Tag Archives: professional

For the Record: Community Manager of the Day

My professional journey has led me – and several of my dear colleagues – to a lovely acknowledgement from MyCMgr.com “Community Manager of the Day.” You can read the whole article – “Community Manager of the Day: Dave Olson” – but i’ve excerpted a favourite bit below:

Picture 1

Who has been an inspiration for you as a community manager?
For me, there were three key sources for learning about community building and wrangling:

1. Travelling along with The Grateful Dead taught me the audience is part of the band, so to speak. They encouraged sharing, trading, recording, and loads of instant entrepreneurship with a crazy, spontaneous market outside selling everything from veggie burritos to libations.

2. Cub Scouts taught me the importance of skill learning, working with small teams towards a common goal, and celebrating micro-leveling-up by earning badges. My Mom ran the pack and she also taught me about running small businesses and helped start my first media projects at 7 years old.

3. Hitchhiking in foreign countries taught me to be trusting of strangers, open to new opportunities, and to enjoy the differences between cultures. Plus I learned how to hustle to earn money by selling chestnuts, picking grapes, and being a lazy roadie for rock bands, among dozens of other (very) odd jobs.

Social Promotion for Movies guidebook – White paper for filmmakers

My final act for my MovieSet.com was writing and presenting a white-paper-like guide, laden with tips, tricks and best practices for filmmakers to build audience for their movie during production – especially tuned for those filmmakers working outside of the studio system producing movies in the 1-10 million budget range. I suppose the learning began when making documentary film HempenRoad on shoestring budget back in 1996-7 and continued helping films like The Irishman, Daydream Nation and many others spread the word while working as Director of Fan Communities.

This report lives on the Dailies blog but is designed to be shared and passed along. With this in mind, here is the Social Promotion for Movies guidebook (you can download the .pdf on Slideshare) plus the slides from the presentation (pardons for a few formatting anomalies – as such, not downloadable).

While some of the content is specific MovieSet’s production tools and movies marketing in general, most of the knowledge contained within can be applied to other products or projects you are promoting using social media and search marketing – plus all tools mentioned are free or cheap. So excuse the marketing sales stuff and you should gather a few juicy bits outta this guide. Happy to hear your comments however this is likely a final iteration as my time at the company is finished.

After the jump … Continue reading Social Promotion for Movies guidebook – White paper for filmmakers

Same bus, different stop – Trading Kits for Railtown

“The key to a perfect ending is knowing when to roll the credits” Drive By Truckers #

geared for traveling
Keep it light enough to travel

My ukulele-playing pal in Guam would always begin his humourous anecdotes on the boat with “so there i was … ” In this case, my story begins thusly, “so there i was, recording a podcast along the banks of Rice Lake, reflecting on the past year and figuring out my next move – i walked home and then the craziest thing happened in the form of an email from Mexico.”  (here’s the podcast: Festive Greetings to Ice Fishermen – Choogle On #82).

Of all the things i mentioned in the podcast, the note of “staying at one job for the year” struck me as funny. Yup, here we were a year ago New Year, New Gig ~ Moving closer to Self-Actualization in Kitsilano with the media chiming in and high-fives around. And, like a diligent dude, I gave er a full-on effort and left with a list of checked off accomplishment longer than i woulda predicted.

But, in short, i knew i was under-utilizing my passions and wanted to be a little part of something a little more in tune with my love of helping artists and entrepreneurs learn how to grow audience and share their work. In many ways, i’ve moved around dot-coms seeking something as mighty and fun as my first big internety success in Olympia WA ~ Yup, best is working hard with respected friends while providing a service which help all sorts of people fulfil the ambitions – like selling tools to the miners rather than ice to Inuit.

Changing Movies

smart cut bench

Without unneeded details, the ensuing weeks were a whirlwind of giving notice to my gig in Kits, finishing up several big projects, hopping the train to the secret village, paying respects to departed brewer Dick Young and Pe Ell ringleader Lee Roy, interviewing rock n roll younglings Numbskulz and surviving a bus ride back up.

Then i added a maraschino cherry to my professional sundae by publishing the Social Promotion for Movies guide (go ahead and download) and presented to a group of producers (slides) before turning in my laptop and walking out onto the Granville St. evening ~ aflutter with festive bunting.

The next morning, I hopped on the same bus as usual but hopped off a different stop to begin spreading the gospel of the owl as Community Wrangler for HootSuite – a social media dashboard + professional twitter tool which I’ve used since early release and evangelized far and wide to interns, friends and clients.

