From a response to a discussion somewhere at some time…
“Like the venerable Mr. Christopher Trottier (@atomicpoet) pointed out,… the crazy thing is, if you make awesome art, the stats (i.e. likes, tweets, subscribers, followers, paycheques, accolades, trophies…) automagically come.
It’s when you go chasing stats that you might get the quick sugar-high of cheap satisfaction but no one’s going to give a shit in a week, let alone 100 years from now.
Of course I understand that “business objectives” require performance and things going “up and to the right,” but that is accomplished by being interesting, pushing your envelope, being true to your authentic self, and respecting your audience.
Ergo: Roll your own media. Fuck stats, make art. Create for yourself, let others look over your shoulder. Personal expression is the pinnacle of the assortment of digital creation tools and distribution methods we (albeit awkwardly) call social media.