Tag Archives: austin

“How to Win the Networking Game at SXSW” Ryan (and Dave) in Wall Street Journal

How to Win the Networking Game at SXSW
Mar 5, 2014, The Accelerators, Wall Street Journal

After eight SXSW conferences, I’ve learned that the hard way. When my company was first getting off the ground, we were completely lost in the shuffle, despite our best efforts. In 2012, however, we had a 28-foot-long, 15,000-pound secret weapon. To stand out amid the gala parties and blow-out bashes hosted by much bigger tech companies, HootSuite decided to take to the streets. We transformed a Ford E-450 shuttle bus into possibly the world’s biggest owl, in honor of our mascot – mounting a pair of giant eyes above the windshield and affixing enormous plastic wings on the sides.

HootSuite’s former VP of community, Dave Olson, inspects the HootBus.

ANDREW LAVIGNE

Cheesy? Yes. Effective, absolutely. By the end of the conference, our logo had been splashed across the pages of USA Today, Mashable and Inc. The conference’s highest profile attendees were clamoring to get on board and party with us. And investors whom I didn’t even know were inquiring about thecompany. In the end, it cost us around $30,000 to buy and outfit the vehicle. Considering that hosting just a single party at SXSW can cost as much, if not more, that’s an absolute steal. This year, in fact, we’re bringing HootBus back for its third ride.

Fun Musical Parade on Austin’s 6th Street

While in Austin for SXSW 2013, I came across a parade — maybe an anti-war message, i’m not sure — either way, they were drumming, music making and dancing. Maybe just for fun.

“Don’t Judge an Investor by His Track Suit” – Talking SxSW in Wall Street Journal

With another action-packed #SXSW come and gone, I’m now back in Vancouver, enjoying a plate of pancakes and an overflowing inbox staring me straight in the eyes. Upon my arrival, I found myself quoted in the Wall Street Journal, and felt pretty cool.

Here’s an excerpt and one of my top tips year-after-year for SX goers:

One way you may be able to tell apart investors and other bigwigs from the masses at South By Southwest is by zeroing on people’s feet, suggests Dave Olson, vice president of community for HootSuite, a social-media-management platform. While almost everyone wears hoodies, jeans and other casual attire, high fliers tend be the only ones sporting “rare vintage Puma sneakers” or other fancy footwear, he says.

For more tips checkout WSJ Reporter, Sarah E. Needleman’s full article, “Don’t Judge an Investor by His Track Suit.”

GETTY IMAGES A panel at last year’s South By Southwest festival in Austin, Texas.  

SXSW: Checking in while Gearing Up in Austin

Dave checks in while preparing swag and other gear piled high on a lawn in Austin, Texas awaiting the HootBus while SXSW 2013 gets underway.

Go cups and pedicabs: are we ready to be “World Class” yet?…

I’ve just rambled back from New Orleans with a head full of ideas borrowed from working examples to re-fit our city experiment into something truly more livable for the normal folks.

read more

Fleeting Memories of Bar-B-Q and Soul – Choogle On #90

bar-bq-soul

Hazy with a sore throat, Uncle Weed documents journies to the legendary Salt Lick bar-b-q for a slice of rural Texas, plus breakfast oysters, trip to riverside green belt, and rocking out to Black Joe Lewis and the Honey Bears at the Twitter party at The Parish. Plus riffs about drought, reasons for free beer, Big Muff guitar pedals, and forgetfulness, and plans a scant agenda of conferencing and recording. 

Get a fork for Fleeting Memories of Bar-B-Q and Soul – Choogle On #90

Music: Black Joe Lewis and the Honey Bears & @blackjoelewis & Myspace & iTunes Black Joe Lewis on Stage 06 + snippet by The Sure Things at The Dakota in Toronto, ON IMG_2682

Episode Art: “Hello, from Driftwood Texas” photo by John Biehler, others by Uncle Weed Subscribe Grab the Choogle On RSS feed or subscribe Choogle On via iTunes – Choogle On by Email Podcast Goodness Choogle On! with Uncle Weed – Renegade Documentaries – Feed – iTunes – Blog Postcards from Gravelly Beach – Literature podcast – Feed – iTunes – Blog Out n’ About with Uncle Weed – Travelin’ man vidcast – Show – Feed – iTunes Ephemeral Feasthouse – Prezo, interviews & spiels –Feed – Blog – Podcast Clubside Breakfast Time – Indie rock + political punditry – Blog – Feed – iTunes Visit Uncleweed.net for more writings, podcasts, paintings and photos Follow along via Twitter @uncleweed and/or @choogleon Gear I use Koss SterophonesM-Audio MicroTrack IIM-Audio Solo audio interfaceGriffin iMic and Sony Microphone – in case you were wondering.

