to remember that social media should never be used as a one-way delivery mechanism; it is always about creating a conversation between the newspaper and the audience.

Olson closed his presentation by reiterating that newspapers should integrate social media into their digital plan but must remain in control. “Technology is a tool, the tool will change – concentrate on what you want it to do, don’t become a slave to technology.”

Source: Hootsuite’s Dave Olson on sparking the conversation – Newspapers Canada

Hootsuite: Hear the story at INK+BEYOND – News Media Canada

Note: Preview of a talk i gave at Ink + Beyond, an event for publishers of Canada’s daily newspaper, media outlets etc. Shared here in full for posterity.

Hootsuite: Hear the story at INK+BEYOND – Newspapers Canada

16 FEBRUARY 2011

When pro-democracy protests began in Egypt, the government moved to shut down social networking sites such as Facebook. But Hootsuite, a social media dashboard, was not blocked for another day, allowing the protesters to get their message out to the world. On April 30, Dave Olson, community marketing director at the Vancouver-based company, will present Sparking the Conversation: Creating a Social Media Plan at the INK+BEYOND conference in Vancouver, BC.

Olson will cover how to build community around your existing media, engage audiences in your news stories and amplify your ad campaigns. Using vivid case studies, he will indicate why you need to make social media planning part of your newspaper strategy. This 90-minute session is of interest to advertising and editorial departments as well as management.

Source: Hootsuite: Hear the story at INK+BEYOND – Newspapers Canada

“Letters from Russia” – prezo re-cap from Northern Voice, 2009

Letters from Russia in action by Retrocactus on Flickr

Overview

Here’s everything to do with my presentation of Letters from Russia at Northern Voice 2009 – a volunteer run social media conference in year #5 and Canada’s biggest shindig of its ilk.

Letters from Russia: Folio, letter 4
Letters from Russia – page from dossier of letters

I am in year 4 of presenting my mixed-media messages to a diverse and enthused audience. Previous years included Fck Stats, Make Art; 3 Ps of Podcasting; and Blogging your Passion. This year i also participated in a panel “Social Media and the Olympics: Then and Now” and moderated “Rock n’ Roll Photo” panel.

Continue reading “Letters from Russia” – prezo re-cap from Northern Voice, 2009

Northern Voice 2009, Miss 604 talks about Dave Olson’s Letters from Russia

Northern Voice 2009 Dave Olson Letters from Russia

3 Ps of Podcasting Prezo – Northern Voice: Round-up, artifacts, audio (2007)

Pontify that Home Grown, yas sah, eeh!
“Pontify that Home Grown, yas sah, eeh!” by Jay Stewart

Yup, been meaning to scribble something about Northern Voice but wanted to take the time to do it right, … since magical time expansion is unlikely, here it goes … Thank yous to all the folks who rolled into my presentation: Three “P’s” of podcasting: Plan, Produce, Promote.

Listen up! Three 3 Ps of Podcasting – Plan, Produce, Promote (and Party) – (.mp3, 59:00, 40MB) Continue reading 3 Ps of Podcasting Prezo – Northern Voice: Round-up, artifacts, audio (2007)