My squad at HootSuite wrangles all sorts of campaigns to inspire users to join and participate in our culture. User-organized HootUps are a big part of this community building. With over 100 HootUps in 2012 in 23 countries, we needed a wrap-up, roundup video. Voila, here it is:
I recently presented at #SoMeT12 – a symposium about Social Media in the Tourism industry – held in El Paso, Texas.
On November 8, 2012 a day after the US election, plenty of stories and hugs were passed around to the delegates representing many countries, regions, cities and so on. It was great to connect with everyone and talk tourism and social media, plus enjoy some Tex-Mex food and a wee splash of sunshine in a historic park.
Read on for some fun highlights of my visit:
Mikala Taylor wrote a detailed re-cap of my talk – here’s an excerpt to set the stage:
One of these kids was doing his own thing: and at SoMeT12 that kid was HootSuite’s VP of Community, Dave Olson. Dressed in a burgundy jacket and sporting impressive mutton chops, Olson woke the bleary crowd at 8:30am with an energetic talk about sparking conversations, and how to create a social media journey.“I’ve been to destinations”, he joked at the tourism crowd, before reminding everyone that travel really is just about “making friends and sharing stories.” “Five years from now,” he said, “the tools will be totally different…Social media is just a weird term of convenience. It’s just about listening.”
Click here for the full article,
HootSuite’s Dave Olson: “Social Media is a weird term of convenience. It’s just about listening”
Here is the slide deck I used during my talk made up of both personal and professional anecdotes including my experiences hitchhiking around Europe, Japan and elsewhere:
Bonus: Check out more DaveO presentations
With an audience of social media enthusiasts, no doubt the tweets and photos flowed on, catch a few below or more at Clemens Schuster’s Flickr Stream (who travelled all the way from Austria for the event):
Photo courtesy of SoMeT12
I also took a few snaps while out on a walk around town plus a visit to the Hoppy Monk bar on the Mexican border, out for a few tasty meals, and glances at various pawn shops and parks.
See, my tiny old hard shell suitcase with stickers all over it. I don’t travel without it!
Here’s my suitcase and Owly.
Photo courtesy of @vlpmeriposa
Check out Toque and Canoe’s feature, In the Suitcase with Dave Olson, for my packing secrets.
Visit my flickr set, El Paso Mission, for more photos.
A couple of highlights I enjoyed most were handing out some mad HootSwag and asking the social media savvy audience to tweet my mom (@manorbrooks) during my presentation.
Social artifact roundup with more tweets, blogs etc (some redundancy)
After the conference, I sat down with Catherine Heeg (@catherineheeg) of Customized Management Solutions to talk about the #SoMeT12 conference and HootSuite’s features (we caught up at the airport of all places, and were briefly interrupted by the PA system as you’ll hear in the interview). Read the interview recap at Catherine’s Customized Management Solutions Blog and the interview with Catherine Heeg in podcasty goodness.
I was recently tapped to get involved with the Bootup Garage – “a new space dedicated to startup founders and technology hackers.” Initially, they wanted me to get involved as a Mentor – but I thought, why not host a series of social marketing talks instead.
Social Marketing Kung Fu
Titled Social Marketing Kung Fu – the series went through four for belt levels.
White Belt: Marketing Tactics – January 26/2011
Startups need a great story and they need to understand their audience, so they can effectively reach, connect and learn from them.
Dave Olson is a master storyteller, Community Marketing Director for Hootsuite, and has been helping startups tell their stories on the Internet since 1996. On January 26, Dave will kick off a series of social marketing talks at Bootup Garage to help startup founders learn the art of effectively creating, telling and spreading their story.
Yellow Belt: Listening Everywhere – March 30/2011
Dave Olson’s first SMKF talk at Bootup was jam packed with a bunch of practical nuggets to help founders get started including the importance of listening in building your social marketing strategy.
On March 30th, get ready to earn your social marketing yellow belt! Dave O is coming back to Bootup to explain just what it means to “listen everywhere” and show us how we can use social media dashboards to connect with customers, build communities, and keep our ears on the competition.
Session notes on Tumblr.
Purple Belt: Release Day – April 27/2011
On April 27, Dave O will be back at Bootup to follow up on his Yellow Belt, “Listening Everywhere” workshop and share the steps to a successful Launch including:
- outreach to media
- positioning and messaging
- amplifying coverage and
- building on the success for your product launch.
Green Belt: Building a Posse – June 29/2011
This session tackled the subject of Building a Posse.
Customers are part of your culture. By inviting them to participate in your campaigns and community, you can speed progress, gain candid market insight, and have some fun. In this seminar, Dave will share tips about wrangling your passionate users to help with specific tasks for mutual benefit. Tips and tactics will include: understanding motivations, providing rewards, and organizing disappearing task teams while avoiding “cat herding” and conflicts.
Find my notes from the talk on my Tumblr.
A Little on the Bootup Garage
From the Bootup website:
The Bootup Garage is a new space dedicated to startup founders and technology hackers. Our goal is to create a space for startup founders to come together and work in an open and supportive environment, encouraging collaboration and networking that will improve and accelerate the development of new technology companies in British Columbia.
This isn’t just a workspace – it’s a club dedicated to helping founders accelerate their work. In addition to providing a space to talk and hack, we’re rounding up all of the mentors and investors we’ve worked with over the past two years, and convinced them to each hold regular office hours in the Garage, during which you can tap into their experience and networks to improve your project and accelerate your work. Check out the schedule of mentor office hours, and if you’re a Garage Member, you can schedule a chat with any of them.
