From time to time, I visit various classes associated with B.C.’s Simon Fraser University’s fine publishing program under the stewardship of Suzanne Norman. This time around, the class was something about personal publicity and brand building. As such, I share anecdotes gleaned from Hootsuite and dozens of other personal social and community projects from over the years of activism, media outreach and marketing.
Jason Lloyd came by the Hootsuite office to interview me for CiTR’s Tweets and Tunes, his show that examines the relationship between independent musicians and social media.
Being an active participant and enthusiast of music scenes, i had many topics to riff on, including DIY promo work at HootSuite, the Tracks on Tracks project, and the impact social media has on independent music.
Social media is creating an opportunity for musicians to connect with their audience like never before, allowing everyone to be part of a conversation. The changing dynamics between artist and fan are explored, along with lots of advice and tips for musicians and their social media endeavours.
The show ends with a discussion of the Vancouver music scene, including, bands, venues, and how things have changed and evolved over the years.
My final act for my MovieSet.com was writing and presenting a white-paper-like guide, laden with tips, tricks and best practices for filmmakers to build audience for their movie during production – especially tuned for those filmmakers working outside of the studio system producing movies in the 1-10 million budget range. I suppose the learning began when making documentary film HempenRoad on shoestring budget back in 1996-7 and continued helping films like The Irishman, Daydream Nation and many others spread the word while working as Director of Fan Communities.
While some of the content is specific MovieSet’s production tools and movies marketing in general, most of the knowledge contained within can be applied to other products or projects you are promoting using social media and search marketing – plus all tools mentioned are free or cheap. So excuse the marketing sales stuff and you should gather a few juicy bits outta this guide. Happy to hear your comments however this is likely a final iteration as my time at the company is finished.
Photos are an integral part of building a music scene and attracting audience but there’s a chasm between amateur snapshots and pro photos which truly capture the band’s aesthetic. This panel explores how bands and photographers can work together (technically & creativity) to produce images which enhance the artist/fan relationship.
What do photographers want from bands when shooting them?
What can bands do to be better subjects for photographers?
What are characteristics of a great band or concert photo?
How can photographers get great shots at shows with low light and fast action?
What are the differences between shooting for love or money? Does it change your shots?
Who are you shooting for? Yourself, the bands, the fans, the future?
Everyone has a camera of some kind – how does this change the reasons/importance of your photos?
What are rights licensing options for photographers?
How can photographers build an audience by sharing and using Creative Commons?
How can photographers build relationships with promoters/bands/labels?
Moderator Dave Thorvald Olson is a writer, podcaster and documentarian who frequently appears in media from High Times to CBC to BBC discussing counter-culture, art, hockey, and public policy.
I’ve seen hundreds of rock shows, published punk rock fanzines, followed the Grateful Dead plus Elvis died on my 7th birthday. I presented this panel at Northern Voice conference in Vancouver BC – recap with video, slides, photos, reviews and live blog.
Also, I gathered up exceptional Panelists:
Bev Davies photographed most every punk rock band in, or through, Vancouver in the 1977-85 from DOA to Dead Kennedys to The Clash plus “emerging” major acts like U2, Motorhead and Madonna. Her intimate and distinctive B&Ws, which appeared regularly in the alternative press together form a compelling chronicle of Vancouver’s music history.
Kris Krug regularly shoots bands along with fashion shows, tech conferences, Olympic Games and international travel. Known for his cross-processed style, he shares his shots with Creative Commons licensing, regularly organizes photo walks and contributes to conferences including TedX Shanghai, Gnomedex, PopTech, Petcha Kutcha and Northern Voice.
More about Rock N Roll Photography panel:
Photos are a key component of building a music scene or movement as well as engaging audience for a musical act, but there is a huge difference between some snapshots and photos which capture the band’s aesthetic and essence. Plus, photographers shooting for magazines or freelance don’t always want to share the licensing which allows the band to use the shots for their own promo use.
This panel with noted rock n roll photographers explores how bands and photographers can work together to produce images which thrill the band and inspire the fans. Beyond the technical points of photography, moderator Dave Olson will discuss how the manner of working, point of view, and setting are key contributors to quality results and ask the panelists how they find inspiration, develop a unique style, capture atmosphere, and form working relationships with the artists ~ plus technical tips to get in the pit and make a great rock shot.