Kitsilano Flashbacks

I will miss lunchtime walks in Kits and taking a seat in the community gardens along the track – i also worked with a sterling cast of characters at various times in a transitory environment. But I won’t miss trying to change an industry which is resistant (and even hostile) to the web as a communication, distribution and promotion medium.

vancouver skyline

A few highlights for your perusal:

Showing up

I introduced myself to the world at the new gig and laid out my big ideas with: HootSuite adds Owls – I’m DaveO, Community Wrangler and the kind accolades via Twitter, FB, comments and every other channel was truly mighty and a real treat to be honest. {thanks to each of you}

I’d kept the news quiet and tipped off Rob Lewis at TechVibes broke the “news” {thanks} in Dave Olson joins HootSuite as Community Director:

One week after announcing that they raised $1.9 Million from VCs and Angels, HootSuite is putting that money to work and have hired Dave Olson as their new Community Director.

Olson will be responsible for overseeing marketing, outreach, and support for HootSute and already has a number of educational and aspirational campaigns planned to evangelize the social media dashboard to content makers.

Olson was an early user of the initial Bright Kit tool and has actively used HootSuite for promoting his own projects – so this appears to be a perfect fit on both sides.

Up in until very recently, Olson was with Vancouver startup MovieSet – he wrapped up his duties there just last night after presenting a white paper called Social Promotion for Movies to the Canadian Film and TV Producers BC branch.

Olson made some noteworthy improvements at MovieSet during his time there and will no doubt continue overachieving in 2010 with HootSuite.

Letters from Russia preso – video from Northern Voice 2009

NV09 Letters from Russia from Singular Software on Vimeo.

Bruce Sharpe (who co-created an essential bit of software for audio production called Levelator and is an all around nice guy) shepherded a project to crowd-source and prepare quality video of Northern Voice 09 including Letters from Russia.

For more about the spiel and project – plus comments, tweets, blog posts etc. from the talk – visit: Letters from Russia Recap from Northern Voice 09

Here’s Bruce’s intro the Letters from Russia post at 25 Hour Day:

Dave Olson talks about the sources of inspiration, the creative process and publishing your work in this lively mixed-media presentation. Watch this and you’ll understand why Dave has been dubbed a “local cultural artifact”. From Northern Voice 2009. Note: Contains adult language.

And from @brucesharpe on Twitter:

Uncle Weed is in fine form as he illuminates the creative process behind Letters from Russia. From #northernvoice09

He and others – including my buddy Dale – made sure to mic up the presenters and set up a good angle for the shots. As the guy on the other end of the lens, i truly appreciate their work to provide a cool artifact from the preso (although i must admit my shock at seeing my decreasing hair follicles!) – my Mom will likely enjoy it as well ;-).

Greeks to Geeks Spiel from WordCamp Whistler – video by KK

My WordCamp Whistler cohort and ace Vancouver photographer Kris Krug shot video of my entire “Are you Worthy?” spiel with his new Flipcam and posted it in a YouTube playlist in 5 segments for your viewing convenience – huge thanks!

Video of Dave Olson Presentation – NerdCamp Whistler 2009 playlist

Here’s part 4 to whet your appetite:

Kris’ blurb:

‘From Greeks to Geeks’ or ‘Are You Worthy?’ http://uncleweed.com/ Dave Olson (@uncleweed) gave a mind-blowing presentation at NerdCamp Whister (AKA WordCamp) about censorship, copyright, content creation, history, beauty, art, and the internet.

These 5 videos are the 5 10 minute segments from his talk. If someone wants the pieces to string together please let me know and I’ll get them in your hands.


(Krug shooting Olson by Peter Andersen)

(Olson and Krug by John Bollwitt)

Bonus:

See KK in this sweet fisheye crowd stroll by John Biehler

KK Interviews me at WordCamp Whistler (video)

Be sure to catch KK and Bev Davies in the Rock and Roll photo panel at Northern Voice

What’s Wrong with the Canucks? Canucks Outsider on BC Almanac – CBC Radio 1

With the Canucks mired in a futility streak, BC Almanac invited me down for a chat on the popular CBC Radio 1 afternoon radio show “B.C. Almanac”. I’ve appeared on a the show before along with On the Coast, and really enjoy going to the Ceeb and sharing my punditry with my fellow Canadians.

During this segment, I fielded calls from Canucks fans around BC (Penticton, Nanaimo, Fort St. John … ?) including 85 and 87 year old gentlemen who both brought good conversation and veteran savvy. Topics included coaching, Pat Quinn, Sami Salo, Ryan Johnson, Mats Sundin, chemistry, mediocrity, and psychology.

My amigo Bread the Producer recorded the segment and one of the production crew snapped a photo of Mark Forsythe and I chatting during an on-air break.