Anecdotes about Burlesque and Beer at SXSW – Choogle On #89

beer and burlesque2

En route to breakfast at SXSW, Uncle Weed recounts a night of arts and crafts burlesque and barbarians at Emo’s Jr. and forays to various Austin bars and various dot-com parties for tasty beers. Stops include smoothies at The Hideout, Counter Cafe for pancakes, plus field notes about lanyards and badges, making marketing envelopes, living on appetizers, creekside flora, joys of the quaffable Shiner Bock, magicians and performance troupe, beat/stump boxer, pedi-cab escapes, and closing down an elegant hotel loaded with drunkards in disarray.

Come along for Anecdotes about Burlesque and Beer – Choogle On #89

beer and burlesque

Music: Wm. Lenker, recorded at Steamboat Wood Shed by Uncle Weed

Album Art: photo by Jason Sanders, art’ed up by Uncle Weed

SXSW 2010-43

Subscribe

Grab the Choogle On RSS feed or subscribe Choogle On via iTunes – Choogle On by Email

Podcast Goodness

Postcards from Gravelly Beach – Literature podcast – Feed – iTunes 

Out n’ About with Uncle Weed – Travelin’ man vidcast –  Feed – iTunes

Community Feasthouse – Miscellanea & spiels – Feed – Podcast

Clubside Breakfast Time – Indie rock + political punditry – Blog – Feed – iTunes

 

Wandering Back to Austin – Choogle On #85

Choogle on album art by bread the producer

On the opening night of SXSW Interactive/Music/Film fest in Austin, Texas, Uncle Weed strolls 6th St. in search of rolling papers and describes the surroundings of partiers from geeks to spring breakers, police on horseback, tattoo parlours, death metal pizza, bars, grills, taverns, microbrews, civic economics and impending cultural chaos. Featuring music by Dan Mangan “Road Regrets” and The Numbskulz

Stroll on for Wandering Back to Austin – Choogle On #85 (11;49, .mp3, 11MB) 

Episode art by Bread the Producer from Photo by John Biehler Subscribe Grab the Choogle On RSS feed or subscribe Choogle On via iTunes – Choogle On by Email Podcast Goodness Postcards from Gravelly Beach – Literature podcast – Feed – iTunes – Blog Out n’ About with Uncle Weed – Travelin’ man vidcast – Show – Feed – iTunes Ephemeral Feasthouse – Miscellanea & spiels – Blog – Feed – Podcast Clubside Breakfast Time – Indie rock + political unditry – Blog – Feed – iTunes Visit Uncleweed.net for more writings, podcasts, paintings and photos Follow along via Twitter @uncleweed and/or @choogleon Gear I use Koss SterophonesM-Audio MicroTrack IIM-Audio Solo audio interfaceGriffin iMic and Sony Microphone – in case you were wondering.

Boots on the Ground at SXSW –  Naked Marketers podcast, 2010

Are you on the bus? Photo by @johnbiehler
are you on the bus? photo by @johnbiehler

My pal Dane Christensen of Strike 10 media (@altadane) and his cohorts create a podcast called “Naked Marketers” described thusly:

“We are the naked marketers. Hosts Pete Wright, Megan Strand, and Dane Christensen and guests are dedicated to pulling back the veil on marketing ridiculousness and folly, and helping communicators develop a strategy that is both effective, authentic, and fully awesome.”

Give a listen to Naked Marketers “Boots on the Ground at SXSW

I was happy to oblige his request for a report from the streets of Austin Texas during SXSW.

Continue reading Boots on the Ground at SXSW –  Naked Marketers podcast, 2010