Mike Edwards, SMKF Attendee, on the White Belt session:
Dave O’s talk was great. I have already implemented some of the strategies with my companies. Dave O is a wealth of information – entertaining with great practical application…..I can feel a book coming…
Janis Behan, Bootup Community Advocate, on the Purple Belt session:
Dave is always a joy to listen to – I’ve seen him speak at a few different conferences – so I was eager to hear what he had to say in session number three: Social Marketing Kung Fu, Purple Belt – Release Day. His talks are always full of interesting tidbits and useful information, and this one was definitely no different.
Overview: At NXNE 2012, Dave Olson discussed the democratization of communication and how civic/cultural changes are amplified despite attempts to thwart dissent. Practical examples of people spontaneously using these tools in emergency and disaster relief situations were highlighted, as well as the historical forebears of these methods.
From rallying citizens in Egypt and advocating for civil rights in Saudi Arabia and Libya, to natural disaster management in Japan and the USA, social media tools and tactics are used for critical endeavours beyond business marketing and personal expression. However, tools like Twitter and Facebook are often brushed off as non-essential or entertaining playthings by media and society despite the proven ability to spread critical messages rapidly.
We’ll discuss the democratization of communication and how civic/cultural changes are sparked and amplified despite attempts to thwart dissent. Plus, share practical situations where the tools were used spontaneously by citizens in disaster zones, as well as in emergency management and relief agencies in crisis mitigation strategies. Finally, by delving into historical examples, we’ll seek social media’s true fore-bearers for democratized, civic messaging.
From Canada.com: HootSuite’s house of 100 owls
As a social media platform, Hootsuite has a front row-seat to the news of the world. When a natural disaster or social revolution takes place, users flood the service…other times, political unrest has presented Hootsuite with a sort of business Sophie’s Choice…“We need to be able to play both sides,” Olson says. “We have Occupy Wall Street using us on one side and major banks and organizations using us on the other.
More artifacts and coverage at: Crowd Sourcing like Tom Sawyer – Artifacts from my (Daveo) core conversation at SXSW 2012
Tom Sawyer famously talked his gang into paying him for the privilege of white-washing a fence white while he sat by and supervised.
In this talk, Dave Olson shared how companies can use their community to crowd source projects, by inspiring passionate users to participate in mutually beneficial projects.
In this storytelling-style talk, challenges, strategies, and successful examples were shared by Dave Olson at SXSW, March 10th 2012.
From Technical Bent: SXSW Quick Hits: Day 1 and 2
My favorite panel of the fest thus far…It was the presentation style that was brilliant. Dressed in character. Tying every aspect back to that Mark Twain reference. Great physical visuals that you could pass around. It was a showcase example of a solo talk.
From Darrell Jursa: Thoughts from SXSW: Crowdsourcing Lessons from Tom Sawyer
In Dave’s trademark fashion, he walked us through each story, using audience motivation and end benefit as pillars to ground us in the “why” audiences participated, and continue to participate in these efforts. He was able to talk about what we usually call “process” as a storyteller, imparting wisdom based on actual experience.
From Adam Leiter: Tom Sawyer Goes Social – HootSuite’s Crowdsourcing Insights
I keep coming back to the talk that Dave Olson from Hootsuite gave…we’ve followed a number of the rules that Dave Olson touted in his session: Thank people, make it fun for them, give them an incentive (not monetary), make it easy for them to participate.
— Darren Yada (@yads) 10 March 2012
I shared a few handy tips for using social media in general – and HootSuite specifically – for events including using lists, tracking hashtags, geo-location and so on.
Using social media and community-building tactics for various HR-related objectives including: recruiting quality by tracking and amplifying stories, fostering company culture, and spreading messages across borders.
Dave Olson (then VP Community at Hootsuite – a social media management software company) gives a fast-paced and candid talk about using social media and community-building tactics for various HR-related objectives including: recruiting quality talent by tracking and amplifying stories, fostering company culture (especially in time of international growth), and spreading messages across borders. Includes many examples and anecdotes.
Recorded in 2012 at unknown location/circumstance.
Listen to: Social HR and and International Culture – a soliloquy (33MB, 192k mp3, 23:37)
Just after SXSW 2012, i sent a special message to my virtual pals who participate in the #USGuys persistent Twitter chat. I tell some stories from Austin and show them around the office and discuss a box of treats i sent to them as a funtime promo gift.
Published on Apr 23, 2014
“Tom Sawyer famously talked his gang into paying him for the privilege of painting a fence white while he sat by and supervised. In this talk, Dave Olson shared how companies can use their community to crowd source projects, bringing passionate users in to mutually benefit both your work and the community members. In this storytelling talk, Challenges, strategies, and successful examples were all shared.”
Artifacts from a talk by Dave Olson at SXSWi 2012 called “Crowd Sourcing Community Projects the Tom Sawyer way.
Crowd sourcing project examples include:
* True North Media House, a citizen media-making campaign during Vancouver Winter Olympics 2010
* Hootsuite international translation project, which made the popular social media tool available in over a dozen languages including Arabis and Polish
* Phones for Fearless campaign, a project which collection un/used camera phones to redistribute to poor/homeless residents of Vancouver’s DTES
Additionally, the artifacts, created from recycled board games and collage art, also explore motivations for participation.
More coverage of the SXSW talk at Social Artifact Roundup