What’s Wrong the Canucks? – Canucks Outsider on BC Almanac, CBC Radio 1 (21:24, .mp3, 10MB)

On the cbc bc almanac show

New Year, New Gig ~ Moving closer to Self-Actualization in Kitsilano, 2009

Field with drying rice in Gonda
Field with drying rice in Gonda village, Nagano, Japan by Uncleweed

Moving jobs across English Bay

While i keep hearing that staying with one company results in a “career” with more vacations, raises and professional reputation, i’ve never worried much about my resume but rather try to focus on personal results and most importantly, moving closer to self-actualization.

With this in mind, effective immediately, I’ve moved on from Raincity Studios and joined Movieset.com to help jumpstart their mission of connecting moviefans with moviemakers from the office in Kitsilano.

Thanks for snacks and smarts

I’ll truly miss each of my Raincity Studios comrades – we went through some massive projects together under tight timelines, and curious circumstances. To each of you, sincerely thank you.

Each one of the Raincity Studios crew at times soothed my mental health, weary soul, and achey body in this rather treacherous year. Your kind words, wise counsel, sweet snack, or a coffee break (with the magical Dane at Workspaces’ absurdly perfect beverages) will never be forgotten. I am smarter for working with each of you and happier knowing each of you. To get to work each day with your best pals is something everyone should get to do.

Truly thanks to each of Robert, Kris, Mark, Erik, Francis, Roland, Richard, Audrey, Hubert, Steve, Smith, Katherine, and especially Mariska, plus Niall, Nicky, Boris, Djun, Corinn, Ansleigh, and colleagues in China and South Africa.

I’ll still be around working on the Olympic Indie/Alt/Social media centre plan and stopping by to goof around and trying to distract you from your important work. I am very proud with the work accomplished at RCS including winning the Best of 604’s best company blog award, writing most all marketing copy and messaging for Bryght.com and RaincityStudios.com, producing long form blog essays about net neutrality, copyright reform, and heaps of events, and using social web to inform social justice concerns as evidenced in my finals projects – the Phones for Fearless City campaign and a forthcoming Drupal case study about Homeless Nation.

Sampling Vancouver’s finest

ferg

Since moving to my now beloved North Vancouver in Oct. 2005, I’ve assisted a handful of Vancouver’s finest companies in raising their profile, refining messaging, effectuating social media campaigns and magnifying internal culture. At Elastic Path, happyfrog.ca, 3rd Whale and Raincity Studios, I’ve learned much about ecommerce, eco-entrepreneurship, and web community building while riffing with diverse teams to create remarkable projects.

At Movieset.com, I’ll help filmmakers reach out to filmfans using social media tools. As a movie enthusiast and a filmmaker (Hempenroad, 1997), i think i can bring a lot to the table. And I’ll have a chance to work closely with Michael Fergusson who i first met when i interviewed him for a Raincity Radio podcast (thanks Megan Cole). He showed up wearing a vintage Vancouver Millionaires sweater and talked about poetry so I knew we had something in common.

Digital Samurai for hire

On the go with Nordic skiisMaybe it’s my love of Kurosawa films like the Seven Samurai and/or my feeling of being the reincarnation of writer/explorer Lafcadio Hearn (who lived in Shimane, Japan in the early days of modern western cultural exchange 1870-1910-ish), or sailor/diplomat William Adams (who was the first Brit to make it there in early 1600s and became an advisor to shogun Tokugawa Ieyasu), but sometimes i feel like a digital samurai. No not a stealthy fighter, but a hired hand, loyal until i move on to another fortress to defend, quest to fulfill, or princess to save (or is that Donkey Kong?).

Like the earnest Samurai who left money matters to the merchant class (another story for another time), I’m not in it for just the money and I have a sense of intrepid loyalty which drives my daily life … and I deftly handle a big sword (or laptop in this case).

Changing my bus route (again)

So, again I’ve changed my Translink bus route – this time from Upper Lynn Valley to Kitsilano – which will provide even more time to think about the neighbourhoods in the Vancouver gray.

So, a year later, I am in Michaels’ office. I am wearing slippers, there are several dogs wandering about, a green screen room down the hall, and a nice lady just brought me coffee. Anyone who knows me realizes i thrive on change and new input from words, scenes and smells – so there you go, another life remix.

Don’t worry, i am still here and available for beverages and conversation. See me at Wordcamp Whistler, Northern Voice among other funtimes.

##

change my route to think about the neighbourhoods

March 30, 2007

i change my route
from time to time
to think about
the neighbourhoods

switched Cambie 15
for Main Number 3
or Fraser if i don’t mind
cutting across Kingsway

skirted schoolgirls Xavier-bound
headphones, sweaters
in rows

downtown exchanges
spake in broken halts
sometime gleaming
often rain
occasionally sleet, hail or ice